---
title: PODCAST 37 | MWC22, Mobile World Congress Barcelona · S04 E02
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
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# PODCAST 37 | MWC22, Mobile World Congress Barcelona · S04 E02

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Friday, March 04, 2022](https://blog.bvirtual.com/mobile-world-congress-barcelona-2022-bv-european-marketing-podcast-s04-e02) [0 Comments](https://blog.bvirtual.com/mobile-world-congress-barcelona-2022-bv-european-marketing-podcast-s04-e02?hsLang=en-gb#comments-listing)

![MWC22 Wrap-Up - BV European Marketing Podcast - S04 E02](https://blog.bvirtual.com/hs-fs/hubfs/MWC22%20Wrap-Up%20-%20BV%20European%20Marketing%20Podcast%20-%20S04%20E02.jpg?width=650&name=MWC22%20Wrap-Up%20-%20BV%20European%20Marketing%20Podcast%20-%20S04%20E02.jpg)  
\_  
Our team was on the ground at #MWC22 in Barcelona. Enjoy their curated report! 

 

Paul and the BV Innovation Lab team continue Season 4  
of our European Marketing Podcast by summarising  
the highlights from this week's  
Mobile World Congress in Barcelona.

Going to MWC is like drinking from a firehose:  
there’s simply so much information!

We alert you about the most important paradigm  
shifts and trends for your business.

**Listen right here, and scroll** **down to consult  
additional resources   
in this episode's Programme Notes.**

---

*150 countries. 1,000 speakers.  
And 500 start-ups at 4YFN.*

*Barcelona's Mobile World Congress  
is back.*

  

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S04 E02 - Mobile World Congress 2022 Wrap-Up - Barcelona Virtual European Marketing Podcast](https://soundcloud.com/user-492769183/s04-e02-mobile-world-congress-2022-wrap-up-barcelona-virtual-european-marketing-podcast)

  

 

**Programme Notes and Links  
BV Podcast S04 E02 | February 2022**

## **MAIN THEMES**

- **THE BIG PICTURE**  
  > [The Metaverse Stole the Show at the World’s Biggest Mobile Event. And Things Got Weird](https://www.cnbc.com/2022/03/04/the-metaverse-stole-the-show-at-mobile-world-congress.html)  
  > [Beware the Metaverse: Understanding Facebook's Decline](https://www.datacenterdynamics.com/en/opinions/beware-the-metaverse/)
- **QUANTUM COMPUTING**  
  💡 [IBM: What is Quantum Computing?](https://www.ibm.com/topics/quantum-computing)  
  > <https://www.mobileworldlive.com/featured-content/top-three/quantum-computing-set-sights-on-the-mainstream>[Quantum Computing Sets Sights on the Mainstream](https://www.mobileworldlive.com/featured-content/top-three/quantum-computing-set-sights-on-the-mainstream)
- **AI, 5G AND EDGE COMPUTING**  
  💡 [IBM: What is Edge Computing?](https://www.ibm.com/cloud/what-is-edge-computing)> [White Paper: Delivering Connected Intelligence at the Edge](https://www.mobileworldlive.com/ai-on-5g-delivering-connected-intelligence-at-the-edge-with-ai-and-5g)
- **SPORTS & ENTERTAINMENT: A NEW WORLD  
  💡 [IBM: What are NFTs?](https://mytnft.com/learn/what-are-nfts/)**  
  > [FC Barcelona tackles NFTs and the Metaverse](https://www.mobileworldlive.com/featured-content/top-three/fc-barcelona-tackles-nfts-and-the-metaverse)

 

#4YFN22 - An engaging overview of Four Years from Now

---

SEE ALSO  
[Five Years of Experience in Metaverse 1.0](https://blog.bvirtual.com/trends-metaverse-rewind-reflections-about-my-second-life-again?hsLang=en-gb) 

---

## **THE METAVERSE AND MORE**

- **SK TELECOM IFLAND**  
  [South Korean Telecom Company Showcases Metaverse, AI at MWC 2022](https://newsy-today.com/south-korean-telecom-company-showcases-metaverse-ai-at-mwc-2022/)
- **FACEBOOK META**  
  > [Meta's Metaverse Plans Hit a Roadblock](https://www.linkedin.com/news/story/metas-metaverse-plans-hit-roadblock-4689385/)  
  > [Meta's Plea At MWC 2022: Come Build Metaverse-Ready Networks With Us](https://www.cnet.com/tech/mobile/metas-plea-at-mwc-2022-come-build-metaverse-ready-networks-with-us/)
- **THE HD METAVERSE  **  
  > [Sansar](http://www.sansar.com)  
  > [Odyssey](https://www.odyssey.stream/)
- **ROBOT DOGS – AND BARTENDERS**  
  > [El País: Meet Xiamo's CyberDog](https://english.elpais.com/science-tech/2022-03-02/cyberdog-meet-the-robot-canine-from-xiaomi-thats-programed-to-be-mans-best-friend.html)  
  > [Cyberdog and Robo-Barman: Spotted at Spain Tech Congress](https://www.thestar.com.my/tech/tech-news/2022/03/04/cyberdog-and-robo-barman-spotted-at-spain-tech-congress)

---

**FLASHBACK!  
[#MWC19 Barcelona Wrap-Up Special Episode](https://blog.bvirtual.com/special-mwc19-flash-briefing-listen-to-it-here-s01.e04?hsLang=en-gb)**

---

### **BONUS RESOURCES**

- **WETA DIGITAL**  
  > <https://www.campaignlive.co.uk/article/starcom-launches-podcast-series-diving-pros-cons-metaverse/1737647>[Unity + Weta Digital Deal Finalised](https://www.wetafx.co.nz/articles/unity-x-weta-digital-deal-finalised/)  
  > Weta Tools: <https://www.wetafx.co.nz/research-and-tech/technology/city-bot/>[Facets](https://www.wetafx.co.nz/research-and-tech/technology/facets/) · [CityBot](https://www.wetafx.co.nz/research-and-tech/technology/city-bot/) · [Deep Compositing](https://www.wetafx.co.nz/research-and-tech/technology/deep-compositing/)
- ****CANINE DISTOPIA****

---

![MCW22 - Key themes at the opening keynote](https://blog.bvirtual.com/hs-fs/hubfs/MCW22%20-%20Key%20themes%20at%20the%20opening%20keynote.jpg?width=720&name=MCW22%20-%20Key%20themes%20at%20the%20opening%20keynote.jpg)#MCW22 - Key themes at the opening keynote

![MCW22 - Paul Polman talks about ESG](https://blog.bvirtual.com/hs-fs/hubfs/MCW22%20-%20Paul%20Polman%20talks%20about%20ESG.jpg?width=720&name=MCW22%20-%20Paul%20Polman%20talks%20about%20ESG.jpg)

#MCW22 - Paul Polman talks about ESG with Mobile World Live TV

![MCW22 - A look at HTC Viveverse](https://blog.bvirtual.com/hs-fs/hubfs/MCW22%20-%20A%20look%20at%20HTC%20Viveverse.jpg?width=720&name=MCW22%20-%20A%20look%20at%20HTC%20Viveverse.jpg)

### #MCW22 - A look at HTC's Viveverse

### **Podcast Transcript**

- **DOWNLOAD PDF**  
  Pending: TRANSCRIPT - #MWC22 Wrap-Up - BV European Marketing Podcast S04 E02
- **FIND IT FAST!**   
  [Fresh Ideas & Tips to help you,](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-4?hsLang=en-gb)[in our handy Podcast Directory](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-4?hsLang=en-gb).

****Our Content Sponsor and Friends****

- DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS  
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- **IYI EVENTS**  
  [Your partner for an outstanding event in Barcelona](https://iyi.events/)

### **Get Updates:**

- **SIGN UP**  
  Click below to sign up **if you'd like to be notified** when we release a new episode:[content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb)

---

  

| ![paul fleming](https://blog.bvirtual.com/hs-fs/hubfs/paul%20fleming.jpg?width=150&name=paul%20fleming.jpg) | ![alba güell](https://blog.bvirtual.com/hs-fs/hubfs/alba%20g%C3%BCell.jpg?width=150&name=alba%20g%C3%BCell.jpg) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>**[hosted by Paul Fleming, ](https://bvirtual.com/#team)**[together with](https://bvirtual.com/#team)**[Alba Güell](https://bvirtual.com/#team).**  
We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)!

**You can find this podcast at any time on various platforms:**

<https://soundcloud.com/user-492769183>[By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)**<https://soundcloud.com/user-492769183>[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),** [here on the](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**  
<https://soundcloud.com/user-492769183>[on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)**<https://soundcloud.com/user-492769183>[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5iY2FzdC5mbS9iYXJjZWxvbmEtdmlydHVhbC1ldXJvcGVhbi1tYXJrZXRpbmctcG9kY2FzdA==), [YouTube](https://www.youtube.com/watch?v=YU18bApMghc&list=PLtePiA5AnVebOWZ5aMBKRCe3FVV9oj9Ea), [Podbean](http://barcelonavirtual.podbean.com/), [bCast](https://podcasts.bcast.fm/barcelona-virtual-european-marketing-podcast),  
[Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en),** or at our **<https://soundcloud.com/user-492769183>[Soundcloud](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[profile page.](https://soundcloud.com/user-492769183)

Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

 

[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The original Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul  
 

**Full Disclosure and Transparency**

\* The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

This post was originally published on 04 March 2022  
Podcast release: 03 March 2022 on Alexa devices, here on this blog & popular podcast platforms.

**Updates**

- 04 March 2022  
  05 March 2022
- 21 March 2022
- 24 May 2022

[Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab)

<http://www.facebook.com/sharer.php?u=https://blog.bvirtual.com/mobile-world-congress-barcelona-2022-bv-european-marketing-podcast-s04-e02> <http://twitter.com/share?url=https://blog.bvirtual.com/mobile-world-congress-barcelona-2022-bv-european-marketing-podcast-s04-e02> <http://www.linkedin.com/cws/share?url=https://blog.bvirtual.com/mobile-world-congress-barcelona-2022-bv-european-marketing-podcast-s04-e02>

[**Next** PODCAST 38 | Affinità, Five Years of International Innovation · S04 E03](https://blog.bvirtual.com/affinita-five-years-of-international-innovation-bv-european-marketing-podcast-s04-e03?hsLang=en-gb)

[**Previous** PODCAST 36 | Metaverse Rewind, Europe's Vital Role · S04 E01](https://blog.bvirtual.com/metaverse-europes-vital-role-bv-european-marketing-podcast-s04-e01?hsLang=en-gb)

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