The problem is, her messages are just not getting through to voters of the 21st Century. She isn´t even visible to many potential voters, because she is failing to activate the first “R” of the Personal Cybersphere: RECOGNITION.
In other KPIs, you will see the evidence of a failure to activate R1 in the form of low visit numbers to your web or e-shop, high bounce rates, extremely brief time spent on your site, etc.
you'll already know the secret password: RELEVANT RELATIONSHIPS!
R1, the first of four levels in the Personal Cybersphere, is RECOGNITION
A recognised Brand is relevant, 21st Century and truly sees its customers
Focus your strategy on “Wally”, your most profitable client
Oel ngati kamei, the art of seeing: an on-going investment in getting to know him
Read the entire series:
Introduction · R1: Recognition · R2: Response · R3: Respect · R4: Relationship
Download the Eurobest presentation:
Free download of Paul Fleming's speech at Eurobest 2015 in Antwerp, Belgium
"The Personal Cybersphere" and "The 4 Rs" are © Copyright Paul W. Fleming.