---
title: Alexa · How to Hear Barcelona Virtual's European Marketing Flash Briefing
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips & Case Studies from Europe.
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# Alexa · How to Hear Barcelona Virtual's European Marketing Flash Briefing

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Sunday, January 20, 2019](https://blog.bvirtual.com/alexa-how-to-configure-barcelona-virtuals-alexa-european-marketing-flash-briefing) [1 Comment](https://blog.bvirtual.com/alexa-how-to-configure-barcelona-virtuals-alexa-european-marketing-flash-briefing?hsLang=en-gb#comments-listing)

![BV Blog Cover Alexa 00](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Blog%20Cover%20Alexa%2000.png?width=600&name=BV%20Blog%20Cover%20Alexa%2000.png)

The Alexa European Marketing Flash Briefing is produced monthly  
by [Barcelona Virtual](https://www.bvirtual.com), an Internet pioneer and co-founding agency of [the international network, Affinità](https://www.affinita.com).

---

**LISTEN TO THE LATEST EPISODE:**  
[POD 57 | Real Help for Stressed Marketers · Pablo Rueda · BV European Marketing Podcast · S06 E03](https://blog.bvirtual.com/pablo-rueda-real-help-for-stressed-marketers-s06-e03?hsLang=en-gb)

---

Fans of [Amazon's Echo devices](https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&node=9818047011) can finally listen to **our new Flash Briefing on European Marketing** simply by asking [their voice assistant, *Alexa*](https://thewirecutter.com/reviews/what-is-alexa-what-is-the-amazon-echo-and-should-you-get-one/), to *"play the European Marketing Flash Briefing". *

Thus far, the [Barcelona Virtual](https://www.bvirtual.com) podcast is LIVE on Alexa in **Spain**, **Germany**, **France**, the **UK**, the **United States, Canada, New Zealand, Australia, Mexico **and **India**.

In all cases, **the content is in English**, although users in non-English speaking countries can request to hear the free broadcast *by speaking to Alexa using their own language.*

**For example, in Spain,** once [the new Skill](https://www.gearbrain.com/what-are-amazon-alexa-skills-2471456002.html) has been **enabled** (see how to do so, below), users can say *"**Alexa, abre mi Flash Briefing"* - or even, *"Alexa, pon mis noticias"* and they'll hear the agency's monthly Flash Briefing begin\*.

That will initiate one of 3 segments, with new editions each month, offering Barcelona Virtual's Alexa listeners **cutting-edge, concise European Marketing content.**

- **INTERVIEWS** feature "Quick Chats"**, ***Interviews with European entrepreneurs*
- **NEWS + TIPS** provide *the latest news on Voice & Smart Data Tips*
- **CASE STUDIES** complete the Briefings with *innovative Case Studies from Europe*

 

---

**DON'T HAVE ALEXA?** [Listen to Barcelona Virtual's European Marketing podcast online](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-directory-episodes-1-to-13?hsLang=en-gb).

---

The inaugural Flash Briefing is especially interesting, because it features [**a fascinating interview with **](https://www.linkedin.com/in/raul-cabrera-4978415/)[**Raúl** ](https://www.linkedin.com/in/raul-cabrera-4978415/)**[Cabrera](https://www.linkedin.com/in/raul-cabrera-4978415/)** [about the importance of **Intelligent Marketing.** ](https://content.bvirtual.com/what-is-intelligent-marketing?hsLang=en-gb)

Raúl is an entrepreneur and a former executive at [**Odeon Cinemas Group, an AMC company**](https://www.odeoncinemasgroup.com/). He’s now Global Head of Ticketing, e-Commerce & Hospitality at **[FC Barcelona ](http://www.fcbarcelona.com/)****[football](http://www.fcbarcelona.com/)****[ club](http://www.fcbarcelona.com/)**.

![BV ALEXA - Raúl Foto 2](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/BV%20ALEXA%20-%20Ra%C3%BAl%20Foto%202.png?width=600&name=BV%20ALEXA%20-%20Ra%C3%BAl%20Foto%202.png)

---

### How to install and listen to the Alexa European Marketing Flash Briefing

It's easy, following these simple steps:

1. **Download the Amazon Alexa mobile app** ([Android](https://play.google.com/store/apps/details?id=com.amazon.dee.app)| [Apple iOS](https://itunes.apple.com/us/app/amazon-alexa/id944011620?mt=8)) and then login, [using your Amazon username and password](https://www.amazon.com/ap/register?_encoding=UTF8&openid.assoc_handle=usflex&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.mode=checkid_setup&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&openid.ns.pape=http%3A%2F%2Fspecs.openid.net%2Fextensions%2Fpape%2F1.0&openid.pape.max_auth_age=0&openid.return_to=https%3A%2F%2Fwww.amazon.com%2Fgp%2Fyourstore%2Fhome%3Fie%3DUTF8%26ref_%3Dnav_custrec_newcust).
2. **In order to use voice commands** with Alexa for the [Barcelona Virtual Flash Briefing](https://content.bvirtual.com/european-intelligent-marketing-brief-on-alexa?hsLang=en-gb),** you must first find and enable (activate) it.** Open the mobile app and **choose Skills & Games **from the menu in the upper left corner:
   
   ![Screenshot: Choose Skills & Games from the main menu of the Alexa mobile app.](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/1A-IMG_6676.jpg?width=300&name=1A-IMG_6676.jpg)
   
   ---
3. Once there, choose the submenu **Business & Finance** from the section **Categories**:
   
   ![Screenshot: Find the Barcelona Virtual Skill in the Business & Finance category.](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/1B-IMG_6677.jpg?width=300&name=1B-IMG_6677.jpg)
   
   ---
4. **The fastest way to find and select the Skill** is to go to **Search** and use the keywords **"european marketing"**, as seen below. You may also search by typing **"barcelona virtual":**
   
   ![Screenshot: Find the Skill for your Alexa Flash Briefing](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/1C-IMG_6678.jpg?width=300&name=1C-IMG_6678.jpg)
   
   ---
5.  From there, **choose our Flash Briefing and activate it** by clicking on the button **Enable to Use**:
   
   ![Screenshot: Enable your Alexa Flash Briefing](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/03-IMG_6679.jpg?width=300&name=03-IMG_6679.jpg)
   
   ---
6. To **add other Skills** to your Alexa Flash Briefing, go to ******Manage Flash Briefings:
   
   ![Screenshot: Manage Flash Briefings](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/05-IMG_6683.jpg?width=300&name=05-IMG_6683.jpg)******
   
   ---
7. ****By clicking on the Edit button,** you can easily **change the order** (to hear the Barcelona Virtual podcast first, for example), or to **add or remove Skills:**
   
   **![Screenshot: Edit the Skills included in your Alexa Flash Briefing](https://blog.bvirtual.com/hs-fs/hubfs/BV%20SOCIAL/PHOTOS/06-IMG_6682.png?width=300&name=06-IMG_6682.png)****
   
   ---
8. **Finally, ask Alexa to play the latest European Marketing Flash Briefing!**

 

| ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=150&name=01_paul.png) | ![Photo: Anna Hernández · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/14_anna.png?width=150&name=14_anna.png) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>**[hosted by Paul Fleming, ](https://bvirtual.com/#team)**[together with](https://bvirtual.com/#team)**[ Anna Hernández](https://bvirtual.com/#team).**

  
**You can find this podcast at any time on various platforms:**

<https://soundcloud.com/user-492769183>[By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)**<https://soundcloud.com/user-492769183>[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),** [here on the](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**  
<https://soundcloud.com/user-492769183>[on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)**<https://soundcloud.com/user-492769183>[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Podbean](http://barcelonavirtual.podbean.com/), [Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en)**[or at our](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[Soundcloud](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[profile page.](https://soundcloud.com/user-492769183)

Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you

 

---

THANK YOU FOR VISITING OUR SOURCES

- *[VoiceFirst Weekly](https://voicefirstweekly.com/)*
- *[TrendOne ](https://www.trendone.com/en.html)*
- *[FC Barcelona](https://www.fcbarcelona.com/en/)*

---

  

Originally published on this blog on 20 January 2019.  
**Updates**:

- 25 January 2019
- 28 January 2019 (video)
- 21 May 2019
- 20 June 2019
- 05 September 2019
- 31 October 2019
- 16 January 2020
- 21 February 2020
- 17 April 2020
- 08 July 2020
- 16 October 2020
- 23 December 2021

\* For the time being, due to the Pan-European focus, the Flash Briefing will be offered initially only in English. We are currently pending Amazon approval for access to the Skill in **Italy.**. See above for the list of countries where our European Flash Briefing is available using Alexa.

**[All episodes will always be available here on the Barcelona Virtual Blog](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-live-today?hsLang=en-gb)** for our friends who **wish to hear the podcast separately from Alexa**, as well as others who wish to **hear a given Flash Briefing interview or topic again. ** 

 

[Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence) [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [Voice Marketing](https://blog.bvirtual.com/tag/voice-marketing) [Case Studies](https://blog.bvirtual.com/tag/case-studies)

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[**Next** Listen To The Debut Episodes! · Alexa European Marketing Flash Briefing · S01 E01-E03](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-live-today-s01.e01-e03?hsLang=en-gb)

[**Previous** "Wally & the WOMs": CRM & Customer Lifetime Value](https://blog.bvirtual.com/2013/04/17/wally-the-womscrm-and-customer-lifetime-value?hsLang=en-gb)

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