A Social Media post we created for Unilever here in Spain using Facebook's new reaction Emojis
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- R3, the third of four levels in the Personal Cybersphere, is RESPECT.
- Respect is gained by “speaking their language”, understanding their “DL”
- Advertising: I call it “The Magic Mirror”, where your consumer sees herself
- Key: humor, empathy, authenticity, as well as excellent quality & relevant response
Read the entire series:
Introduction · R1: Recognition · R2: Response · R3: Respect · R4: Relationship
Download the Eurobest presentation:
Free download of Paul Fleming's speech at Eurobest 2015 in Antwerp, Belgium
"The Personal Cybersphere" and "The 4 Rs" are © Copyright Paul W. Fleming.