---
title: E-COMMERCE TIPS | Alexa European Marketing Flash Briefing · S02 E06
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
image: https://blog.bvirtual.com/hubfs/S02%20E06%20-%20E-Commerce%20Growth%20Tips.jpg
---

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# E-COMMERCE TIPS | Alexa European Marketing Flash Briefing · S02 E06

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Friday, June 05, 2020](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-ecommerce-growth-tips-s02-e06) [0 Comments](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-ecommerce-growth-tips-s02-e06?hsLang=en-gb#comments-listing)

[![Alexa European Marketing Flash Briefing - S02 E06 - Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/33.png?width=600&name=33.png)](https://bvirtual.com)  
\_  
In our 6th episode of Season 2, our experts share tips to energise your e-Commerce, fast!

*We've prepared a very special edition of our podcast for all of you who are interested in making your business grow, thanks to e-Commerce. The COVID-19 Crisis has caused Electronic Commerce to explode, the world over.*

*In this episode of our Alexa European Marketing Flash Briefing, Paul and Anna sit down with George and Leslie from our Voice Services team. Together, they suggest practical, actionable information to get beginners started quickly.*

*For more advanced e-Commerce Pros, they share experiences using CRM, Data Analysis, Geomarketing, and Smart Data Tips. Even how Real-Time Marketing may be used to increase Engagement and Conversion to Sales.*

You can find the podcast on all Alexa-enabled devices ([click here to know how](https://blog.bvirtual.com/alexa-how-to-configure-barcelona-virtuals-alexa-european-marketing-flash-briefing?hsLang=en-gb)), [on Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Podbean,](https://barcelonavirtual.podbean.com/) [Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en) or by means of the embedded Sound Cloud audio right below.

And don't forget to **explore the valuable** links, resources and videoclips of topics mentioned in this edition -- just below -- as well as the Episode Transcript here (pending).

We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)!

 

---

**HOW TO LISTEN USING ALEXA:** [It's easy to set up Alexa to hear our Flash Briefing: step-by-step](https://blog.bvirtual.com/alexa-how-to-configure-barcelona-virtuals-european-marketing-flash-briefing?hsLang=en-gb)

---

 

[![Increase Your Online Sales +20% by Automating Abandoned Cart Reminders - Barcelona Virtual - www.bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/30.png?width=550&name=30.png)](https://blog.bvirtual.com/tag/e-Commerce#)

[![Achieve 55% Conversions for Sign-Ups, Thanks to Narrative Forms - Barcelona Virtual - www.bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/31.png?width=550&name=31.png)](https://blog.bvirtual.com/tag/e-Commerce#)

 

 

[![More than 50% of Consumers Buy More When You Use Geomarketing- Barcelona Virtual - www.bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/32-1.png?width=550&name=32-1.png)](https://blog.bvirtual.com/tag/e-Commerce#)

---

### **Links** **Flash Briefing S02 E06 | May 2020**

#### **TRANSCRIPT OF THIS PODCAST**

- **DOWNLOAD PDF**  
  Transcript (Pending):Alexa European Marketing Flash Briefing S02 E06

[![The pioneering (and award-winning) e-Commerce Store for the Martini Man, developed by Barcelona Virtual in 1999.](https://blog.bvirtual.com/hs-fs/hubfs/Martini%20Shop%202.jpg?width=600&name=Martini%20Shop%202.jpg)](https://blog.bvirtual.com/2015/03/23/20th-anniversary-countdown-day-4-1999?hsLang=en-gb)

The pioneering [online store we created for the "Martini Man"](https://blog.bvirtual.com/2015/03/23/20th-anniversary-countdown-day-4-1999?hsLang=en-gb), popular in TV ads in Spain during the 1990s.  
Winner of the "Sol de Bronce" at the XIV Advertising Festival in San Sebastián · 1999

#### **GETTING STARTED · Your New e-Commerce**

- **EXPAND YOUR BUSINESS**  
  [IT'S HOT! · Why You Need An e-Commerce Strategy (ASAP)](https://blog.bvirtual.com/why-you-need-an-e-commerce-strategy-asap?hsLang=en-gb)
- **DATA MANAGEMENT AND CRM**  
  [Why You're Feeling Fragmented & What to Do About It](https://blog.bvirtual.com/fight-data-fragmentation-with-a-universal-consumer-profile?hsLang=en-gb)
- "WHERE IS WALLY?"  |  FOCUS YOUR STRATEGY  
  [5 Quick Ways to Attract Profitable Customers & Improve Your ROI](https://blog.bvirtual.com/intelligent-marketing-5-quick-ways-to-attract-profitable-customers-improve-your-roi?hsLang=en-gb)

---

| [![Ir a ecommerce.bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/sm%20-%20ecommerce%20pop-up.png?width=500&height=430&name=sm%20-%20ecommerce%20pop-up.png)](https://ecommerce.bvirtual.com/) | [![Haz despegar tu e-Commerce](https://blog.bvirtual.com/hs-fs/hubfs/haz%20despegar.png?width=280&height=259&name=haz%20despegar.png)](https://ecommerce.bvirtual.com/)   |
| --- | --- |

---

#### ** ENERGISING YOUR E-COMMERCE · Pro Tips**

- **E-MAIL AND MARKETING AUTOMATION**  
  [Reports: Gartner 2020: Market Guide for EMail Marketing](https://www.selligent.com/resources/analyst-reports/gartner-2020-market-guide-for-email-marketing/argartneremail2020us)  
  <https://translate.google.com/translate?hl=en&sl=auto&tl=en&u=https%3A%2F%2Fblog.trendone.com%2F2020%2F02%2F17%2Fwas-kommt-nach-dem-smartphone%2F>
- **REGAIN LOST ONLINE SALES**  
  [Striking Back Against Abandoned Shopping Carts](https://www.selligent.com/blog/email-marketing/how-to-strike-back-against-abandoned-carts)

 

[![HEATMAPS: Clickmaps, Movemaps and Scrollmaps are useful tools that help you improve the usability and ROI of your e-commerce or website.](https://blog.bvirtual.com/hs-fs/hubfs/CLICKMAP.png?width=600&name=CLICKMAP.png)](https://www.hotjar.com/heatmaps/)  
Use Clickmaps, Heatmaps & Scrollmaps periodically to improve your e-Commerce or Web.

#### **SMART DATA TIPS · For e-Commerce Jedi**

- HIGH-QUALITY TRAFFIC GENERATION  
  [Odyssey Smart Attribution: Insights into the Performance of Your Channels](https://odysseyattribution.co/)
- IMPROVING USABILITY, FLOW AND SALES  
  [Clickmaps, Heatmaps & Scrollmaps Can Improve Your Online Store](https://www.hotjar.com/heatmaps/)

- GEOMARKETING  
  [3 Reasons to Be Excited about the Location-Based Future of Marketing](https://www.selligent.com/blog/digital-marketing/3-reasons-to-be-excited-about-the-location-based-future-of-marketing)

---

**FIND IT FAST!** Check out all of **the previous Flash Briefings [in our handy new Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).**

---

 

  
**Our Content Sponsor:**

- Derby Hotels Collection: European Luxury Hotels  
  [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en)  
  mentioned in the Flash Briefing!

**Please remember to sign up via the following link**  
**if you'd like to be notified when we release a new episode:**

[https://hubs.ly/H0fXd5K0](https://hubs.ly/H0fXd5K0)

---

 

| ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=125&name=01_paul.png) | ![Photo: Anna Hernández · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/14_anna.png?width=125&name=14_anna.png) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[ Anna Hernández](https://bvirtual.com/#team).****

  
****You can find this podcast at any time on various platforms:****

<https://soundcloud.com/user-492769183>[By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)****<https://soundcloud.com/user-492769183>[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),**** [here on the](https://soundcloud.com/user-492769183)****<https://soundcloud.com/user-492769183>[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),****  
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Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The Production Team of our European Marketing Alexa Flash Briefing: Pere, Anna and Paul  
 

[![Learn how to Improve Your Results with Intelligent Marketing](https://no-cache.hubspot.com/cta/default/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee)

 

Flash Briefing released on 08 May 2020.  
Original post published on 07 May 2020.

**Updates:**

- 08 May 2020
- 12 April 2024

[E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [Geo-Marketing](https://blog.bvirtual.com/tag/geo-marketing) [Crisis Management](https://blog.bvirtual.com/tag/crisis-management) [lab](https://blog.bvirtual.com/tag/lab)

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[**Next** MINI-COURSE · 3 | The Best Way to Create Relevant Content & Keep Customers Loyal](https://blog.bvirtual.com/create-relevant-content-keep-your-customers-loyal?hsLang=en-gb)

[**Previous** INNOVATION IN GERMANY | Alexa European Marketing Flash Briefing · S02 E05](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-innovation-in-germany.s02-e05?hsLang=en-gb)

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