--- title: DIGITAL LIFESTYLE | What You Don't Know Can Hurt You description: "Digital Lifestyle: What You Don't Know Can Hurt You. Understanding \"DL\" is essential for your e-Commerce & Customer Loyalty strategies." image: https://blog.bvirtual.com/hubfs/shubham-dhage-JlijbOtSWuw-unsplash.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # DIGITAL LIFESTYLE | What You Don't Know Can Hurt You [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Tuesday, April 11, 2023](https://blog.bvirtual.com/2023/04/11/digital-lifestyle-what-you-dont-know-can-hurt-you) [0 Comments](https://blog.bvirtual.com/2023/04/11/digital-lifestyle-what-you-dont-know-can-hurt-you?hsLang=en-gb#comments-listing) ![shubham-dhage-JlijbOtSWuw-unsplash](https://blog.bvirtual.com/hs-fs/hubfs/shubham-dhage-JlijbOtSWuw-unsplash.jpg?width=700&height=394&name=shubham-dhage-JlijbOtSWuw-unsplash.jpg) In Third-Decade Marketing, knowing your customer's Digital Lifestyle is absolutely critical.    **★** 2 MIN READ **|** Quick Read | **CUSTOMER EXPERIENCE ★** 📋 *This post, originally published here in February of 2014, has been updated to reflect current realities.*   One of the most **celebrated visions of the Future **- as well as the Advertising in that Future - is the society presented by [Minority Report](http://www.imdb.com/title/tt0181689/?ref_=ttco_co_tt). Believe it or not, *twenty-one years have already passed* since **Tom Cruise **tickled our eyes with a sumptuous feast of technology we supposedly will enjoy in the year **2054**. *There's only one problem with that vision.* It's already **obsolete**.     The Future is coming at us like a determined Olympic athlete, faithful to her credo of *citius, fortius, altius:* Faster, Higher, Stronger. Virtually all of the **predictions in the film are being fulfilled much earlier.**   And most Brands are **not prepared** for the rapid adoption of this amazing Digital Lifestyle by the New Consumer.   ![36ffc-02-2014-minority](https://blog.bvirtual.com/hs-fs/hubfs/Imported_Blog_Media/36ffc-02-2014-minority.jpg?width=650&height=488&name=36ffc-02-2014-minority.jpg)   **Why is this important?** Precisely because an *uninformed Brand is an irrelevant Brand*. We can only presume to be [relevant companies offering relevant products and services](https://blog.bvirtual.com/2013/12/20/jeff-bezos-the-60-minutes-interview?hsLang=en-gb) *if we do our homework.*   *The Smart Data that can be garnered by highly-personalised applications **a**[**llows us to create Intelligent Marketing solutions**](https://content.bvirtual.com/what-is-intelligent-marketing?hsLang=en-gb) that dramatically improve the profitability of our Marketing investment.*   ---   We will only be fresh and up-to-date **if we invest time, interest, resources** (and yes, money) in deeply understanding the **Digital Lifestyle** of [our "Wallies", that](https://blog.bvirtual.com/2013/04/04/wheres-waldo-or-how-to-find-your-most-profitable-client?hsLang=en-gb)[20% of our customers](https://blog.bvirtual.com/2013/04/04/wheres-waldo-or-how-to-find-your-most-profitable-client?hsLang=en-gb) who cause 80% of our business. [Investing long-term in *Customer Intimacy strategies* with our most profitable clients](https://blog.bvirtual.com/2013/04/17/wally-the-womscrm-and-customer-lifetime-value?hsLang=en-gb) will allow us to answer key questions such as these: - *Is her e-commerce now **x-Commerce?** Does she pay anytime, anywhere? With **a smart watch**?* - *Does your most profitable client, "Wally", enter his gym **biometrically**, scanning his index finger?* | ![Setting one's alarm with Siri](https://blog.bvirtual.com/hs-fs/hubfs/02-2014-Siri.jpg?width=500&height=393&name=02-2014-Siri.jpg) | - *Is "Wally" already used to **speaking to his mobile devices** to obtain information: for stock prices, the weather forecast, or even just to set his morning alarm?* - *Does she **dictate searches verbally to ChatGPT?*** - *[Is **Alexa**](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-the-great-paradigm-shift-listen-here?hsLang=en-gb), the family's most popular "nanny" since [**Mary Poppin****s**](https://www.imdb.com/title/tt0058331/)?* | | --- | --- |   - *Has he **abandoned E-Mail** in favour of channels such as **Slack or WhatsApp?*** - *Does she spend hours in **VR Metaverse worlds** playing, chatting, flirting ... and buying?* - *Are your **B2B decision makers** experimenting with **ChatGPT**? [**Generative AI**](https://blog.bvirtual.com/generative-ai-european-innovation-bv-european-marketing-podcast-s04-e10?hsLang=en-gb)? * - *Do they **work much of the time online at home** since Covid? Are they "**[Digital Nomads](https://blog.hubspot.com/marketing/digital-nomad)"?*** - *Do perhaps even **you** unlock an **on-demand bicycle** you use ... [with a **QR Code** on your **phone**](https://twitter.com/bicing/status/1088007189460119552)?* --- **PODCAST** **VIDEO AND GENERATIVE AI** [Generative AI: European Innovation · BV European Marketing Podcast · S04 E10](https://blog.bvirtual.com/generative-ai-european-innovation-bv-european-marketing-podcast-s04-e10?hsLang=en-gb) ---    **Many Brands fail to connect** with their best customers because **they're mentally still living in 2002 - or even 1992!** In the meantime, their most valuable consumers might be interacting with technology - and discovering more advanced competitors - as if it were already 2030.   *If this is you, get moving: what you don't know can hurt you ... and your Brand!*   What about *your* company? Do you pass the Digital Lifestyle test? Learn how you can explore and innovate in a "safe space", [in the BV Innovation Lab](https://youtube.com/playlist?list=PLtePiA5AnVeagpxFlkSLevyiOTiY4seIE&si=ZLtgdnSVnXiTqGzX)  \[[View video on YouTube](https://youtu.be/BQQVUvOa7l8)\]      [Listen to the BV European Marketing Podcast](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) to stay abreast of tech changes in Digital Lifestyle · \[[View video on YouTube](https://youtu.be/1lXEIZn6FGA)\]      This article was originally published on the blog on [1](https://blog.bvirtual.com/2014/02/18/digital-lifestyle-essential-for-e-commerce-customer-loyalty-strategies?hsLang=en-gb)8 February 2014.   **Updates:** - 23 October 2018 - 12 November 2018 - 24 September 2019 - 28 March 2020 - 11 June 2020 - 11 April 2023 - 24 November 2025   **Photo credits:** - *Minority Report*,  **©** Copyright 2002, Twentieth Century Fox - Screenshot of real-life use of *Siri*, the personal assistent of the Apple iPad - Cover photo: Shubham Dhage, illustration the Tezos blockchain technology.    [E-Mail Marketing](https://blog.bvirtual.com/tag/e-mail-marketing) [Customer Loyalty](https://blog.bvirtual.com/tag/customer-loyalty) [Digital Lifestyle](https://blog.bvirtual.com/tag/digital-lifestyle) [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [Mobile Marketing](https://blog.bvirtual.com/tag/mobile-marketing) [**Next** PODCAST 49 | Euro Innovators · Jonathan Newman, Ethical e-Commerce · S05 E03](https://blog.bvirtual.com/transparency-trust-ecommerce-jonathan-newman-bv-european-marketing-podcast-s05-e03?hsLang=en-gb) [**Previous** PODCAST 48 | Affinità, Local Everywhere · International Marketing · S05 E02](https://blog.bvirtual.com/affinita-local-everywhere-bv-european-marketing-podcast-s05-e02?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. 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And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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