GET A JUMP ON YOUR COMPETITION:
Sign Up for Our Strategic Alerts Here
Seeing the growing importance of the Personal Cybersphere,
we presented the model in Antwerp, Belgium as part of Barcelona Virtual's participation in the 2015 Eurobest Festival
- Developed by Paul Fleming, founder of Barcelona Virtual, in 2001
- An invisible, protective shield that blocks your digital Marketing and Advertising
- Made up of 4 successive levels of Recognition, Response, Respect and Relationship
- The password for initial entry: “Relevant Relationships” with your customers
Read the entire series:
Introduction · R1: Recognition · R2: Response · R3: Respect · R4: Relationship
Download the Eurobest presentation:
Free download of Paul Fleming's speech at Eurobest 2015 in Antwerp, Belgium
Published on this blog on 11 January 2016
- 04 November 2019
Sociology, As Well As Advertising, Validates a New Thesis about the Digital Generation”. CONTROL, September 2001.
"The Personal Cybersphere" and "The 4 Rs" are © Copyright Paul W. Fleming.