--- title: DIGITAL DISRUPTION | The Role of Company Culture · Alexa European Marketing Flash Briefing · S01 E13 description: The Barcelona Virtual Alexa Flash Briefing with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe. image: https://blog.bvirtual.com/hubfs/S01%20E13%20%20Interview%20-%20Elodie%20Martin.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # DIGITAL DISRUPTION | The Role of Company Culture · Alexa European Marketing Flash Briefing · S01 E13 [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Friday, November 22, 2019](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-elodie-martin-company-culture-digital-disruption-s01.e13) [0 Comments](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-elodie-martin-company-culture-digital-disruption-s01.e13?hsLang=en-gb#comments-listing) [![Alexa European Marketing Flash Briefing 13 | Company Culture & Digital Disruption](https://blog.bvirtual.com/hs-fs/hubfs/AFB13%20-%20BLOG%20COVER%20REV2.png?width=650&name=AFB13%20-%20BLOG%20COVER%20REV2.png)](http://www.kpconsulting.fr/) \_ In our 13th Flash Briefing: We talk to Elodie Martin about her experience dealing with Digital Disruption *Our latest Flash Briefing will be of great interest to many of us who are dealing with twin, parallel challenges: [**Digital Disruption**](https://www.forbes.com/sites/insights-treasuredata/2018/07/17/the-reality-of-digital-disruption-how-to-stay-ahead/#3f22fd3043c1) and the intricacies of [**Company Culture**](https://aboutleaders.com/10-traditional-organizational-culture-problems/#gs.fqn2vn), corporate politics and [**operational silos**](https://www.huddle.com/blog/breaking-operational-silos/).* *[Elodie Martin -- Director of Digital and Marketing Automation](https://www.linkedin.com/in/elodie-martin-21b640/) at [Key Performance Consulting (KPC), Paris](http://www.kpconsulting.fr/) -- shares her experience, based on clients such as Ópera de Paris, L'Occitane and others.* ***Enjoy this engaging interview*** *and remember to* ***apply Elodie's excellent tips to your own company!*** --- **FIND IT FAST!** Check out all of **the previous Flash Briefings [in our handy new Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).** ---     --- **HOW TO LISTEN USING ALEXA:** [It's easy to set up Alexa to hear our Flash Briefing: step-by-step](https://blog.bvirtual.com/alexa-how-to-configure-barcelona-virtuals-european-marketing-flash-briefing?hsLang=en-gb) ---     --- ### **Links Flash Briefing 13 | November, 2019** - **FORBES | Digital Disruption** ["The Reality of Digital Disruption -- How to Stay Ahead"](https://www.forbes.com/sites/insights-treasuredata/2018/07/17/the-reality-of-digital-disruption-how-to-stay-ahead/) - ** CHECKLIST | Company Culture** [10 Traditional Organizational Culture Problems](https://aboutleaders.com/10-traditional-organizational-culture-problems/#gs.i6xbnk) - **OBSTACLES | Operation Silos ** ["What Is An Operational Silo - And Is It Stifling Your Business](https://www.huddle.com/blog/breaking-operational-silos/) [?"](https://www.huddle.com/blog/breaking-operational-silos/) - **KEY PERFORMANCE CONSULTING · PARIS** [Visit the company website](http://www.kpconsulting.fr/) - **SELLIGENT MARKETING CLOUD** [Selligent Agency Partners](https://www.selligent.com/partners) --- **Our Content Sponsor:** - Derby Hotels Collection: European Luxury Hotels [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en) mentioned in the Flash Briefing! **Please remember to sign up via the following link** **if you'd like to be notified when we release a new episode:** [https://hubs.ly/H0fXd5K0](https://hubs.ly/H0fXd5K0) ---   | ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=125&name=01_paul.png) | ![Photo: Anna Hernández · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/14_anna.png?width=125&name=14_anna.png) | | --- | --- | We hope you enjoy the monthy broadcasts,****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[ Anna Hernández](https://bvirtual.com/#team).**** ****You can find this podcast at any time on various platforms: [By speaking to Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa), here on the [Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb) or at our [Soundcloud profile page.](https://soundcloud.com/user-492769183)**** Please, don't forget to** include your comments ****with us here **on the Blog; and also to** share your own examples **of **innovative**** Intelligent Marketing from Europe.** **Your own project just might be featured in one of our future Flash Briefings!** We look forward to hearing from you. [![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com) The Production Team of our European Marketing Alexa Flash Briefing: Pere, Anna and Paul   [![Learn how to Improve Your Results with Intelligent Marketing](https://no-cache.hubspot.com/cta/default/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee)   Preliminary post published on 13 November 2019. Flash Briefing released on 22 November 2019. **Updates:** - 21 January 2020 [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [**Next** EUROPEAN INNOVATION | Alexa European Marketing Flash Briefing · S02 E01](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-european-innovation-s02-e01?hsLang=en-gb) [**Previous** Amazon & Google In Europe · Alexa European Marketing Flash Briefing · S01 E12](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-alexa-in-europe-the-rise-of-google-s01.e12?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/) Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions [**Co-Founder of the Affinità Network**](https://www.affinita.net/) [![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget§ionId=profile-caption) - - - - - - ### Search within our Blog ### Author [![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140) Blogmaster Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*. Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*. Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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