SMART DATA INNOVATION · Alexa European Marketing Flash Briefing · S03 E02

12 - ALEXA BLOG
Cases of European innovation using Smart Data are the focus of the February briefing

As Leslie observes this month,
"Data is prized as never before by visionary companies.

At the same time – due to the value of this new 'oil'
of the Digital Economy
– there is a strong pushback by consumers
on the
use of their personal data."

Anna and Carrie offer surprising Smart Data Tips
that improve results for E-Mail Marketing, Social Media
and Inbound Marketing.

And George surprises everyone with the case
 of the "Coughing Billboard"!


Listen right here, and scroll down to consult
additional resources 

in this episode's Programme Notes.


Spain's Paradores hotels are using
AI for predictive modeling.

Whilst McDonald's & brands in Sweden
revolutionise Outdoor Advertising with 
DOOH, linking Smart Data with their
Digital Signage networks


 

 



Programme Notes and Links
Flash Briefing S03 E02 | February 2021

.
THE NEW OIL

SMART DATA TIPS


QUICK TIP! How to Embed Video in E-Mail


DOOH: DIGITAL OUT OF HOME 

This example of Smart Media in Sweden attracted worldwide attention


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Podcast Transcript

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Photo: Paul Fleming · Barcelona Virtual Photo: Anna Hernández · Barcelona Virtual

We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Anna Hernández.
We look forward to your feedback, at podcast@bvirtual.com!


You can find this podcast at any time on various platforms:

By speaking to Alexa, here on the Barcelona Virtual Blog,
on Spotify, Podbean, Apple Podcasts, Twitter Periscope or at our Soundcloud profile page.

Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.

Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.

The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com

The Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
 

Learn how to Improve Your Results with Intelligent Marketing
 

Full Disclosure and Transparency:
* The four members of our Voice Services team Carrie, George, Leslie and Henry are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

This post was originally published on 12 March 2021
Flash Briefing release: 11 Marcch 2021 on Alexa devices, here on this blog & popular podcast platforms.

Updates:

  • 23 March 2021

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