---
title: PODCAST 49 | Euro Innovators · Jonathan Newman, Ethical e-Commerce · S05 E03
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
image: https://blog.bvirtual.com/hubfs/S05%20E03%20%C2%B7%20Transparency%20%26%20Trust%20in%20e-Commerce.jpg
---

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# PODCAST 49 | Euro Innovators · Jonathan Newman, Ethical e-Commerce · S05 E03

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Thursday, April 20, 2023](https://blog.bvirtual.com/transparency-trust-ecommerce-jonathan-newman-bv-european-marketing-podcast-s05-e03) [0 Comments](https://blog.bvirtual.com/transparency-trust-ecommerce-jonathan-newman-bv-european-marketing-podcast-s05-e03?hsLang=en-gb#comments-listing)

In Episode 49, we explore Ethical e-Commerce with Jonathan Newman, CEO of Motive.co

  
*Continuing our series on European innovators,  
we were fortunate to get Jonathan Newman on the line,  
for a quick telephone interview.

His company, Motive, is paving the way  
for a new e-Commerce that protects privacy,  
based on trust and transparency.*

---

**Listen to the podcast right here.**

**And just scroll down for  
additional resources in this episode's  
Programme Notes****.**

 

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S05 E03 - Transparency & Trust in e-Commerce - BV European Marketing Podcast](https://soundcloud.com/user-492769183/s05-e03-transparency-trust-in-e-commerce-bv-european-marketing-podcast)

 

**Programme Notes and Links  
BV Podcast S05 E03 | POD 49**

## **THE BASICS**

- **MEET JONATHAN**  
  > [Jonathan Newman · CEO, Motive Commerce Search](https://www.linkedin.com/in/jonnewman/)  
  > [Motive.co](https://www.motive.co) · [Empathy.co](https://www.empathy.co) · [Visible Privacy](https://visibleprivacy.com/)

- **VOICES**  
  > ARTICLE  
  <https://www.diarioabierto.es/655038/entrevista-jonathan-newman-motive-co>· [Diario Abierto: "Los eCommerce venden más y fidelizan mejor"](https://www.diarioabierto.es/655038/entrevista-jonathan-newman-motive-co)   · [In English \[Google Translate\]](https://www-diarioabierto-es.translate.goog/655038/entrevista-jonathan-newman-motive-co?_x_tr_sl=es&_x_tr_tl=en&_x_tr_hl=en)
  
  > PDF  
     [The Times: The Future of Retail and eCommerce](https://res.cloudinary.com/yumyoshojin/image/upload/v1680100804/pdf/FORE_AW.pdf)
  
  > BLOG  
     [Ethical Commerce: Sell More While Respecting Privacy and Trust](https://www.motive.co/blog/sell-more-with-privacy-and-trust)

 

---

SEE ALSO  
[MINI-COURSE · 1 🔥 It's Hot! Why You Need An E-Commerce Strategy (ASAP)](https://blog.bvirtual.com/why-you-need-an-e-commerce-strategy-asap?hsLang=en-gb)

---

 

**IDEAS AND RESOURCES**

- **CHALLENGES**  
  E-BOOK · [The Erosion of Digital Trust](https://empathy.co/resources/the-erosion-of-digital-trust/)
- **KINDRED SPIRITS, LIKE-MINDED BRANDS**  
  [The Ethical Commerce Alliance](https://www.ethicalalliance.co/)
- **TRENDS**  
  <https://empathy.co/resources/the-future-of-commerce-search/>E-BOOK · [The Future of Commerce Search](https://empathy.co/resources/the-future-of-commerce-search/)
  
  <https://imotions.com/blog/neuromarketing-examples/>

---

SEE ALSO  
[Expert Viewpoints | Cristina Elson: The New Retail](https://blog.bvirtual.com/the-new-retail-a-chat-with-cristina-elson?hsLang=en-gb)

---

 

| [![Ir a ecommerce.bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/sm%20-%20ecommerce%20pop-up.png?width=500&height=430&name=sm%20-%20ecommerce%20pop-up.png)](https://ecommerce.bvirtual.com/) | [![Haz despegar tu e-Commerce](https://blog.bvirtual.com/hs-fs/hubfs/haz%20despegar.png?width=280&height=259&name=haz%20despegar.png)](https://ecommerce.bvirtual.com/)   |
| --- | --- |

---

### **Podcast Transcript**

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      TRANSCRIPT PENDING - BV European Marketing Podcast - S05 E03 

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---

 

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| --- | --- |

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The members of BV Story Studio's Voice Team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

*Caleb* is our new intern. His southern US accent originated at Revoicer.

This post was originally published on 21 April 2023

Podcast release: 20 April 2023 on Alexa devices, here on this blog & popular podcast platforms.

**Updates**

- 20 May 2023
- 15 March 2024
- 12 April 2024

[E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab)

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[**Next** MINI-COURSE · 4 | Artificial Intelligence: It's Not Just About Cute Robots](https://blog.bvirtual.com/careful-with-artificial-intelligence-unless-you-know-what-youre-doing?hsLang=en-gb)

[**Previous** DIGITAL LIFESTYLE | What You Don't Know Can Hurt You](https://blog.bvirtual.com/2023/04/11/digital-lifestyle-what-you-dont-know-can-hurt-you?hsLang=en-gb)

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