---
title: LAB | VOICE MARKETING | Alexa European Marketing Flash Briefing · S02 E03
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
image: https://blog.bvirtual.com/hubfs/S02%20EO3%20-%20Voicenews.jpg
---

- [Agency Web](https://bvirtual.com/)
- [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries)
- [Contact Us](mailto:yourbrandhere@bvirtual.com)

- <https://www.facebook.com/barcelonavirtual>
- <https://www.instagram.com/barcelona.virtual/>
- <https://twitter.com/BVirtualTweets>
- <https://www.linkedin.com/company/barcelona-virtual/>
- <https://es.pinterest.com/bvirtual/>
- <https://www.youtube.com/user/BarcelonaVirtual>

Start typing and press Enter to search

[![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com)

- [HOME](https://blog.bvirtual.com)
- [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#)
- [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#)
- [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#)
- [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#)

# LAB | VOICE MARKETING | Alexa European Marketing Flash Briefing · S02 E03

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Friday, March 13, 2020](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-voice-tech-update-s02-e03) [0 Comments](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-voice-tech-update-s02-e03?hsLang=en-gb#comments-listing)

[![Alexa European Marketing Flash Briefing | S02 E03 Voice Update](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/S02%20E03%20-%20Blog%20Cover.png?width=600&name=S02%20E03%20-%20Blog%20Cover.png)](https://compodium.com/)  
\_  
In Season 2's third episode, we meet three new members of our Voice Services Team

*It's been [awhile since we updated you](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-alexa-in-europe-the-rise-of-google-s01.e12?hsLang=en-gb) on the constant innovation streaming forth from the Voice Technology sector. So for this episode, we've asked Carrie and George from the UK, as well as their American colleague, Leslie, to bring us up to date. All three are new members of our BV Voice Services Team and will be familiar voices for you from now on. *

*The episode is grouped around 4 industries that are leading in Voice Marketing:  Automotive, e-Health, News Media and Voice Commerce. *

*Due to the brevity of our Flash Briefing -- designed to be concise and practical for Business professionals such as yourself -- we complement the main insights shared by Paul and his team in the studio with more detailed links and resources right below.*

*Enjoy this engaging conversation, which contains some surprising information! And** be sure to **scroll down to the links and resources** we've provided below.*

*Listen on all Alexa-enabled devices ([click here to know how](https://blog.bvirtual.com/alexa-how-to-configure-barcelona-virtuals-alexa-european-marketing-flash-briefing?hsLang=en-gb)), [on Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe) or by means of the embedded audio just below.*

---

**FIND IT FAST!** Check out all of **the previous Flash Briefings [in our handy new Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).**

---

 

 

---

**HOW TO LISTEN USING ALEXA:** [It's easy to set up Alexa to hear our Flash Briefing: step-by-step](https://blog.bvirtual.com/alexa-how-to-configure-barcelona-virtuals-european-marketing-flash-briefing?hsLang=en-gb)

---

### **Links Flash Briefing S02 E03 | March 2020**

#### **AUTOMOTIVE**

- **IN-CAR VOICE USE DIFFERS FROM HOMES**  
  [Placing A Phone Call Is the Top Request](https://voicebot.ai/2020/02/24/in-car-voice-assistant-users-show-different-patterns-than-on-smart-speakers-with-making-a-phone-call-the-top-request/)
- 2020 IN-CAR VOICE CONSUMER ADOPTION REPORT  
  [Download the Report Here](https://voicebot.ai/in-car-voice-assistant-consumer-adoption-report-2020/)  
   
- **ALEXA AUTO**
  
  [The Amazon Website about Automotive Integration](https://www.amazon.com/alexa-auto/b?ie=UTF8&node=17599297011)

[![In-car-voice-assistant-use-cases-2020](https://blog.bvirtual.com/hs-fs/hubfs/In-car-voice-assistant-use-cases-2020-title-01.jpg?width=600&name=In-car-voice-assistant-use-cases-2020-title-01.jpg)](https://voicebot.ai/in-car-voice-assistant-consumer-adoption-report-2020/)

#### **E-HEALTH**

- **NATIONAL HEALTH SERVICE REPORT | UK**
  
  ["Preparing the Healthcare Workforce to Deliver the Digital Future"](https://topol.hee.nhs.uk/wp-content/uploads/HEE-Topol-Review-2019.pdf)
- **VOICE INNOVATION IN MEDICINE**  
  ["Voice-Based Applications for e-Health"](https://www.compriseh2020.eu/voice-based-applications-for-e-health/)
- **HEALTHCARE TECHNOLOGY TRENDS**  
  [Voice-enabled: The Next Big Wave in Healthcare’s Digital Transformation Journey](https://www.cio.com/article/3400738/voice-enablement-the-next-big-wave-in-healthcares-digital-transformation-journey.html)

<https://www.huddle.com/blog/breaking-operational-silos/>[![Consumer-interest-in-voice-assistants-for-healthcare-use-cases-by-age](https://blog.bvirtual.com/hs-fs/hubfs/Consumer-interest-in-voice-assistants-for-healthcare-use-cases-by-age-01.png?width=600&name=Consumer-interest-in-voice-assistants-for-healthcare-use-cases-by-age-01.png)](https://voicebot.ai/voice-assistant-consumer-adoption-report-for-healthcare-2019/)

#### **NEWS MEDIA**

- **BBC REINVENTS THE NEWS FOR SMART SPEAKERS**  
  ["The UK’s first interactive voice news service"](https://www.bbc.co.uk/mediacentre/latestnews/2019/interactive-voice-news-service)
- **REUTERS INSTITUTE REPORT**  
  ["The Future of Voice & the Implications for News](https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2018-11/Newman%20-%20Future%20of%20Voice%20FINAL_0.pdf)
  
  ["](https://www.huddle.com/blog/breaking-operational-silos/)

#### **VOICE COMMERCE**

- **INDUSTRY OVERVIEW**  
  ["The Clash of the Voice Commerce Titans"](https://www.pymnts.com/voice-activation/2016/the-clash-of-the-voice-activated-commerce-giants/)
- **WHY V-COMMERCE ISN'T GROWING**  
  ["Privacy Concerns Are Limiting Voice Commerce](https://voicebot.ai/2020/02/27/privacy-concerns-are-limiting-voice-commerce-survey/)
  
  ["](https://www.huddle.com/blog/breaking-operational-silos/)

 

**Our Content Sponsor:**

- Derby Hotels Collection: European Luxury Hotels  
  [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en)  
  mentioned in the Flash Briefing!

**Please remember to sign up via the following link**  
**if you'd like to be notified when we release a new episode:**

[https://hubs.ly/H0fXd5K0](https://hubs.ly/H0fXd5K0)

---

 

| ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=125&name=01_paul.png) | ![Photo: Anna Hernández · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/14_anna.png?width=125&name=14_anna.png) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[ Anna Hernández](https://bvirtual.com/#team).****

  
****You can find this podcast at any time on various platforms:

<https://soundcloud.com/user-492769183>[By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)<https://soundcloud.com/user-492769183>[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa), [here on the](https://soundcloud.com/user-492769183)<https://soundcloud.com/user-492769183>[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),  
<https://soundcloud.com/user-492769183>[on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)<https://soundcloud.com/user-492769183>[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Podbean](http://barcelonavirtual.podbean.com/), [Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en)[or at our](https://soundcloud.com/user-492769183)<https://soundcloud.com/user-492769183>[Soundcloud](https://soundcloud.com/user-492769183)<https://soundcloud.com/user-492769183>[profile page.](https://soundcloud.com/user-492769183)****

Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The Production Team of our European Marketing Alexa Flash Briefing: Pere, Anna and Paul  
 

[![Learn how to Improve Your Results with Intelligent Marketing](https://no-cache.hubspot.com/cta/default/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee)

 

Original post published on 12 March 2020.  
Flash Briefing released on 13 March 2020.

**Updates:**

- Pending

[Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [Voice Marketing](https://blog.bvirtual.com/tag/voice-marketing) [lab](https://blog.bvirtual.com/tag/lab)

<http://www.facebook.com/sharer.php?u=https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-voice-tech-update-s02-e03> <http://twitter.com/share?url=https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-voice-tech-update-s02-e03> <http://www.linkedin.com/cws/share?url=https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-voice-tech-update-s02-e03>

[**Next** 25 YEARS OF INNOVATION | Alexa European Marketing Flash Briefing · S02 E04](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-barcelona-virtual-25-years-of-innovation-s02-e04?hsLang=en-gb)

[**Previous** THE SWEDISH STEVE JOBS | Alexa European Marketing Flash Briefing · S02 E02](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-swedish-innovation-to-save-the-world-s02-e02?hsLang=en-gb)

 No comments

### ABOUT US

[![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com)

[![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com)

## BARCELONA VIRTUAL

[European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/)

Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions

[**Co-Founder of the Affinità Network**](https://www.affinita.net/)

[![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget&sectionId=profile-caption)

- <https://www.facebook.com/barcelonavirtual>
- <https://www.instagram.com/barcelona.virtual/>
- <https://twitter.com/BVirtualTweets>
- <https://www.linkedin.com/company/barcelona-virtual/>
- <https://www.youtube.com/user/BarcelonaVirtual>
- <https://es.pinterest.com/bvirtual/>

### Search within our Blog

### Author

[![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140)

 Blogmaster

Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*.

 Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*.

 Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)**

 To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming)

 And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-)

[View my complete profile](https://www.blogger.com/profile/07157363780874675140)

[![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget&sectionId=sidebar)

### Featured post

## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb)

![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158)

### OUR CONTENT OVER THE YEARS

- [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing)
- [lab (56)](https://blog.bvirtual.com/tag/lab)
- [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce)
- [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing)
- [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty)
- [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence)
- [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle)
- [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing)
- [ROI (10)](https://blog.bvirtual.com/tag/roi)
- [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management)
- [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing)
- [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing)
- [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere)
- [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing)
- [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing)
- [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing)
- [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing)
- [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing)
- [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing)
- [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies)
- [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media)
- [CRM (2)](https://blog.bvirtual.com/tag/crm)
- [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan)
- [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility)
- [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing)
- [PYMEs (1)](https://blog.bvirtual.com/tag/pymes)

See all

- <https://www.facebook.com/barcelonavirtual>
- <https://www.instagram.com/barcelona.virtual/>
- <https://twitter.com/BVirtualTweets>
- <https://www.linkedin.com/company/barcelona-virtual/>
- <https://es.pinterest.com/bvirtual/>
- <https://www.youtube.com/user/BarcelonaVirtual>

 Copyright 2024 Barcelona Virtual. All Rights Reserved.