--- title: LAB | ALEXA & AMBIENT · BV European Marketing Podcast · S03 E06 description: "Paul is joined in the studio by the Voice Services Team.\nGeorge extolls the benefits of Ambient Computing and Henry reveals\nnew Voice Commerce capabilities" image: https://blog.bvirtual.com/hubfs/S03%20E06%20-%20Alexa%20and%20Ambient.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # LAB | ALEXA & AMBIENT · BV European Marketing Podcast · S03 E06 [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Wednesday, July 28, 2021](https://blog.bvirtual.com/bv-european-marketing-podcast-alexa-live-2021-highlights-ambient-computing-s03-e06) [0 Comments](https://blog.bvirtual.com/bv-european-marketing-podcast-alexa-live-2021-highlights-ambient-computing-s03-e06?hsLang=en-gb#comments-listing) ![S03 E06](https://blog.bvirtual.com/hs-fs/hubfs/S03%20E06.jpg?width=700&name=S03%20E06.jpg)In this 32st edition, we explore Alexa's focus on Ambient Computing & highlights of Alexa Live 2021 With Alba on summer vacation, Paul is joined in the studio by the entire Voice Services Team of our[BV Innovation Lab](https://content.bvirtual.com/lab?hsLang=en-gb). Whilst George extolls the benefits of Ambient Computing and Henry reveals new Voice Commerce capabilities, not everyone is convinced. *Leslie continues to be [affected by #FOA](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s03-e01-foa-fear-of-alexa?hsLang=en-gb) and clearly does not find it funny when Carrie suggests she track her boyfriend – using Alexa!* **Listen right here, and scroll** **down to consult additional resources  in this episode's Programme Notes.** --- *"Ambient Computing includes Voice, but it takes us even further: Into an immersive experience that is also visual, and where we may interact via gestures and even motion. Sensors will help Alexa to provide us with useful, contextual solutions."* ---   [AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S03 E06 - Alexa and Ambient - Barcelona Virtual European Marketing Podcast](https://soundcloud.com/user-492769183/s03-e06-alexa-and-ambient-barcelona-virtual-european-marketing-podcast) --- # **Programme Notes and Links BV Podcast S03 E06 | June-July 2021** ## **.** **AMBIENT BASICS** - **FIRST THINGS FIRST** [What Is Ambient Computing?](https://www.digitaltrends.com/computing/what-is-ambient-computing/) - **THE AMAZON VISION** [Building a World of Ambient Computing Together](https://developer.amazon.com/en-US/blogs/alexa/alexa-skills-kit/2021/07/building-a-world-of-ambient-computing-together) - **ALEXA LIVE 2021** [Amazon Unleashes Over 50 New & Improved Alexa Developer Tools](https://voicebot.ai/2021/07/22/amazon-unleashes-over-50-new-and-improved-alexa-developer-tools-at-alexa-live/)   The Alexa Live Keynote video gives a rich overview  of the more than 50 innovations presented in Seattle on 21 July 2021   Send to Phone: This engaging example from McDonald's UK shows seamless interaction between Alexa and "Mc Apps" ;-)   A major announcement at Alexa Live 2021: the possibility to purchase products directly from within a Skill  ## **REAL LIFE EXAMPLES** - **ALEXA, FIND MY ...** [Set up Amazon Alexa, Google Assistant or Siri to find with TILE](https://es.tile.com/en/how-it-works) - **GROCERY SHOPPING** [VIDEO · Ambient Experiences with Alexa & Whole Foods: Live Demo](https://youtu.be/FpR5y_WZ20Y) - **AUTOMOBILES** [VIDEO · Alexa goes to lunch in Italy with Lamborghini](https://youtu.be/P48eHD1BNTU) --- **RELATED ** [Alexa Live Wrap-Up 2020 · BV European Marketing Podcast · S02 E09](https://blog.bvirtual.com/alexa-live-2020-alexa-european-marketing-flash-briefing-s02-e09?hsLang=en-gb) --- ### **BONUS RESOURCES** - **PODCAST** [Hear from the people who research, build, and create Voice experiences on Alexa](https://podcasts.apple.com/us/podcast/alexa-friends/id1556057480) - **TRENDS** [Over 100 Voice AI Predictions for 2021 from 50 Industry Leaders](https://voicebot.ai/2021/01/01/over-100-voice-ai-predictions-for-2021-from-50-industry-leaders/) --- **FIND IT FAST! ** Fresh Ideas & Tips to help you, **[in our handy Podcast Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).** --- ### **Podcast Transcript** - **DOWNLOAD PDF** [Transcript: BV European Marketing Flash Briefing S03 E06 (Coming Soon)](https://drive.google.com/file/d/1_RKQCWNgxVxD6D28G9jQnSxngXW9byVv/view?usp=sharing) **Our Content Sponsor:** - DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en) mentioned in the Flash Briefing! ### **Get Updates:** - **SIGN UP** Click below to sign up **if you'd like to be notified** when we release a new episode: [content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb) ---   | ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=125&name=01_paul.png) | ![Alba Circle](https://blog.bvirtual.com/hs-fs/hubfs/Alba%20Circle.jpg?width=133&name=Alba%20Circle.jpg) | | --- | --- | We hope you enjoy the monthy broadcasts,****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[Alba Güell](https://bvirtual.com/#team).**** We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)! ****You can find this podcast at any time on various platforms:**** [By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)****[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),**** [here on the](https://soundcloud.com/user-492769183)****[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**** [on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)****[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Podbean](http://barcelonavirtual.podbean.com/), [bCast](https://podcasts.bcast.fm/barcelona-virtual-european-marketing-podcast), [Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en),**** or at our ****[Soundcloud](https://soundcloud.com/user-492769183)****[profile page.](https://soundcloud.com/user-492769183) Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe. **Your own project just might be featured in one of our future Flash Briefings!** We look forward to hearing from you. [![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com) The original Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul   [![Learn how to Improve Your Results with Intelligent Marketing](https://no-cache.hubspot.com/cta/default/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee)   **Full Disclosure and Transparency:** \* The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited. This post was originally published on 28 July 2021 Podcast release: 27 July 2021 on Alexa devices, here on this blog & popular podcast platforms. Cover Photo: [George Desipris](https://www.pexels.com/@george-desipris?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels) **Updates:** - 29 July 2021 [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab) [**Next** SAVING EUROPEAN INNOVATION · BV European Marketing Podcast · S03 E07](https://blog.bvirtual.com/saving-european-innovation-bv-european-marketing-podcast-s03-e07?hsLang=en-gb) [**Previous** LAB | EXPERT VIEWPOINTS | Cristina Elson  Understanding The New Retail](https://blog.bvirtual.com/the-new-retail-a-chat-with-cristina-elson?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/) Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions [**Co-Founder of the Affinità Network**](https://www.affinita.net/) [![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget§ionId=profile-caption) - - - - - - ### Search within our Blog ### Author [![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140) Blogmaster Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*. Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*. Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. All Rights Reserved.