We hope that you’re enjoying this series on The Personal Cybersphere (see Introduction and R1: Recognition), and that you have embraced the challenge of penetrating this barrier erected by your potential Digital Customers.
|Today, Net users need to both FLOW and FLY. The inspiring song by R. Kelley, “I Believe I Can Fly!” is a great way to think of your Digital Customers. Thanks to 4G and fibre-optics, mobile devices and WIFI, they are literally flying: to information, entertainment and products they desire.|
- R2, the second hurdle of the Personal Cybersphere, is RESPONSE
- To obtain a response, you must understand the concept of Flow
- Time your message to come at the correct “Micro Moment”
- Never cut customers’ Flow. They’ll reject you immediately.
Read the entire series:
Introduction · R1: Recognition · R2: Response · R3: Respect · R4: Relationship
Download the Eurobest presentation:
Free download of Paul Fleming's speech at Eurobest 2015 in Antwerp, Belgium
"The Personal Cybersphere" and "The 4 Rs" are © Copyright Paul W. Fleming.