--- title: 04 | X-COMMERCE · 5 Things AI Needs to Know about Intelligent Marketing description: A new video series from Barcelona Virtual to help you effectively apply AI to your own Marketing. Premiered on 25 October, running 5 succesive Wednesdays. image: https://blog.bvirtual.com/hubfs/X-commerce%20-%20YT%20%E2%80%93%20EN.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # 04 | X-COMMERCE · 5 Things AI Needs to Know about Intelligent Marketing [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Wednesday, November 22, 2023](https://blog.bvirtual.com/video-04-xcommerce-5-things-ai-needs-to-know-about-intelligent-marketing) [0 Comments](https://blog.bvirtual.com/video-04-xcommerce-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb#comments-listing) ![X-commerce - YT – EN](https://blog.bvirtual.com/hs-fs/hubfs/X-commerce%20-%20YT%20%E2%80%93%20EN.jpg?width=700&height=394&name=X-commerce%20-%20YT%20%E2%80%93%20EN.jpg) In Video 4, you'll see how AI can help you prepare for X-Commerce – and its demanding Always-On consumers.   **★** 3 MIN READ **|** Quick Read | **ARTIFICIAL INTELLIGENCE ★**   ## *The X Factor * Welcome back to the fourth episode of [our series on AI and Intelligent Marketing.](https://blog.bvirtual.com/video-series-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) Presented by Adele and her colleague Sonia from the [BV Innovation Lab,](https://content.bvirtual.com/lab-new?hsLang=en-gb) in this video, we delve into the dynamic realm of X-Commerce and Artificial Intelligence.   --- ALL 5 EPISODES ON YOUTUBE & BV SOCIAL MEDIA And don't forget to join us again Wednesday, November 29nd, as we look at Real-Time with Liam! --- ## *X-Commerce: E-Commerce on Steroids* In this episode, we explore the evolution of e-Commerce into what we fondly call "e-Commerce on Steroids", the fascinating world of X-Commerce. As we approach the midpoint of the Third Decade of the 21st Century, paradigm shifts have reshaped the online shopping experience. The emergence of the "Always-On" Consumer, driven by advancements like Wi-Fi, the Mobile Revolution, and Voice Commerce, has propelled us into a new era of consumer expectations.   ## *Why X-Commerce?* So, why X-Commerce? Picture this: Your best customer decides to make a purchase using her smartwatch at 2 AM, having learned about your product during an exciting brand launch on her AirPods. She buys your new product from bed, in a customer journey is seamlessly guided by AI, special VIP codes, and a limited-time offer through Apple Pay. This is the reality of X-Commerce – a new frontier in online retail. ---   Video 04, "X-Commerce", premiered on 22 November 2023. *Be sure to click on the subtitles icon in the lower-right corner on YouTube.* ⬇️ EN CASTELLANO ⬇️ ## *En YouTube, no olvides hacer clic sobre el icono para subtítulos en la esquina derecha inferior.* ---   ## *Three Practical Tips * Now, let's explore how AI can be your ally in meeting the demands of Always-On X-Commerce consumers. In our video, Sonia shares practical tips in three key areas: attracting and retaining customers, streamlining backend processes, and embracing future trends.   ### *1. Attracting and Retaining Customers* Generative AI plays a crucial role, deploying chatbots and virtual agents for 24/7 human-like interactions. Tools like [Empathy's Smart Search](https://www.empathy.co) enhance Commerce Search results and provide contextual information, while Virtual Experiences in VR and Augmented Reality offer realistic shopping visits.   ### *2. Streamlining Backend Processes* In the realm of Analytics, Generative AI provides real-time contextual customer data, predictive analytics, and personalised recommendations. Businesses are experimenting with AI in content creation, from product descriptions to marketing blogs and emails. AI tools are increasingly becoming a one-stop solution for X-Commerce backoffice tasks such as online product generation, task management, storefront management and ad management.   --- . AI AND THE FUTURE. [Gartner Looks at How AI Will Impact Companies – and X-Commerce](https://www.gartner.com/en/topics/generative-ai) --- ### *3. Future Trends* As we look ahead, Gartner predicts that by 2024, 40% of enterprise applications will seamlessly incorporate conversational AI. Additionally, generative AI is expected to automate 60% of the design process for new websites and apps by 2026. Last not least, a fascinating development is expected by 2026, as over 100 million individuals are expected to engage daily with so-called "Robo Colleagues" in the workplace.   --- . FROM THE BV EUROPEAN MARKETING PODCAST. [The Great Paradigm Shift: Voice + Ultra-Flow](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-the-great-paradigm-shift-s01.e06?hsLang=en-gb)· [The New Retail: Cristina Elson](https://blog.bvirtual.com/bv-european-marketing-podcast-the-new-retail-customer-experience-s03-e05?hsLang=en-gb) ---   ### *Learn More in the Rest of Our Video* We hope this episode empowers you to leverage AI for X-Commerce success. Remember, Speed and Relevance are paramount. At Barcelona Virtual, we strive for "Ultra-Flow," removing obstacles for smooth, organic sales conversions. As you embark on your X-Commerce journey, consider the predictions and insights shared here in this blog post. And don't miss the Bonus Resources below for a deeper dive into the future of e-Commerce! *And we sincerely invite you to [contact us here at Barcelona Virtual](mailto:yourbrandhere@bvirtual.com) for personalised assistance in achieving success with X-Commerce and AI.* *Let's shape the future of Intelligent Marketing together!* --- ## *The Personal Cybersphere is Key* ## [cybersphere.bvirtual.com](https://content.bvirtual.com/personal-cybersphere?hsLang=en-gb) ## *X-Commerce · Grow Your Business "eXponentially"* In English, with Spanish subtitles ---   **BONUS RESOURCES**      ***– CASE STUDY –*** | [![Lacasa - Case Study - e-Commerce](https://blog.bvirtual.com/hs-fs/hubfs/Lacasa%20-%20Case%20Study%20-%20e-Commerce.jpg?width=600&height=206&name=Lacasa%20-%20Case%20Study%20-%20e-Commerce.jpg)](https://cases.bvirtual.com/tienda-lacasa/) | | --- | | [![Lacasa - Caso - e-Commerce - es](https://blog.bvirtual.com/hs-fs/hubfs/Lacasa%20-%20Caso%20-%20e-Commerce%20-%20es.jpg?width=600&height=214&name=Lacasa%20-%20Caso%20-%20e-Commerce%20-%20es.jpg)](https://cases.bvirtual.com/tienda-lacasa/es/) | ***– PODCASTS –*** "Women & e-Commerce" with Gemma Cernuda · In English, with Spanish subtitles    An illuminating audio interview with Jonathan Newman, CEO of Motive, part of Empathy.co   ---   IP MARK / SPAIN . [La IA generativa atrae al e-Commerce](https://ipmark.com/la-ia-generativa-atrae-al-ecommerce/) --- This article was originally published on the blog on 22 November 2023.   **Updates:** - 23-24 November 2023 - 01 December 2023   [Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence) [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [lab](https://blog.bvirtual.com/tag/lab) [**Next** 05 | REAL-TIME · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-05-real-time-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) [**Previous** 03 | GEOMARKETING · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-03-geomarketing-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. 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And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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