--- title: SMART DATA INNOVATION · BV European Marketing Podcast · S03 E02 description: Smart Data Tips & innovative cases in Europe are our focus in Episode 02 of Season 03. We also look at solutions for recent restrictions on cookies & data. image: https://blog.bvirtual.com/hubfs/S03%20E02%20-%20Smart%20Data%20Innovation-1.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # SMART DATA INNOVATION · BV European Marketing Podcast · S03 E02 [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Wednesday, April 21, 2021](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s03-e02-smart-data-innovation-tips) [0 Comments](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s03-e02-smart-data-innovation-tips?hsLang=en-gb#comments-listing) ![S03 E02](https://blog.bvirtual.com/hs-fs/hubfs/S03%20E02.jpg?width=700&name=S03%20E02.jpg)Cases of European innovation using Smart Data are the focus of the February briefing As Leslie observes this month, *"Data is prized as never before by visionary companies.* *At the same time – due to the value of this new 'oil' of the Digital Economy* *– there is a strong pushback by consumers on the use of their personal data."* Anna and Carrie offer surprising Smart Data Tips that improve results for E-Mail Marketing, Social Media and Inbound Marketing. **And George surprises everyone with the case  of the "Coughing Billboard"!** **Listen right here, and scroll** **down to consult additional resources  in this episode's Programme Notes.** --- *Spain's Paradores hotels are using AI for predictive modeling. Whilst McDonald's & brands in Sweden revolutionise Outdoor Advertising with  DOOH, linking Smart Data with their Digital Signage networks* ---   [AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S03 E02 - Smart Data Innovation - Barcelona Virtual Alexa European Flash Briefing](https://soundcloud.com/user-492769183/s03-e02-smart-data-innovation-barcelona-virtual-alexa-european-flash-briefing) --- # **Programme Notes and Links BV Podcast S03 E02 | February 2021** ## **.** **THE NEW OIL** - **DATA: UNDERSTAND YOUR AUDIENCE BETTER ** [Providing Value in Exchange for First-Party Data](https://www.data-axle.com/resources/blog/providing-value-in-exchange-for-first-party-data-and-how-third-party-data-helps/) - **THE WARC REPORT** [The Role of Data in Digital Transformation](https://www.warc.com/newsandopinion/news/theroleofdataindigitaltransformation/43528) ## **SMART DATA TIPS** - **E-MAIL MARKETING** [8 Really Cool Ways to Use Video in Email Marketing](https://blog.hubspot.com/marketing/video-email-marketing) - **SOCIAL MEDIA** [Growth Hacking: 5 Creative Ways To Get More Out Of Your Content](https://blog.loomly.com/growth-hacking/?utm_source=Blog&utm_campaign=73e587b6c9-EMAIL_CAMPAIGN_2019_02_20_07_55_COPY_01&utm_medium=email&utm_term=0_3ca412ae04-73e587b6c9-149751777) - **INSTAGRAM REELS** [Get Inspired by These Brands' Instagram Reels](https://blog.hubspot.com/marketing/instagram-reels-examples) - **AI PREDICTIVE MODELING** [Paradores: Inteligencia artificial en el sector turístico](https://ipmark.com/inteligencia-artificial-sector-turismo-paradores/) · \[[English](https://translate.google.com/translate?hl=en&sl=es&tl=en&u=https%3A%2F%2Fipmark.com%2Finteligencia-artificial-sector-turismo-paradores%2F)\] --- **QUICK TIP!** [How to Embed Video in E-Mail](https://blog.hubspot.com/marketing/embed-video-in-email) --- ## **DOOH: DIGITAL OUT OF HOME ** - **THE BASICS** [The Basics of Programmatic DOOH Advertising](https://www.adquick.com/blog/programmatic-advertising-basics/) - **SPAIN** [McDonald´s lanza una innovadora campaña en DOOH a través de smart data](https://www.marketingdirecto.com/marketing-general/agencias/mcdonalds-lanza-una-innovadora-campana-en-dooh-a-traves-de-smart-data-de-la-mano-de-omd-espana-y-the-trade-desk)· \[[English](https://translate.google.com/translate?hl=en&sl=es&tl=en&u=https%3A%2F%2Fwww.marketingdirecto.com%2Fmarketing-general%2Fagencias%2Fmcdonalds-lanza-una-innovadora-campana-en-dooh-a-traves-de-smart-data-de-la-mano-de-omd-espana-y-the-trade-desk&sandbox=1)\] - **SWEDEN** [This Billboard Ad Coughs When You're Smoking Near It](https://www.cnbc.com/2017/01/16/this-billboard-ad-coughs-when-youre-smoking-near-it.html) This example of Smart Media in Sweden attracted worldwide attention --- **FIND IT FAST!** Fresh Ideas & Tips to help you, **[in our handy Podcast Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).** --- ### **Podcast Transcript** - **DOWNLOAD PDF** [Transcript: Alexa European Marketing Flash Briefing S03 E02](https://drive.google.com/file/d/1_RKQCWNgxVxD6D28G9jQnSxngXW9byVv/view?usp=sharing) **Our Content Sponsor:** - DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en) mentioned in the Flash Briefing! ### **Get Updates:** - **SIGN UP** Click below to sign up **if you'd like to be notified** when we release a new episode: [content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb) ---   | ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=125&name=01_paul.png) | ![Photo: Anna Hernández · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/14_anna.png?width=125&name=14_anna.png) | | --- | --- | We hope you enjoy the monthy broadcasts,****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[Anna Hernández](https://bvirtual.com/#team).**** We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)! ****You can find this podcast at any time on various platforms:**** [By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)****[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),**** [here on the](https://soundcloud.com/user-492769183)****[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**** [on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)****[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Podbean](http://barcelonavirtual.podbean.com/), [Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en), [Twitter Periscope](https://www.pscp.tv/BVirtualTweets/1lDGLyXDDLQJm)****or at our ****[Soundcloud](https://soundcloud.com/user-492769183)****[profile page.](https://soundcloud.com/user-492769183) Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe. **Your own project just might be featured in one of our future Flash Briefings!** We look forward to hearing from you. [![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com) The Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul    **Full Disclosure and Transparency:** \* The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited. This post was originally published on 12 March 2021 Flash Briefing release: 11 March 2021 on Alexa devices, here on this blog & popular podcast platforms. **Updates:** - 23 March 2021 - 22 April 2021 - 28 May 2021 [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab) [Smart Media](https://blog.bvirtual.com/tag/smart-media) [**Next** LAB | SMART MEDIA EFFECTIVITY · BV European Marketing Podcast · S03 E03](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s03-e03-interview-david-lahoz-smart-media-effectivity?hsLang=en-gb) [**Previous** #FOA, FEAR OF ALEXA · BV European Marketing Podcast S03 E01](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s03-e01-foa-fear-of-alexa?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. 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And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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