MWC22 | Mobile World Barcelona · BV European Marketing Podcast · S04 E02

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Our team was on the ground at #MWC22 in Barcelona. Enjoy their curated report! 

Paul and the BV Innovation Lab team continue Season 4
of our European Marketing Podcast by summarising
the highlights from this week's
Mobile World Congress in Barcelona.

Going to MWC is like drinking from a firehose:
there’s simply so much information!

We alert you about the most important paradigm
shifts and trends for your business.

Listen right here, and scroll down to consult
additional resources 
in this episode's Programme Notes.

150 countries. 1,000 speakers.
And 500 start-ups at 4YFN.

Barcelona's Mobile World Congress
is back.

MAIN THEMES

• THE BIG PICTURE
  > The Metaverse Stole the Show at the World’s Biggest Mobile Event. And Things Got Weird
  > Beware the Metaverse: Understanding Facebook's Decline
  
  
• QUANTUM COMPUTING
  💡 IBM: What is Quantum Computing?
  > Quantum Computing Sets Sights on the Mainstream
  
  
• AI, 5G AND EDGE COMPUTING
  💡 IBM: What is Edge Computing?
  > White Paper: Delivering Connected Intelligence at the Edge
  
  
• SPORTS & ENTERTAINMENT: A NEW WORLD
  💡 IBM: What are NFTs?
  > FC Barcelona tackles NFTs and the Metaverse

#4YFN22 - An engaging overview of Four Years from Now

SEE ALSO
Five Years of Experience in Metaverse 1.0 

THE METAVERSE AND MORE

• SK TELECOM IFLAND
  South Korean Telecom Company Showcases Metaverse, AI at MWC 2022
  
  
• FACEBOOK META
  > Meta's Metaverse Plans Hit a Roadblock
  > Meta's Plea At MWC 2022: Come Build Metaverse-Ready Networks With Us
  
  
• THE HD METAVERSE  
  > Sansar
  > Odyssey
  
  
• ROBOT DOGS – AND BARTENDERS
  > El País: Meet Xiamo's CyberDog
  > Cyberdog and Robo-Barman: Spotted at Spain Tech Congress

FLASHBACK!
#MWC19 Barcelona Wrap-Up Special Episode

BONUS RESOURCES

• WETA DIGITAL
  > Unity + Weta Digital Deal Finalised
  > Weta Tools: Facets · CityBot · Deep Compositing
  
  
• CANINE DISTOPIA
  
  
  
  

#MCW22 - Key themes at the opening keynote

#MCW22 - Paul Polman talks about ESG with Mobile World Live TV

#MCW22 - A look at HTC's Viveverse

Podcast Transcript

• DOWNLOAD PDF
  Pending: TRANSCRIPT - #MWC22 Wrap-Up - BV European Marketing Podcast S04 E02
  
  
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We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Alba Güell.
We look forward to your feedback, at podcast@bvirtual.com!

You can find this podcast at any time on various platforms:

By speaking to Alexa, here on the Barcelona Virtual Blog,
on Spotify, Google Podcasts, YouTube, Podbean, bCast,
Apple Podcasts, or at our Soundcloud profile page.

Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.

Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.

 

The original Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul