---
title: PODCAST 40 | Design Innovation · Focus Denmark · S04 E05
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
image: https://blog.bvirtual.com/hubfs/S04%20E05%20%C2%B7%20Design%20Innovation.%20Focus%20Denmark.jpg
---

- [Agency Web](https://bvirtual.com/)
- [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries)
- [Contact Us](mailto:yourbrandhere@bvirtual.com)

- <https://www.facebook.com/barcelonavirtual>
- <https://www.instagram.com/barcelona.virtual/>
- <https://twitter.com/BVirtualTweets>
- <https://www.linkedin.com/company/barcelona-virtual/>
- <https://es.pinterest.com/bvirtual/>
- <https://www.youtube.com/user/BarcelonaVirtual>

Start typing and press Enter to search

[![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com)

- [HOME](https://blog.bvirtual.com)
- [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#)
- [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#)
- [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#)
- [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#)

# PODCAST 40 | Design Innovation · Focus Denmark · S04 E05

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Friday, July 01, 2022](https://blog.bvirtual.com/design-innovation-focus-denmark-bv-european-marketing-podcast-s04-e05) [0 Comments](https://blog.bvirtual.com/design-innovation-focus-denmark-bv-european-marketing-podcast-s04-e05?hsLang=en-gb#comments-listing)

![S04 E03-1](https://blog.bvirtual.com/hs-fs/hubfs/S04%20E03-1.jpg?width=700&name=S04%20E03-1.jpg)  
\_Our team explores excellence and innovation in Design, with a special focus on Denmark.

  
*In our 40th Episode,  
we explore Design Innovation and how the practice  
of "Design Thinking" is impacting the work  
of 21st-Century designers, especially in Europe.

We then turn our attention to a true European  
success story of Design Innovation:  
The Kingdom of Denmark.

Just what is the "Danish DNA" and why is Design  
from this tiny country so influential?*

---

*Danish Design is characterised by  
Simplicity, Functionality & Elegance.*

---

**Listen right here, and scroll down to consult  
additional resources   
in this episode's Programme Notes****.**

  

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S04 E05 - Design Innovation. Focus: Denmark - BV European Marketing Podcast](https://soundcloud.com/user-492769183/s04-e05-design-innovation-focus-denmark-bv-european-marketing-podcast)

  

**Programme Notes and Links  
BV Podcast S04 E05 | May 2022**

## **THE BASICS**

- **EUROPEAN BUSINESS REVIEW**  
  [What is Design Thinking? New Perspectives on Innovation](https://www.europeanbusinessreview.com/what-is-design-thinking-new-perspectives-on-innovation/)
  
  ![Design Thinking Chart](https://blog.bvirtual.com/hs-fs/hubfs/Design%20Thinking%20Chart.png?width=600&name=Design%20Thinking%20Chart.png)
  
  ![Design Thinking Chart - circles](https://blog.bvirtual.com/hs-fs/hubfs/Design%20Thinking%20Chart%20-%20circles.png?width=600&name=Design%20Thinking%20Chart%20-%20circles.png)
- **THE DANISH DNA**  
  [The Danish Approach to Design and Innovation](https://denmark.dk/innovation-and-design)
- SOCIETAL TRUST  
  [Trust: A Cornerstore of Danish Culture](https://denmark.dk/people-and-culture/trust)
- DANISH DESIGN MUSEUM  
  [Exhibits and Activities](https://designmuseum.dk/en/)

---

SEE ALSO  
**[Saving European Innovation · September, 2021](https://blog.bvirtual.com/saving-european-innovation-bv-european-marketing-podcast-s03-e07?hsLang=en-gb)** 

---

## **RELATED RESOURCES**

- **RESOURCES**  
  [Design Thinkers Academy](https://www.designthinkersacademy.com/): [Amsterdam](https://www.designthinkersacademy.com/)/ [Eastern Europe](https://www.designthinkersacademy.com/eastern-europe/) / [London](https://www.designthinkersacademy.co.uk/)
- PODCAST[Danish Design Podcast](https://designmuseum.dk/en/podcast/)
- **THE ROI OF DESIGN**
  
  ![Chart - The Value of Design - 2005-2015](https://blog.bvirtual.com/hs-fs/hubfs/Chart%20-%20The%20Value%20of%20Design%20-%202005-2015.png?width=664&name=Chart%20-%20The%20Value%20of%20Design%20-%202005-2015.png)

 

[![Denmark is a gloabl Design and Innovation giant.](https://blog.bvirtual.com/hs-fs/hubfs/Denmark%20is%20a%20gloabl%20Design%20and%20Innovation%20giant..gif?width=600&name=Denmark%20is%20a%20gloabl%20Design%20and%20Innovation%20giant..gif)](https://denmark.dk/innovation-and-design/architecture)Danish contemporary architecture prioritises natural light, sustainable energy systems,  
and a comfortable environment for people using the building.

**BONUS RESOURCES**

- FOSTERING INNOVATION  
  [Design Thinking as a Strategy for Innovation](https://www.creativityatwork.com/design-thinking-strategy-for-innovation/)
- DESIGN & THE BOTTOM LINE  
  [Design Management Institute: The Value of Design](https://www.dmi.org/page/DesignValue)

---

### **Podcast Transcript**

- **DOWNLOAD PDF**  
  Pending: TRANSCRIPT - Design Innovation. Denmark - BV European Marketing Podcast S04 E05
- **FIND IT FAST!**   
  [Fresh Ideas & Tips to help you,](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-4?hsLang=en-gb)[in our handy Podcast Directory](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-4?hsLang=en-gb).

****Our Content Sponsor and Friends****

- DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS  
  [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en)  
  mentioned in the Flash Briefing!
- **EVENTS IN BARCELONA**  
  [iYi Events](https://iyi.events/) · [Your Ideal Meeting Venue](https://content.bvirtual.com/marketing-and-corporate-events-barcelona?hsLang=en-gb)

### **Get Updates:**

- **SIGN UP**  
  Click below to sign up **if you'd like to be notified** when we release a new episode:[content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb)

---

  

| [![Paul Fleming, Host of the Barcelona Virtual European Marketing Podcast](https://blog.bvirtual.com/hs-fs/hubfs/IG%20Paul%20Seniors-1.jpg?width=150&name=IG%20Paul%20Seniors-1.jpg)](https://bvirtual.com/#team) | [![Alejandro Molina, Co-Host of the Barcelona Virtual European Marketing Podcast](https://blog.bvirtual.com/hs-fs/hubfs/IG%20Alejandro.jpg?width=150&name=IG%20Alejandro.jpg)](https://bvirtual.com/#team) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>**[hosted by Paul Fleming, ](https://bvirtual.com/#team)**[together with](https://bvirtual.com/#team)**[Alejandro Molina](https://bvirtual.com/#team).**  
We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)!

**You can find this podcast at any time on various platforms:**

<https://soundcloud.com/user-492769183>[By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)**<https://soundcloud.com/user-492769183>[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),** [here on the](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**  
<https://soundcloud.com/user-492769183>[on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)**<https://soundcloud.com/user-492769183>[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5iY2FzdC5mbS9iYXJjZWxvbmEtdmlydHVhbC1ldXJvcGVhbi1tYXJrZXRpbmctcG9kY2FzdA==), [YouTube](https://youtu.be/2gkSe-cVgOI), [Podbean](http://barcelonavirtual.podbean.com/), [bCast](https://podcasts.bcast.fm/barcelona-virtual-european-marketing-podcast),  
[Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en),** or at our **<https://soundcloud.com/user-492769183>[Soundcloud](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[profile page.](https://soundcloud.com/user-492769183)

Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

 

[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul  
 

**Full Disclosure and Transparency**

The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

This post was originally published on 01 July 2022  
Podcast release: 30 June 2022 on Alexa devices, here on this blog & popular podcast platforms.

Cover photo: Pexels

**Updates**

- pending

[Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab)

<http://www.facebook.com/sharer.php?u=https://blog.bvirtual.com/design-innovation-focus-denmark-bv-european-marketing-podcast-s04-e05> <http://twitter.com/share?url=https://blog.bvirtual.com/design-innovation-focus-denmark-bv-european-marketing-podcast-s04-e05> <http://www.linkedin.com/cws/share?url=https://blog.bvirtual.com/design-innovation-focus-denmark-bv-european-marketing-podcast-s04-e05>

[**Next** PODCAST 41 | Neuromarketing with Rachel & Pablo · S04 E06 \[STUDIO LIVE SESSION\]](https://blog.bvirtual.com/studio-live-session-bv-european-marketing-podcast-s04-e06?hsLang=en-gb)

[**Previous** PODCAST 39 | Innovation in Food · Luis Román, A European Willy Wonka · S04 E04](https://blog.bvirtual.com/a-european-willy-wonka-bv-european-marketing-podcast-s04-e04?hsLang=en-gb)

 No comments

### ABOUT US

[![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com)

[![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com)

## BARCELONA VIRTUAL

[European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/)

Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions

[**Co-Founder of the Affinità Network**](https://www.affinita.net/)

[![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget&sectionId=profile-caption)

- <https://www.facebook.com/barcelonavirtual>
- <https://www.instagram.com/barcelona.virtual/>
- <https://twitter.com/BVirtualTweets>
- <https://www.linkedin.com/company/barcelona-virtual/>
- <https://www.youtube.com/user/BarcelonaVirtual>
- <https://es.pinterest.com/bvirtual/>

### Search within our Blog

### Author

[![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140)

 Blogmaster

Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*.

 Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*.

 Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)**

 To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming)

 And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-)

[View my complete profile](https://www.blogger.com/profile/07157363780874675140)

[![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget&sectionId=sidebar)

### Featured post

## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb)

![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158)

### OUR CONTENT OVER THE YEARS

- [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing)
- [lab (56)](https://blog.bvirtual.com/tag/lab)
- [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce)
- [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing)
- [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty)
- [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence)
- [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle)
- [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing)
- [ROI (10)](https://blog.bvirtual.com/tag/roi)
- [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management)
- [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing)
- [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing)
- [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere)
- [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing)
- [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing)
- [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing)
- [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing)
- [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing)
- [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing)
- [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies)
- [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media)
- [CRM (2)](https://blog.bvirtual.com/tag/crm)
- [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan)
- [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility)
- [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing)
- [PYMEs (1)](https://blog.bvirtual.com/tag/pymes)

See all

- <https://www.facebook.com/barcelonavirtual>
- <https://www.instagram.com/barcelona.virtual/>
- <https://twitter.com/BVirtualTweets>
- <https://www.linkedin.com/company/barcelona-virtual/>
- <https://es.pinterest.com/bvirtual/>
- <https://www.youtube.com/user/BarcelonaVirtual>

 Copyright 2024 Barcelona Virtual. All Rights Reserved.