Constant innovation feeds the success of Spain's Lacasa Chocolates, especially in e-Commerce.
In our 39th Episode, we enjoy an interesting and practical chat
with Luis Román, Director of New Business Development
Lacasa is a 170-year old European leader
in the Food and Confectionery industry,
Lacasitos – 'the Spanish M&Ms' –
are so beloved by consumers that
it has been impossible for Mars, Inc.
to unseat the Brand & its dominant
Transparent and knowledgable,
Luis freely shares not only the day-to-day
ways he fosters Innovation and Creativity
within his team.
He also offers strategic Marketing advice,
as well as tips for those in the Food Industry
wishing to enter (and succed) in e-Commerce.
Listen right here, and scroll down to consult
in this episode's Programme Notes.
"Capitalise the ROI & value
of your Top Brands.
What's truly innovative
should be new & very relevant,
leading your consumers to buy,
again and again."
BV Podcast S04 E04 | April 2022
- MEET LACASA
> Online Lacasa Store
> The Chocolates Lacasa Chocolates Brand
> Corporate Website
- GET TO KNOW LUIS
> Luis Román on Linked In
Conguitos Cups was a major launch this year. Will Lacasa threaten Hershey's "Reese's"?
Saving European Innovation · September, 2021
The catchy campaign for the new product includes its own song and special dance moves
- SWOT ANALYSIS
> Top Chocolate Trends for 2022 and Beyond
> Three Ways the Chocolate Industry Is Changing
- E-COMMERCE & FOOD
> The Top 9 Hottest (or Coolest) Food Ecommerce Trends in 2022
> E-Commerce Guide for Food Brands
The official trailer for the original Willy Wonka movie, 1971
The official trailer for the remake with Johnny Depp, 2005
- DOWNLOAD PDF
Pending: TRANSCRIPT - A European Willy Wonka - BV European Marketing Podcast S04 E04
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We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Alejandro Molina.
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We look forward to hearing from you.
The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
Lacasa has been a client of Barcelona Virtual since 2011.
The agency has been their e-Commerce partner since completely
redesigning the company's e-Commerce site (currently selling to Spain only):
The four members of our Voice Services team — Carrie, George, Leslie and Henry — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
This post was originally published on 20 May 2022
Podcast release: 19 May 2022 on Alexa devices, here on this blog & popular podcast platforms.
Cover photo: Lacasa
- 24 May 2022