--- title: PODCAST 51 | Euro Innovators · Gemma Cernuda, Women & e-Commerce · S05 E05 [LIVE SESSION] description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe. image: https://blog.bvirtual.com/hubfs/S05%20E05%20%C2%B7%20Women%20%26%20e-Commerce%20%C2%B7%20LIVE%20SESSION%20%C2%B7%20Gemma%20Cernuda.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # PODCAST 51 | Euro Innovators · Gemma Cernuda, Women & e-Commerce · S05 E05 \[LIVE SESSION\] [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Tuesday, July 04, 2023](https://blog.bvirtual.com/women-and-ecommerce-gemma-cernuda-bv-european-marketing-podcast-s05-e05) [0 Comments](https://blog.bvirtual.com/women-and-ecommerce-gemma-cernuda-bv-european-marketing-podcast-s05-e05?hsLang=en-gb#comments-listing) In Episode 51, meet the "Motor of e-Commerce": Women! *A new study shows, once again, the power women wield in Online Commerce.* *![Gemma Cernuda - European Innovator · BV European Marketing Podcast · S05 E05](https://blog.bvirtual.com/hs-fs/hubfs/Gemma%20Cernuda%20-%20sm.jpg?width=293&height=250&name=Gemma%20Cernuda%20-%20sm.jpg)* *Gemma Cernuda began her own consulting company 22 years ago, exclusively focused on effective communication strategies to women.* *With her recent study,* *Gemma is focusing on e-Commerce. Get ready* *for some surprising ideas!* --- **You can already listen to the podcast right below.** **And scroll down for additional resources in this episode's Programme Notes****.**  ## **AUDIO VERSION** [AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S05 E05 - Women & e-Commerce · Gemma Cernuda - BV European Marketing Podcast](https://soundcloud.com/user-492769183/s05-e05-women-e-commerce-gemma-cernuda-bv-european-marketing-podcast)   --- ## **VIDEO IN ENGLISH** ## *Be sure to click on the subtitles icon in the lower-right corner on YouTube.* --- ## **VÍDEO EN INGLÉS SUBTITULADO EN CASTELLANO** *No olvides hacer clic sobre el icono para subtítulos en la esquina derecha inferior.*   ---   **Programme Notes and Links BV Podcast S05 E05 | POD 51**   ## **MEET GEMMA** [Gemma Cernuda, LinkedIn](https://www.linkedin.com/in/gemma-cernuda-canelles-4840242/) [Web](https://ellasdeciden.com/) · [Instagram](https://www.instagram.com/ellasdeciden/) · [Blog](https://ellasdeciden.com/blog-branding-y-comunicacion-en-femenino/) ["Mujer y e-Commerce" ("Women & e-Commerce" Gemma's most recent study (in Spanish)](https://ellasdeciden.com/estudios/mujer-y-e-commerce/) [![Portada estudio Gemma Cernuda - Mujer y e-Commerce](https://blog.bvirtual.com/hs-fs/hubfs/Portada%20estudio%20Mujer%20y%20e-Commerce.png?width=700&height=369&name=Portada%20estudio%20Mujer%20y%20e-Commerce.png)](https://ellasdeciden.com/estudios/mujer-y-e-commerce/) **RELATED TOPICS** **RESEARCH**  [STUDIES | Further Research on Gemma's Website](https://ellasdeciden.com/estudios/) **SUBSCRONOMY** [FORBES | The Growth of Subscription Commerce](https://www.forbes.com/sites/jiawertz/2022/07/15/the-growth-of-subscription-commerce/) **ENTREVISTA** [LA VANGUARDIA | Gemma Cernuda en "La Contra"](https://ellasdeciden.com/sobre-gemma-cernuda/gemma-cernuda-en-la-contra-la-vanguardia/) The 2010 Commercial Ethnography Study for PlayStation Spain. Barcelona Virtual, together with Gemma Cernuda. --- *For Brands willing to listen and learn, the good news is that women are very open and faithful. They actively look for companies genuinely interested in knowing and understanding them.* ---  A RECOGNISED THOUGHT LEADER Gemma's well-known Tedx Talk, Barcelona (in Spanish) · 2016 --- ### **MENCIONADO EN EL PODCAST** [Platanomelón, created by European women in e-Commerce](https://www.platanomelon.com/) --- "Valientes": The Documentary about 'Brave Brands' (in Spanish) · 2021 | [![Ir a ecommerce.bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/sm%20-%20ecommerce%20pop-up.png?width=500&height=430&name=sm%20-%20ecommerce%20pop-up.png)](https://ecommerce.bvirtual.com/) | [![Haz despegar tu e-Commerce](https://blog.bvirtual.com/hs-fs/hubfs/haz%20despegar.png?width=280&height=259&name=haz%20despegar.png)](https://ecommerce.bvirtual.com/)   | | --- | --- | **Podcast Transcript** - - **DOWNLOAD PDF** TRANSCRIPT PENDING - BV European Marketing Podcast - S05 E05  ****Our Content Sponsor**** - - BV Innovation Lab [We Bring You the Future, Today](https://content.bvirtual.com/lab-new?hsLang=en-gb) ### **Get Updates** [Click here to sign up](https://content.bvirtual.com/subscribe?hsLang=en-gb) **if you'd like to be notified** when we release a new episode. ---   | [![Paul Fleming, Host of the Barcelona Virtual European Marketing Podcast](https://blog.bvirtual.com/hs-fs/hubfs/IG%20Paul%20Seniors-1.jpg?width=154&height=154&name=IG%20Paul%20Seniors-1.jpg)](https://www.linkedin.com/in/paulflemingbvirtual/) | [![IG-Oct-10-2022-04-33-50-02-PM](https://blog.bvirtual.com/hs-fs/hubfs/IG-Oct-10-2022-04-33-50-02-PM.jpg?width=150&height=150&name=IG-Oct-10-2022-04-33-50-02-PM.jpg)](https://content.bvirtual.com/lab-new?hsLang=en-gb) | | --- | --- | We hope you enjoy the monthy podcasts,**[hosted by Paul Fleming,](https://www.linkedin.com/in/paulflemingbvirtual/)** together with the Voice Team of the BV Story Studio**.** We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)! ### **You can find this podcast at any time on various platforms:** | ***Podcast Platform*** | | --- | | **[Amazon Alexa](https://www.amazon.com/Barcelona-Virtual-European-Marketing-Briefing/dp/B07MCWXJMP)** | | **[Amazon Music](https://music.amazon.es/podcasts/0b096a73-5d97-4a7f-b184-71d5b1ff3f52/barcelona-virtual-european-marketing-podcast)** | | **[Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en)** | | [Barcelona Virtual Blog](https://blog.bvirtual.com/tag/alexa-flash-briefing#) | | **[Soundcloud](https://soundcloud.com/user-492769183)** | | **[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)** | | [**YouTube**](https://www.youtube.com/playlist?list=PLtePiA5AnVebOWZ5aMBKRCe3FVV9oj9Ea) | |   | Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe. **Your own project just might be featured in one of our future Flash Briefings!** We look forward to hearing from you. [![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com) The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul   **Full Disclosure and Transparency** The members of BV Story Studio's Voice Team *—* *Carrie, George, Leslie, Henry and Sonia* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited. *Caleb* is our new intern. His southern US accent originated at Revoicer. This post was originally published on 30 June 2023 Podcast release: 29 June 2023 on Alexa devices; 30 June 2023 here on this blog & popular podcast platforms. **Updates** - 04 July 2023 - 28 July 2023 - 02 August 2023 - 09/10 August 2023 - 11 August 2023\* - 08 January 2024 - 12 April 2024 \* HD video optimisation [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab) [**Next** PODCAST 52 | German Innovation · The KI Factor · S05 E06](https://blog.bvirtual.com/german-innovation-the-ki-factor-s05-e06?hsLang=en-gb) [**Previous** STRATEGY | The Dangers & Opportunities of the Personal Cybersphere](https://blog.bvirtual.com/personal-cybersphere?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. 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