---
title: PODCAST 43 | Five Ways You Can Profit from Coming Challenges · S04 E08
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
image: https://blog.bvirtual.com/hubfs/S04%20E08%20%C2%B7%205%20Ways%20to%20Profit%20from%20Coming%20Challenges.jpg
---

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# PODCAST 43 | Five Ways You Can Profit from Coming Challenges · S04 E08

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Thursday, October 13, 2022](https://blog.bvirtual.com/5-ways-you-can-profit-from-coming-challenges-bv-european-marketing-podcast-s04-e08) [0 Comments](https://blog.bvirtual.com/5-ways-you-can-profit-from-coming-challenges-bv-european-marketing-podcast-s04-e08?hsLang=en-gb#comments-listing)

![S04 E08 · 5 Ways You Can Profit from Coming Challenges](https://blog.bvirtual.com/hs-fs/hubfs/S04%20E08%20%C2%B7%205%20Ways%20You%20Can%20Profit%20from%20Coming%20Challenges.jpg?width=700&height=393&name=S04%20E08%20%C2%B7%205%20Ways%20You%20Can%20Profit%20from%20Coming%20Challenges.jpg)  
\_In our 43rd episode, we look at coming challenges and the opportunities they may hide.

Worldwide, it seems  
we’re once again travelling into uncharted waters,  
with storm clouds hovering.

For those of us who have gone through  
other crises such as the Dot.com Bubble, the 2008 Crash,  
and COVID, we’re actually quite well trained.

Still, we thought it would be a good idea  
to pass on some very practical and actionable tips  
to our listeners, to equip us all! 

**To listen right here,  
just scroll** **down to the embedded  
audio. Or ask Alexa herself to play this  
latest edition of our Flash Briefing.**

---

*We share tips in 5 Focus Areas  
for challenges coming this Fall & Winter.*

*Discover "X-Commerce",  
optimise your E-Mail Deliverability,  
improve conversions with Video –  
and get a sneak preview  
at our new BV Story Studio!*

  

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S04 E08 - 5 Ways You Can Profit from Coming Challenges - BV European Marketing Podcast](https://soundcloud.com/user-492769183/s04-e08-5-ways-you-can-profit-from-coming-challenges-bv-european-marketing-podcast)

  

 

**Programme Notes and Links  
BV Podcast S04 E08 | September 2022**

 

**MAIN THEMES**

- **THE BIG PICTURE**  
  > [Europe: Consumer Confidence Spirals Downwards](https://www.warc.com/content/feed/consumer-confidence-spirals-downwards/en-gb/7264)  
  > [Faris Yakob: Brands, Inflation and the High Cost of Living](https://www.brandtimes.com.ng/brands-inflation-and-the-high-cost-of-living/)  
  > [Brands Should Prepare for a 'Frugal' Christmas](https://www.research-live.com/article/news/brands-should-prepare-for-frugal-christmas/id/5102862)
- **STRATEGY**  
  💡 [WARC: Vital Skills and Worrying Shortages](https://www.warc.com/content/feed/future-of-strategy-2022-vital-skills-and-worrying-shortages/en-gb/7197)  
  **💡 [Forbes: One Key To Surviving An Economic Downturn: It’s In The Data](https://www.forbes.com/sites/forbesfinancecouncil/2022/09/20/one-key-to-surviving-an-economic-downturn-its-in-the-data/?sh=24c6a3d99e66)  
  💡** [Mini-Course: Quick Ways to Attract Profitable Customers and Increase Your ROI](https://blog.bvirtual.com/intelligent-marketing-5-quick-ways-to-attract-profitable-customers-improve-your-roi?hsLang=en-gb)

![IG-Oct-10-2022-04-33-50-02-PM](https://blog.bvirtual.com/hs-fs/hubfs/IG-Oct-10-2022-04-33-50-02-PM.jpg?width=350&name=IG-Oct-10-2022-04-33-50-02-PM.jpg)

Coming Soon: The BV Story Studio

*62% of consumers watch product review videos  
before making a purchase, and the conversion to sales  
increases 80% with a video on a Landing Page.*

 

- **E-COMMERCE / X-COMMERCE**  
  💡 [Three Customer-Centric Marketing Drivers For 2022 Success](https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/16/three-customer-centric-marketing-drivers-for-2022-success/)> [What Is x-Commerce and Why Should Marketers Care?](https://www.clickz.com/what-is-x-commerce-and-why-should-marketers-care/95147/)  
  > [Mini-Course: Why You Need An e-Commerce Strategy ASAP](https://blog.bvirtual.com/why-you-need-an-e-commerce-strategy-asap?hsLang=en-gb)
- **E-MAIL MARKETING**  
  **💡 [The Most Efficient Ways to Improve Subject Lines](https://www.selligent.com/resources/blog/most-efficient-ways-to-improve-subject-lines/)  
  > [White Paper: 10 Key Steps to Boost Email Deliverability in 2022](https://www.selligent.com/resources/guides/10-key-steps-to-boost-email-deliverability-in-2022/)**

---

RELATED: FROM PREVIOUS EPISODES  
[25 YEARS OF INNOVATION | Alexa European Marketing Flash Briefing · S02 E04](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-barcelona-virtual-25-years-of-innovation-s02-e04?hsLang=en-gb) 

---

 

– VIDEO VERSION –

[Crisis, Hope and Opportunity: S02 E10 · Programme Notes](https://blog.bvirtual.com/crisis-hope-opportunity-alexa-european-marketing-flash-briefing-s02-e10?hsLang=en-gb)

  

---

**BV PODCAST DIRECTORY  
[Links and Resources from Over 40 Episodes](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-4?hsLang=en-gb)**

---

### **BONUS RESOURCES**

- FEEDER EMOTIONAL ANALYTICS  
  [>](https://www.getfeeder.com/)<https://www.getfeeder.com/>[The Feeder Website](https://www.getfeeder.com/)  
  > [Technology: How Feeder Works](https://www.getfeeder.com/technology)

Feeder: A Quick Overview

- **SALES STRATEGIES  
  💡 [9 Key Sales Challenges for 2023 – and How You Can Overcome Them](https://blog.hubspot.com/sales/challenges-threatening-salespeople)**

 

- **YOUR TEAM  
  💡 [How to Empower Your Employees to Adopt a Conscious Entrepreneurial Mindset](https://www.europeanbusinessreview.com/how-to-empower-your-employees-to-adopt-a-conscious-entrepreneurial-mindset/)**

  
**![5 Levels of Employee Empowerment](https://blog.bvirtual.com/hs-fs/hubfs/5%20Levels%20of%20Employee%20Empowerment.png?width=500&name=5%20Levels%20of%20Employee%20Empowerment.png)**

Source: The European Business Review

---

### **Podcast Transcript**

- **DOWNLOAD PDF**  
  [TRANSCRIPT S04-E08 - 5 Ways You Can Profit from Coming Challenges](https://drive.google.com/file/d/1TRGAeeGV8GUpDu_xQLxkBbCsPUymL5Es/view?usp=sharing)
- **FIND IT FAST!**   
  [Fresh Ideas & Tips to help you,](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-4?hsLang=en-gb)[in our handy Podcast Directory](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-4?hsLang=en-gb).

****Our Content Sponsor and Friends****

- DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS  
  [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en)  
  mentioned in the Flash Briefing!

### **Get Updates:**

- **SIGN UP**  
  Click below to sign up **if you'd like to be notified** when we release a new episode:[content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb)

---

  

| [![Paul Fleming, Host of the Barcelona Virtual European Marketing Podcast](https://blog.bvirtual.com/hs-fs/hubfs/IG%20Paul%20Seniors-1.jpg?width=150&name=IG%20Paul%20Seniors-1.jpg)](https://bvirtual.com/#team) | [![Alejandro Molina, Co-Host of the Barcelona Virtual European Marketing Podcast](https://blog.bvirtual.com/hs-fs/hubfs/IG%20Alejandro.jpg?width=150&name=IG%20Alejandro.jpg)](https://bvirtual.com/#team) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>**[hosted by Paul Fleming, ](https://bvirtual.com/#team)**[together with](https://bvirtual.com/#team)**[Alejandro Molina](https://bvirtual.com/#team).**  
We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)!

**You can find this podcast at any time on various platforms:**

<https://soundcloud.com/user-492769183>[By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)**<https://soundcloud.com/user-492769183>[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),** [here on the](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**  
<https://soundcloud.com/user-492769183>[on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)**<https://soundcloud.com/user-492769183>[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5iY2FzdC5mbS9iYXJjZWxvbmEtdmlydHVhbC1ldXJvcGVhbi1tYXJrZXRpbmctcG9kY2FzdA==), [YouTube](https://youtu.be/2gkSe-cVgOI), [Podbean](http://barcelonavirtual.podbean.com/), [bCast](https://podcasts.bcast.fm/barcelona-virtual-european-marketing-podcast),  
[Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en),** or at our **<https://soundcloud.com/user-492769183>[Soundcloud](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[profile page.](https://soundcloud.com/user-492769183)

Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

 

[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul  
 

**Full Disclosure and Transparency**

The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

This post was originally published on 07 October 2022.  
Podcast release: 06 October 2022 on Alexa devices, here on this blog & popular podcast platforms.

**Updates**

- 11 October 2022
- 13 October 2022

[E-Mail Marketing](https://blog.bvirtual.com/tag/e-mail-marketing) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [Neuromarketing](https://blog.bvirtual.com/tag/neuromarketing) [lab](https://blog.bvirtual.com/tag/lab)

<http://www.facebook.com/sharer.php?u=https://blog.bvirtual.com/5-ways-you-can-profit-from-coming-challenges-bv-european-marketing-podcast-s04-e08> <http://twitter.com/share?url=https://blog.bvirtual.com/5-ways-you-can-profit-from-coming-challenges-bv-european-marketing-podcast-s04-e08> <http://www.linkedin.com/cws/share?url=https://blog.bvirtual.com/5-ways-you-can-profit-from-coming-challenges-bv-european-marketing-podcast-s04-e08>

[**Next** PODCAST 44 | Human Innovation, Your Secret Weapon · BV Innovation Lab · S04 E09](https://blog.bvirtual.com/lab-human-innovation-your-secret-weapon-bv-european-marketing-podcast-s04-e09?hsLang=en-gb)

[**Previous** MINI-COURSE · 1 🔥 It's Hot! Why You Need an e-commerce Strategy (ASAP)](https://blog.bvirtual.com/why-you-need-an-e-commerce-strategy-asap?hsLang=en-gb)

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