In our 4th episode of Season II, we share the experience of 25 years, for times such as these
"It was the best of times, it was the worst of times." So begins Charles Dickens' classic novel, A Tale of Two Cities. Apt words indeed, for the times we are currently experiencing.
The COVID-19 crisis emerged at the same time we were planning celebrations for the 25th Anniversary of Barcelona Virtual. The Digital Marketing agency -- the first one in Spain and a European pioneer - was formally constituted on 28 March 1995. Last Saturday marked a quarter of a century of experience, innovation and sheer Business tenacity. Keeping the dream alive, holding the vision.
It's clear that the global health emergency is the most important priority as we write these words. China, Italy, our beloved Spain have been tragically hit ... accompanied now by many other countries, worldwide. Our entire team is saddened by the loss of family and friends.
So for this reason, we commit ourselves to doing anything we can, as Communication professionals, to both inform and encourage people, ensuring their maximum safety possible.
On Social Media, we have launched a series of posts to this effect:
Photo: Pegboard Media
And in this latest episode of our podcast, we share "Lessons Learned", along with Smart Data tips, in the hope of helping colleagues, entrepreneurs and other smalll companies to weather this new challenge.
Co-Founder and CEO Josep Torra is joined by Jackie and Paul in an engaging conversation, which contains very practical information. And be sure to scroll down to the links and resources we've provided below.
Listen on all Alexa-enabled devices (click here to know how), on Spotify or by means of the embedded audio just below.
FIND IT FAST! Check out all of the previous Flash Briefings in our handy new Directory.
HOW TO LISTEN USING ALEXA: It's easy to set up Alexa to hear our Flash Briefing: step-by-step
Flash Briefing S02 E04 | March 2020
JOSEP TORRA · Keeping Your Business Profitable
- FOCUS ON STRATEGY
5 Quick Ways to Attract Profitable Customers & Improve Your ROI
- DIGITAL LIFESTYLE
How to Create Value in Your E-Commerce & Loyalty Strategies
JACQUELINE RAMOS · Creativity, Strategy and Data
- DATA MANAGEMENT AND CRM
Why You're Feeling Fragmented & What to Do About It
- RELEVANT RELATIONSHIPS
Do You Speak Millennials' Social Language?
PAUL FLEMING · People-Centric Marketing
- ARTIFICIAL INTELLIGENCE & MARKETING
AI: It's Not Just About Cute Robots
- INTELLIGENT MARKETING
The Dangers & Opportunities of the Personal Cybersphere
SMART DATA RESOURCES · Tools We Use
- MARKETING AUTOMATION*
B2C - Selligent Marketing Cloud
B2B - Hubspot
- CUSTOMER EXPERIENCE, USABILITY, TRAINING
Hotjar · #IamCX · Odyssey Smart Attribution · Else&Learn · Mascots (China)
- MARKETING AUTOMATION*
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We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Anna Hernández.
You can find this podcast at any time on various platforms:
By speaking to Alexa, here on the Barcelona Virtual Blog,
on Spotify, Podbean, Apple Podcasts or at our Soundcloud profile page.
Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.
Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.
The Production Team of our European Marketing Alexa Flash Briefing: Pere, Anna and Paul
Flash Briefing released on 26 March 2020.
Original post published on 27 March 2020.
- 03 April 2020