--- title: LAB | THE NEW RETAIL EXPERIENCE · BV European Marketing Podcast · S03 E05 description: "A recognised authority on Digital Disruption in the Retail sector, Elson does not mince words.\n\"Retail Is Dead\", she claims. We explore what can be done about it." image: https://blog.bvirtual.com/hubfs/S03%20E05%20-%20The%20New%20Retail%20Experience.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # LAB | THE NEW RETAIL EXPERIENCE · BV European Marketing Podcast · S03 E05 [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Friday, May 28, 2021](https://blog.bvirtual.com/bv-european-marketing-podcast-the-new-retail-customer-experience-s03-e05) [1 Comment](https://blog.bvirtual.com/bv-european-marketing-podcast-the-new-retail-customer-experience-s03-e05?hsLang=en-gb#comments-listing) ![S03 E05](https://blog.bvirtual.com/hs-fs/hubfs/S03%20E05.jpg?width=700&name=S03%20E05.jpg)In this 31st edition, our 'Alexa Flash Briefing' gets a new name! *Alba also makes her debut as Paul's co-host, as together with George, they interview Cristina Elson,* a Senior Specialist at the [Barcelona Virtual Innovation Lab](https://content.bvirtual.com/lab?hsLang=en-gb). A recognised authority on Digital Disruption in the Retail sector, Elson does not mince words. That industry, she says, is in deep trouble. If "Retail Is Dead" – as she claims – we explore what can be done about it. **Listen right here, and scroll** **down to consult additional resources  in this episode's Programme Notes.** --- *"Traditional Retail, as we understand it today, is doomed to disappear.* *Unless we can offer the consumer something that they will never, never find in e-Commerce. And what’s that? A unique, exciting, surprising experience!" ~ Cristina Elson* ---   [AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S03 E05 - The New Retail Experience - Barcelona Virtual European Marketing Podcast](https://soundcloud.com/user-492769183/s03-e05-the-new-retail-experience-barcelona-virtual-european-marketing-podcast) --- # **Programme Notes and Links BV Podcast S03 E05 | May 2021** ## **.** **'PHYGITAL' CUSTOMER EXPERIENCES** - **THE DEATH OF RETAIL** [Expert Viewpoints · Cristina Elson: Understanding The New Retail](https://blog.bvirtual.com/the-new-retail-a-chat-with-cristina-elson?hsLang=en-gb) - **NO CHECK-OUT** [Amazon Go and Amazon Fresh: How the 'Just walk out' tech works](https://www.pocket-lint.com/gadgets/news/amazon/139650-what-is-amazon-go-where-is-it-and-how-does-it-work) - **CASE STUDY** [How Tesco "Virtually" Created A New, Lifestyle-Based Market](https://www.businesstoday.in/magazine/lbs-case-study/case-study-tesco-virtually-created-new-market-based-on-country-lifestyle/story/214998.html) Hello Twenty-First Century! The "Phygital Experience" is born. Korea's virtual subway supermarket changed Retailing forever ## **IN MORE DEPTH** - **MASTERCLASS** ["Smart Commerce & Customer Experience", May 2021 \[in Spanish\]](https://www.canva.com/design/DAEdadgj6hc/x76vWsFD1VDLTrOJYID4nQ/view?utm_content=DAEdadgj6hc&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink#1) - **VIDEO INTERVIEW** ["Entrepreneurship in the Digital World": Paul Fleming & Cristina Elson](http://materials.cv.uoc.edu/cdocent/PID_00270414/) - **INNOVATION** [The Barcelona Virtual Innovation Lab](https://content.bvirtual.com/lab?hsLang=en-gb) --- **RELATED ** ["The Reality Revolution" · BV European Marketing Podcast · S03 E04](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s03-e04-the-reality-revolution?hsLang=en-gb) --- ## **MORE RESOURCES** - **CONVERSIONS & ROI** [Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting](https://blog.hubspot.com/marketing/online-shoppers-customer-experience) - **DIGITAL LIFESTYLE** [Create Value In Your E-Commerce & Loyalty Strategies](https://blog.bvirtual.com/2014/02/18/digital-lifestyle-essential-for-e-commerce-customer-loyalty-strategies?hsLang=en-gb) --- **FIND IT FAST! ** Fresh Ideas & Tips to help you, **[in our handy Podcast Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).** --- ### **Podcast Transcript** - **DOWNLOAD PDF** [Transcript: BV European Marketing Flash Briefing S03 E05 (Coming Soon)](https://drive.google.com/file/d/1_RKQCWNgxVxD6D28G9jQnSxngXW9byVv/view?usp=sharing) **Our Content Sponsor:** - DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en) mentioned in the Flash Briefing! ### **Get Updates:** - **SIGN UP** Click below to sign up **if you'd like to be notified** when we release a new episode: [content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb) ---   | ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=125&name=01_paul.png) | ![Photo: Anna Hernández · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/14_anna.png?width=125&name=14_anna.png) | | --- | --- | We hope you enjoy the monthy broadcasts,****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[Anna Hernández](https://bvirtual.com/#team).**** We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)! ****You can find this podcast at any time on various platforms:**** [By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)****[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),**** [here on the](https://soundcloud.com/user-492769183)****[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**** [on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)****[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Podbean](http://barcelonavirtual.podbean.com/), [bCast](https://podcasts.bcast.fm/barcelona-virtual-european-marketing-podcast), [Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en),**** or at our ****[Soundcloud](https://soundcloud.com/user-492769183)****[profile page.](https://soundcloud.com/user-492769183) Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe. **Your own project just might be featured in one of our future Flash Briefings!** We look forward to hearing from you. [![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com) The Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul   [![Learn how to Improve Your Results with Intelligent Marketing](https://no-cache.hubspot.com/cta/default/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee)   **Full Disclosure and Transparency:** \* The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited. This post was originally published on 28 May 2021 Podcast release: 27 May 2021 on Alexa devices, here on this blog & popular podcast platforms. **Updates:** - Pending [Customer Loyalty](https://blog.bvirtual.com/tag/customer-loyalty) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab) [**Next** LAB | EXPERT VIEWPOINTS | Cristina Elson  Understanding The New Retail](https://blog.bvirtual.com/the-new-retail-a-chat-with-cristina-elson?hsLang=en-gb) [**Previous** THE REALITY REVOLUTION · BV European Marketing Podcast · S03 E04](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s03-e04-the-reality-revolution?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/) Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions [**Co-Founder of the Affinità Network**](https://www.affinita.net/) [![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget§ionId=profile-caption) - - - - - - ### Search within our Blog ### Author [![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140) Blogmaster Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*. Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*. Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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