--- title: 'Where's Waldo?', Or, How to Find Your Most Profitable Client description: "\"Where's Waldo?\", Or, How to Find Your Most Profitable Client" image: https://blog.bvirtual.com/hubfs/Imported_Blog_Media/b0bbc-waldo2bjpg-1.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # 'Where's Waldo?', Or, How to Find Your Most Profitable Client [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Thursday, April 04, 2013](https://blog.bvirtual.com/2013/04/04/wheres-waldo-or-how-to-find-your-most-profitable-client) [0 Comments](https://blog.bvirtual.com/2013/04/04/wheres-waldo-or-how-to-find-your-most-profitable-client?hsLang=en-gb#comments-listing)   [![Waldo Header Photo - Martin Handford](https://blog.bvirtual.com/hs-fs/hubfs/Waldo%20Header%20Photo%20-%20Martin%20Handford.jpg?width=640&name=Waldo%20Header%20Photo%20-%20Martin%20Handford.jpg)](https://blog.bvirtual.com/hubfs/Imported_Blog_Media/b0bbc-waldo2bjpg.jpg?hsLang=en-gb) **These days it's not easy to develop successful e-Commerce & Digital Marketing strategies.** We often have the feeling that we have completely lost sight of our customers. **Where are they hiding?** With the hyper-fragmentation of Mass Media, Social Media, the popularity of Gaming's virtual worlds, and relentless changes in consumer habits driven by technology, finding our "targets" is much like the famous childrens' book by **Martin Handford**, "[Where's Waldo?](https://www.amazon.com/Wheres-Waldo-Martin-Handford/dp/0763634980)". The change from **[the Sender-to-Receiver paradigm](http://en.wikipedia.org/wiki/Communication_theory#Models_of_communication)** in Communication, now obsolete and replaced by the New Paradigm, **"Network"**, makes many advertisers feel dizzy and lost. When we explain to our clients the premise of the "[Cluetrain Manifesto](http://cluetrain.com/)", that *Markets are Conversations* occuring 24/7 in a non-stop "matrix" of interconnected consumers, their eyes tend to glaze over at once. The "[Chaos Theory](http://en.wikipedia.org/wiki/Chaos_theory)" comes to Marketing. They feel overwhelmed. It's for this reason that **we have been using the figure of "Wally"** (his name in Spain) as a shorthand way to focus our clients' attention on **the importance of their most profitable customers.** Wally is our way to simplify (and remember) [the famous Pareto Principle](http://en.wikipedia.org/wiki/Pareto_principle): that 20% of your customers will cause 80% of your sales. Of course, that is a generalization: *most advertisers have a series* of important clusters or target groups. Still, Wally is an important resource that aids many of them, as well as [students who attend Paul's classes and conferences](http://bvirtual.com/pdf/Conferencias-de-Paul-Fleming.pdf), to **focus scarce budgets, resources, time and headcount** on precisely *those customers who drive the future of a Brand and its company.* Stay tuned: we will be talking much more about our friend Wally in coming posts! Photo credits: "Waldo", Copyright by his author Martin Handford [CRM](https://blog.bvirtual.com/tag/crm) [Customer Loyalty](https://blog.bvirtual.com/tag/customer-loyalty) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [ROI](https://blog.bvirtual.com/tag/roi) [**Next** The Personal Cybersphere | R1: “Recognition”](https://blog.bvirtual.com/2016/03/01/the-personal-cybersphere-r1-recognition?hsLang=en-gb) You are viewing Last Post No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. 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And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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