---
title: Barcelona Virtual · 30 Years of Innovation · Agency Blog | lab (2)
description: lab | European Internet Pioneer Barcelona Virtual, Spain’s first Digital Marketing agency, closed its doors in March of 2025, after 30 years of Innovation. We hope you still enjoy the Blog and the podcasts! (2)
---

- [Agency Web](https://bvirtual.com/)
- [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries)
- [Contact Us](mailto:yourbrandhere@bvirtual.com)

- <https://www.facebook.com/barcelonavirtual>
- <https://www.instagram.com/barcelona.virtual/>
- <https://twitter.com/BVirtualTweets>
- <https://www.linkedin.com/company/barcelona-virtual/>
- <https://es.pinterest.com/bvirtual/>
- <https://www.youtube.com/user/BarcelonaVirtual>

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[![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com?hsLang=en-gb)

- [HOME](https://blog.bvirtual.com)
- [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#)
- [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#)
- [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#)
- [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#)

 Showing posts with label **#lab**. [Show all posts](https://blog.bvirtual.com?hsLang=en-gb)

[![02 | SMART ROI · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/hs-fs/hubfs/Smart%20ROI%20-%20YT-2.jpg?width=600&name=Smart%20ROI%20-%20YT-2.jpg)](https://blog.bvirtual.com/video-02-smart-roi-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb)

## [02 | SMART ROI · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-02-smart-roi-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb)

[Tuesday, November 07, 2023](https://blog.bvirtual.com/video-02-smart-roi-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) [Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence?hsLang=en-gb)- [Digital Lifestyle](https://blog.bvirtual.com/tag/digital-lifestyle?hsLang=en-gb)- [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing?hsLang=en-gb)- [E-Commerce](https://blog.bvirtual.com/tag/e-commerce?hsLang=en-gb)- [ROI](https://blog.bvirtual.com/tag/roi?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

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[![01 | PERSONALISATION · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/hs-fs/hubfs/Personalisation%20-%20YT-2.jpg?width=600&name=Personalisation%20-%20YT-2.jpg)](https://blog.bvirtual.com/video-01-personalisation-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb)

## [01 | PERSONALISATION · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-01-personalisation-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb)

[Wednesday, October 25, 2023](https://blog.bvirtual.com/video-01-personalisation-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) [Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence?hsLang=en-gb)- [Digital Lifestyle](https://blog.bvirtual.com/tag/digital-lifestyle?hsLang=en-gb)- [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing?hsLang=en-gb)- [E-Commerce](https://blog.bvirtual.com/tag/e-commerce?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

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[![PODCAST 52 | German Innovation · The KI Factor · S05 E06](https://blog.bvirtual.com/hs-fs/hubfs/S05%20E06%20-%20German%20Innovation%20The%20KI%20Factor.jpg?width=600&name=S05%20E06%20-%20German%20Innovation%20The%20KI%20Factor.jpg)](https://blog.bvirtual.com/german-innovation-the-ki-factor-s05-e06?hsLang=en-gb)

## [PODCAST 52 | German Innovation · The KI Factor · S05 E06](https://blog.bvirtual.com/german-innovation-the-ki-factor-s05-e06?hsLang=en-gb)

[Wednesday, August 09, 2023](https://blog.bvirtual.com/german-innovation-the-ki-factor-s05-e06?hsLang=en-gb) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

 In our 52nd episode, we take a “Deep Dive” into Deep Tech, with a focus on Innovation in Germany.

[Read more »](https://blog.bvirtual.com/german-innovation-the-ki-factor-s05-e06?hsLang=en-gb)

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[![PODCAST 51 | Euro Innovators · Gemma Cernuda, Women & e-Commerce · S05 E05 \[LIVE SESSION\]](https://blog.bvirtual.com/hs-fs/hubfs/S05%20E05%20%C2%B7%20Women%20%26%20e-Commerce%20%C2%B7%20LIVE%20SESSION%20%C2%B7%20Gemma%20Cernuda.jpg?width=600&name=S05%20E05%20%C2%B7%20Women%20&%20e-Commerce%20%C2%B7%20LIVE%20SESSION%20%C2%B7%20Gemma%20Cernuda.jpg)](https://blog.bvirtual.com/women-and-ecommerce-gemma-cernuda-bv-european-marketing-podcast-s05-e05?hsLang=en-gb)

## [PODCAST 51 | Euro Innovators · Gemma Cernuda, Women & e-Commerce · S05 E05 \[LIVE SESSION\]](https://blog.bvirtual.com/women-and-ecommerce-gemma-cernuda-bv-european-marketing-podcast-s05-e05?hsLang=en-gb)

[Tuesday, July 04, 2023](https://blog.bvirtual.com/women-and-ecommerce-gemma-cernuda-bv-european-marketing-podcast-s05-e05?hsLang=en-gb) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

 In Episode 51, meet the "Motor of e-Commerce": Women! A new study shows, once again, the power

[Read more »](https://blog.bvirtual.com/women-and-ecommerce-gemma-cernuda-bv-european-marketing-podcast-s05-e05?hsLang=en-gb)

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[![PODCAST 50 | Euro Innovators · Rosa Llamas, PhD, The Greatest Luxury · \[LIVE SESSION\] S05 E04](https://blog.bvirtual.com/hs-fs/hubfs/S05%20E04%20%C2%B7%20The%20Greatest%20Luxury%20%C2%B7%20Rosa%20Llamas%2c%20PhD_post_remastered%20%E2%80%93%20video%20highlights.jpg?width=600&name=S05%20E04%20%C2%B7%20The%20Greatest%20Luxury%20%C2%B7%20Rosa%20Llamas,%20PhD_post_remastered%20%E2%80%93%20video%20highlights.jpg)](https://blog.bvirtual.com/the-greatest-luxury-rosa-llamas-phd-bv-european-marketing-podcast-s05-e04?hsLang=en-gb)

## [PODCAST 50 | Euro Innovators · Rosa Llamas, PhD, The Greatest Luxury · \[LIVE SESSION\] S05 E04](https://blog.bvirtual.com/the-greatest-luxury-rosa-llamas-phd-bv-european-marketing-podcast-s05-e04?hsLang=en-gb)

[Tuesday, June 27, 2023](https://blog.bvirtual.com/the-greatest-luxury-rosa-llamas-phd-bv-european-marketing-podcast-s05-e04?hsLang=en-gb) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

 We mark the occasion of our 50th Episode by inviting a truly inspiring European Innovator & Thought

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[![BV INNOVATION LAB | Future-Proof Your Best Products and Strategies!](https://blog.bvirtual.com/hs-fs/hubfs/BV-INNOVATION-LAB.png?width=600&name=BV-INNOVATION-LAB.png)](https://blog.bvirtual.com/bv-innovation-lab-future-proof-your-best-products-and-strategies?hsLang=en-gb)

## [BV INNOVATION LAB | Future-Proof Your Best Products and Strategies!](https://blog.bvirtual.com/bv-innovation-lab-future-proof-your-best-products-and-strategies?hsLang=en-gb)

[Wednesday, May 31, 2023](https://blog.bvirtual.com/bv-innovation-lab-future-proof-your-best-products-and-strategies?hsLang=en-gb) [Content Marketing](https://blog.bvirtual.com/tag/content-marketing?hsLang=en-gb)- [E-Mail Marketing](https://blog.bvirtual.com/tag/e-mail-marketing?hsLang=en-gb)- [Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence?hsLang=en-gb)- [Customer Loyalty](https://blog.bvirtual.com/tag/customer-loyalty?hsLang=en-gb)- [Digital Lifestyle](https://blog.bvirtual.com/tag/digital-lifestyle?hsLang=en-gb)- [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing?hsLang=en-gb)- [Mobile Marketing](https://blog.bvirtual.com/tag/mobile-marketing?hsLang=en-gb)- [ROI](https://blog.bvirtual.com/tag/roi?hsLang=en-gb)- [B2B Marketing](https://blog.bvirtual.com/tag/b2b-marketing?hsLang=en-gb)- [B2C Marketing](https://blog.bvirtual.com/tag/b2c-marketing?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

 The Barcelona Virtual Innovation Lab: Testing ground for Trends, Showcase for Strategies. ★ 3 MIN

[Read more »](https://blog.bvirtual.com/bv-innovation-lab-future-proof-your-best-products-and-strategies?hsLang=en-gb)

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[![MINI-COURSE · 4 | Artificial Intelligence: It's Not Just About Cute Robots](https://blog.bvirtual.com/hs-fs/hubfs/BLOG_AI-1.jpg?width=600&name=BLOG_AI-1.jpg)](https://blog.bvirtual.com/careful-with-artificial-intelligence-unless-you-know-what-youre-doing?hsLang=en-gb)

## [MINI-COURSE · 4 | Artificial Intelligence: It's Not Just About Cute Robots](https://blog.bvirtual.com/careful-with-artificial-intelligence-unless-you-know-what-youre-doing?hsLang=en-gb)

[Tuesday, May 02, 2023](https://blog.bvirtual.com/careful-with-artificial-intelligence-unless-you-know-what-youre-doing?hsLang=en-gb) [Content Marketing](https://blog.bvirtual.com/tag/content-marketing?hsLang=en-gb)- [E-Mail Marketing](https://blog.bvirtual.com/tag/e-mail-marketing?hsLang=en-gb)- [Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence?hsLang=en-gb)- [Customer Loyalty](https://blog.bvirtual.com/tag/customer-loyalty?hsLang=en-gb)- [Digital Lifestyle](https://blog.bvirtual.com/tag/digital-lifestyle?hsLang=en-gb)- [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing?hsLang=en-gb)- [Mobile Marketing](https://blog.bvirtual.com/tag/mobile-marketing?hsLang=en-gb)- [ROI](https://blog.bvirtual.com/tag/roi?hsLang=en-gb)- [Social Media Marketing](https://blog.bvirtual.com/tag/social-media-marketing?hsLang=en-gb)- [B2B Marketing](https://blog.bvirtual.com/tag/b2b-marketing?hsLang=en-gb)- [B2C Marketing](https://blog.bvirtual.com/tag/b2c-marketing?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

 Not too cuddly, but they are cute! Yet robots aren't all there is to AI. ★ 5 MIN READ ★ Intelligent

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[![PODCAST 49 | Euro Innovators · Jonathan Newman, Ethical e-Commerce · S05 E03](https://blog.bvirtual.com/hs-fs/hubfs/S05%20E03%20%C2%B7%20Transparency%20%26%20Trust%20in%20e-Commerce.jpg?width=600&name=S05%20E03%20%C2%B7%20Transparency%20&%20Trust%20in%20e-Commerce.jpg)](https://blog.bvirtual.com/transparency-trust-ecommerce-jonathan-newman-bv-european-marketing-podcast-s05-e03?hsLang=en-gb)

## [PODCAST 49 | Euro Innovators · Jonathan Newman, Ethical e-Commerce · S05 E03](https://blog.bvirtual.com/transparency-trust-ecommerce-jonathan-newman-bv-european-marketing-podcast-s05-e03?hsLang=en-gb)

[Thursday, April 20, 2023](https://blog.bvirtual.com/transparency-trust-ecommerce-jonathan-newman-bv-european-marketing-podcast-s05-e03?hsLang=en-gb) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce?hsLang=en-gb)- [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

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[![PODCAST 48 | Affinità, Local Everywhere · International Marketing · S05 E02](https://blog.bvirtual.com/hs-fs/hubfs/S05%20E02%20%C2%B7%20Affinit%C3%A0%2c%20Local%20Everywhere.jpg?width=600&name=S05%20E02%20%C2%B7%20Affinit%C3%A0,%20Local%20Everywhere.jpg)](https://blog.bvirtual.com/affinita-local-everywhere-bv-european-marketing-podcast-s05-e02?hsLang=en-gb)

## [PODCAST 48 | Affinità, Local Everywhere · International Marketing · S05 E02](https://blog.bvirtual.com/affinita-local-everywhere-bv-european-marketing-podcast-s05-e02?hsLang=en-gb)

[Thursday, March 23, 2023](https://blog.bvirtual.com/affinita-local-everywhere-bv-european-marketing-podcast-s05-e02?hsLang=en-gb) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

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[![PODCAST 47 | Euro Innovators · Raquel Fructos, Easy Neuromarketing · S05 E01](https://blog.bvirtual.com/hs-fs/hubfs/S05%20E01%20%C2%B7%20Easy%20Neuromarketing%20with%20@Neurorachel-1.jpg?width=600&name=S05%20E01%20%C2%B7%20Easy%20Neuromarketing%20with%20@Neurorachel-1.jpg)](https://blog.bvirtual.com/easy-neuromarketing-with-neurorachel-bv-european-marketing-podcast-s05-e01?hsLang=en-gb)

## [PODCAST 47 | Euro Innovators · Raquel Fructos, Easy Neuromarketing · S05 E01](https://blog.bvirtual.com/easy-neuromarketing-with-neurorachel-bv-european-marketing-podcast-s05-e01?hsLang=en-gb)

[Friday, February 17, 2023](https://blog.bvirtual.com/easy-neuromarketing-with-neurorachel-bv-european-marketing-podcast-s05-e01?hsLang=en-gb) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing?hsLang=en-gb)- [Neuromarketing](https://blog.bvirtual.com/tag/neuromarketing?hsLang=en-gb)- [lab](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)

 In our 47th Episode, we begin Season 5 with an engaging chat with @neurorachel Transcripción del

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## BARCELONA VIRTUAL

[European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/)

Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions

[**Co-Founder of the Affinità Network**](https://www.affinita.net/)

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### Search within our Blog

### Author

[![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140)

 Blogmaster

Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*.

 Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*.

 Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)**

 To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming)

 And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-)

[View my complete profile](https://www.blogger.com/profile/07157363780874675140)

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### Featured post

## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb)

![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158)

### OUR CONTENT OVER THE YEARS

- [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing?hsLang=en-gb)
- [lab (56)](https://blog.bvirtual.com/tag/lab?hsLang=en-gb)
- [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce?hsLang=en-gb)
- [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing?hsLang=en-gb)
- [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty?hsLang=en-gb)
- [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence?hsLang=en-gb)
- [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle?hsLang=en-gb)
- [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing?hsLang=en-gb)
- [ROI (10)](https://blog.bvirtual.com/tag/roi?hsLang=en-gb)
- [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management?hsLang=en-gb)
- [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing?hsLang=en-gb)
- [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing?hsLang=en-gb)
- [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere?hsLang=en-gb)
- [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing?hsLang=en-gb)
- [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing?hsLang=en-gb)
- [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing?hsLang=en-gb)
- [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing?hsLang=en-gb)
- [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing?hsLang=en-gb)
- [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing?hsLang=en-gb)
- [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies?hsLang=en-gb)
- [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media?hsLang=en-gb)
- [CRM (2)](https://blog.bvirtual.com/tag/crm?hsLang=en-gb)
- [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan?hsLang=en-gb)
- [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility?hsLang=en-gb)
- [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing?hsLang=en-gb)
- [PYMEs (1)](https://blog.bvirtual.com/tag/pymes?hsLang=en-gb)

See all

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