---
title: EUROPEAN INNOVATION | Alexa European Marketing Flash Briefing · S02 E08
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
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---

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# EUROPEAN INNOVATION | Alexa European Marketing Flash Briefing · S02 E08

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Wednesday, July 08, 2020](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-innovation-in-europe-s02-e08) [0 Comments](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-innovation-in-europe-s02-e08?hsLang=en-gb#comments-listing)

![Barcelona Virtual - Innovation in Europe - WayRay - Sprout World - NARS with Spotify - Alexa Auto](https://blog.bvirtual.com/hs-fs/hubfs/S02%20E08%20%20Blog%20Cover.png?width=600&name=S02%20E08%20%20Blog%20Cover.png)  
Our Voice Services Team presents some of their favourite cases

*In this edition, we return with our regular look at interesting examples of innovative Product and Marketing strategies from across Europe. Along with two "bonus" stories we couldn't resist.*

*Surprising technology from the land of clocks, green innovation from the Danish capital & pioneering Voice Marketing with Spotify.*

*Paul challenged our Voice Services Team to source interesting stories about European Innovation, and they didn't disappoint! Check out which cases were brought to the studio by Carrie, George and Leslie -- and who Anna decided should win this round!*

---

NEWSFLASH! 28/07/20  
[Amazon has started selling the Echo Auto in France](https://voicebot.ai/2020/07/28/amazon-brings-echo-auto-to-france-adds-spanish-language-option-in-the-u-s/) / [Echo Auto : Ajoutez Alexa à votre voiture](https://www.amazon.fr/echo-auto-ajoutez-alexa-a-votre-voiture/dp/B078YP59TT)

---

You can find the podcast on all Alexa-enabled devices ([click here to know how](https://blog.bvirtual.com/alexa-how-to-configure-barcelona-virtuals-alexa-european-marketing-flash-briefing?hsLang=en-gb)), [on Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Podbean,](https://barcelonavirtual.podbean.com/) [Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en) or by means of the embedded Sound Cloud audio right below.

And don't forget to **explore the valuable** links, resources and videoclips of topics mentioned in this edition -- just below -- as well as the Episode Transcript here (pending).

We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)!

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S02 E08 - European Innovation | Barcelona Virtual Alexa European Flash Briefing](https://soundcloud.com/user-492769183/s02-e07-european-innovation-barcelona-virtual-alexa-european-flash-briefing)

 

[![Barcelona Virtual | The Alexa European Marketing Flash Briefing · S02 E08](https://blog.bvirtual.com/hs-fs/hubfs/35.png?width=550&name=35.png)](https://wayray.com/)

 

[![Barcelona Virtual | The Alexa European Marketing Flash Briefing · S02 E08](https://blog.bvirtual.com/hs-fs/hubfs/36.png?width=550&name=36.png)](https://fabnews.live/arla-finland-announces-ai-app-for-animal-welfare-we-wanted-to-create-the-worlds-most-transparent-milk-origin-journey/)

 

[![Barcelona Virtual | The Alexa European Marketing Flash Briefing · S02 E08](https://blog.bvirtual.com/hs-fs/hubfs/37.png?width=550&name=37.png)](https://sproutworld.com/)

---

### **Links Flash Briefing S02 E08 | July 2020**

#### **PODCAST TRANSCRIPT**

- **DOWNLOAD PDF**  
  Transcript (Pending):Alexa European Marketing Flash Briefing S02 E08

#### **SWITZERLAND | WayRay · "Minority Report Windshields" with AR**

- **VISIT THE WEBSITE**  
  [WayRay: Windows into Virtual Worlds](https://wayray.com/)
- **CNET | ROADSHOW**  
  [VIDEO: WayRay Laser Holographs Transform A Windshield with AR](https://www.cnet.com/roadshow/videos/see-how-wayray-laser-holographs-can-turn-a-windshield-into-the-best-ar-gear/)
- INVESTMENTS  
  [Porsche Invests in WayRay](https://www.autoevolution.com/news/porsche-looking-for-the-perfect-holographic-huds-invests-in-wayray-128732.html)
- **NAVION®**  
  [The First Holographic AR Navigation System for Cars](https://wayray.com/navion)

[![Barcelona Virtual | The Alexa European Marketing Flash Briefing · S02 E08](https://blog.bvirtual.com/hs-fs/hubfs/WayRay%204%20-%20navion.png?width=600&name=WayRay%204%20-%20navion.png)](https://wayray.com/navion)

#### ** DENMARK | Sprout · Innovations to Inspire Green Change**

- **VISIT THE WEBSITE**  
  [Sprout World](https://sproutworld.com/)
- **GET SPROUT PRODUCTS**  
  [Shop Amazon in the USA, UK & throughout Europe](https://sproutworld.com/buy-sprout-pencil-on-amazon/)
- **FAST COMPANY**  
  [Europe's Most Innovative Companies in 2020](https://sproutworld.com/weve-been-voted-one-of-the-worlds-most-innovative-companies-in-2020/)
- **CUSTOMISE FOR YOUR BRAND**  
  [Sprout Pencil](https://sproutworld.com/customize-pencils/) · [Sprout Spoon](https://sproutworld.com/customize-sprout-spoons/)

[![Barcelona Virtual | The Alexa European Marketing Flash Briefing · S02 E08](https://blog.bvirtual.com/hs-fs/hubfs/SproutWorld%20-%20Denmark.png?width=600&name=SproutWorld%20-%20Denmark.png)](https://sproutworld.com/customize-pencils/)

#### **FRANCE SWEDEN UK | NARS + Spotify · Voice-Activated Beauty Campaigns **

- **VISIT THEIR WEBSITES**  
  [NARS Cosmetics](https://www.narscosmetics.com/) · <https://www.narscosmetics.com/><https://www.narscosmetics.com/>[Spotify](https://www.spotify.com/uk/) · [Send Me A Sample](https://www.sendmeasample.net/)
- ADWEEK  
  [Spotify Teams Up With Cosmetics Brand Nars on Voice-Activated Campaign](https://www.adweek.com/digital/spotify-teams-up-with-cosmetics-brand-nars-on-voice-activated-campaign/)
  
  **VOICEBOT.AI**  
  [Interactive Audio Ads Offer Free Samples on UK Smart Speakers](https://voicebot.ai/2020/06/16/spotify-is-testing-interactive-audio-ads-offering-free-samples-on-smart-speakers-in-the-uk/)

[![Barcelona Virtual | The Alexa European Marketing Flash Briefing · S02 E08](https://blog.bvirtual.com/hs-fs/hubfs/NARS%20+%20Spotify%20+%20Send%20Me%20A%20Sample%20-%20France%20Sweden%20UK.png?width=600&name=NARS%20+%20Spotify%20+%20Send%20Me%20A%20Sample%20-%20France%20Sweden%20UK.png)](https://www.sendmeasample.net/)

---

**FIND IT FAST!** Check out all of **the previous Flash Briefings [in our handy new Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).**

---

 

Carrie fell in love with this Finnish project. They keep dairy cows happy and consumers informed with AI.

#### **BONUS CONTENT  **

- **ARLA FINLAND · Transparency in Food Production**  
  [Website](https://www.arla.fi/) · [Arla Finland announces AI app for animal welfare](https://fabnews.live/arla-finland-announces-ai-app-for-animal-welfare-we-wanted-to-create-the-worlds-most-transparent-milk-origin-journey/)
- ALEXA AUTO  
  [Amazon Echo Auto: Sales Begin in Ireland & the UK](https://ten15am.org/amazon-alexa-arrives-on-the-other-side-of-the-pond-and-road-as-echo-auto-sales-begin-in-ireland-and-the-united-kingdom/)
  
  [![Barcelona Virtual | The Alexa European Marketing Flash Briefing · S02 E08](https://blog.bvirtual.com/hs-fs/hubfs/echo-auto-uk.png?width=600&name=echo-auto-uk.png)](https://www.amazon.com/alexa-auto/)

 

---

**Our Content Sponsor:**

- Derby Hotels Collection: European Luxury Hotels  
  [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en)  
  mentioned in the Flash Briefing!

**Please remember to sign up via the following link**  
**if you'd like to be notified when we release a new episode:**

[content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb)

---

 

| ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=125&name=01_paul.png) | ![Photo: Anna Hernández · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/14_anna.png?width=125&name=14_anna.png) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[ Anna Hernández](https://bvirtual.com/#team).****

  
****You can find this podcast at any time on various platforms:****

<https://soundcloud.com/user-492769183>[By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)****<https://soundcloud.com/user-492769183>[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),**** [here on the](https://soundcloud.com/user-492769183)****<https://soundcloud.com/user-492769183>[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),****  
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Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The Production Team of our European Marketing Alexa Flash Briefing: Pere, Anna and Paul  
 

[![Learn how to Improve Your Results with Intelligent Marketing](https://no-cache.hubspot.com/cta/default/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee)

 

Original post published on 08 July 2020  
Flash Briefing released on 09 July 2020 on Alexa devices & popular podcast platforms.

**Updates:**

- 09 July 2020
- 31 July 2020

[Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab)

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[**Next** lAB | Alexa European Marketing Flash Briefing · S02 E09](https://blog.bvirtual.com/alexa-live-2020-alexa-european-marketing-flash-briefing-s02-e09?hsLang=en-gb)

[**Previous** RESPONSIBLE BUSINESS | Alexa European Marketing Flash Briefing · S02 E07](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-responsible-business-andrew-funk-interview-s02-e07?hsLang=en-gb)

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