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Constant innovation feeds the success of Spain's Lacasa Chocolates, especially in e-Commerce.
In our 39th Episode, we enjoy an interesting and practical chat
with Luis Román, Director of New Business Development
at Lacasa.
Lacasa is a 170-year old European leader
in the Food and Confectionery industry,
Lacasitos – 'the Spanish M&Ms' –
are so beloved by consumers that
it has been impossible for Mars, Inc.
to unseat the Brand & its dominant
market share.
Transparent and knowledgable,
Luis freely shares not only the day-to-day
ways he fosters Innovation and Creativity
within his team.
He also offers strategic Marketing advice,
as well as tips for those in the Food Industry
wishing to enter (and succed) in e-Commerce.
Listen right here, and scroll down to consult
additional resources
in this episode's Programme Notes.
"Capitalise the ROI & value
of your Top Brands.
What's truly innovative
should be new & very relevant,
leading your consumers to buy,
again and again."
THE BASICS
- MEET LACASA
> Online Lacasa Store
> The Chocolates Lacasa Chocolates Brand
> Corporate Website - GET TO KNOW LUIS
> Luis Román on Linked In
Conguitos Cups was a major launch this year. Will Lacasa threaten Hershey's "Reese's"?
SEE ALSO
Saving European Innovation · September, 2021
The catchy campaign for the new product includes its own song and special dance moves
RELATED RESOURCES
- SWOT ANALYSIS
> Top Chocolate Trends for 2022 and Beyond
> Three Ways the Chocolate Industry Is Changing - E-COMMERCE & FOOD
> The Top 9 Hottest (or Coolest) Food Ecommerce Trends in 2022
> E-Commerce Guide for Food Brands
BONUS RESOURCES
The official trailer for the original Willy Wonka movie, 1971
The official trailer for the remake with Johnny Depp, 2005
Podcast Transcript
- DOWNLOAD PDF
Pending: TRANSCRIPT - A European Willy Wonka - BV European Marketing Podcast S04 E04 - FIND IT FAST!
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We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Alejandro Molina.
We look forward to your feedback, at podcast@bvirtual.com!
You can find this podcast at any time on various platforms:
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on Spotify, Google Podcasts, YouTube, Podbean, bCast,
Apple Podcasts, or at our Soundcloud profile page.
Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.
Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.
The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
Lacasa has been a client of Barcelona Virtual since 2011.
The agency has been their e-Commerce partner since completely
redesigning the company's e-Commerce site (currently selling to Spain only):
tienda.lacasa.es.
The four members of our Voice Services team — Carrie, George, Leslie and Henry — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
This post was originally published on 20 May 2022
Podcast release: 19 May 2022 on Alexa devices, here on this blog & popular podcast platforms.
Cover photo: Lacasa
Updates
- 24 May 2022
