Cases of European innovation using Smart Data are the focus of the February briefing
As Leslie observes this month,
"Data is prized as never before by visionary companies.
At the same time – due to the value of this new 'oil'
of the Digital Economy – there is a strong pushback by consumers
on the use of their personal data."
Anna and Carrie offer surprising Smart Data Tips
that improve results for E-Mail Marketing, Social Media
and Inbound Marketing.
And George surprises everyone with the case
of the "Coughing Billboard"!
Listen right here, and scroll down to consult
in this episode's Programme Notes.
Spain's Paradores hotels are using
AI for predictive modeling.
Whilst McDonald's & brands in Sweden
revolutionise Outdoor Advertising with
DOOH, linking Smart Data with their
Digital Signage networks
Programme Notes and Links
BV Podcast S03 E02 | February 2021
THE NEW OIL
- DATA: UNDERSTAND YOUR AUDIENCE BETTER
Providing Value in Exchange for First-Party Data
- THE WARC REPORT
The Role of Data in Digital Transformation
SMART DATA TIPS
- E-MAIL MARKETING
8 Really Cool Ways to Use Video in Email Marketing
- SOCIAL MEDIA
Growth Hacking: 5 Creative Ways To Get More Out Of Your Content
- INSTAGRAM REELS
Get Inspired by These Brands' Instagram Reels
- AI PREDICTIVE MODELING
Paradores: Inteligencia artificial en el sector turístico · [English]
QUICK TIP! How to Embed Video in E-Mail
DOOH: DIGITAL OUT OF HOME
- THE BASICS
The Basics of Programmatic DOOH Advertising
McDonald´s lanza una innovadora campaña en DOOH a través de smart data · [English]
This Billboard Ad Coughs When You're Smoking Near It
This example of Smart Media in Sweden attracted worldwide attention
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Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.
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We look forward to hearing from you.
The Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
Full Disclosure and Transparency:
* The four members of our Voice Services team — Carrie, George, Leslie and Henry — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
This post was originally published on 12 March 2021
Flash Briefing release: 11 March 2021 on Alexa devices, here on this blog & popular podcast platforms.
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