In our 47th Episode, we begin Season 5 with an engaging chat with @neurorachel
Transcripción del podcast en castellano
Raquel Fructos, also known as @neurorachel on Instagram,
is a successful entrepreneur, European Thought Leader
and Senior Specialist at the BV Innovation Lab.
Always a favourite of our worldwide audience,
we’ve invited her back to give us an update on Neuromarketing.
Along with some cool new tools that can improve campaigns.
Companies around the world
are changing the rules about how they study
& understand consumer behavior.
And thanks to AI,
it's much easier, cheaper & more effective.
– Raquel Fructos –
Listen to the podcast right here.
And just scroll down for
additional resources in this episode's
Programme Notes.
THE BASICS
- OUR EXPERTS
Raquel Fructos · Senior Specialist, Neuromarketing · BV Innovation Lab - NEW TOOLS
💡 Neurons (Denmark) – Predicting Human Behaviour
💡 Feeder – Facial Recognition & Emotional Analytics
Danish start-up Neurons offers Predict AI, which they call "AI-driven Attention Analysis"
- e-BOOK
The Erosion of Digital Trust - LEARN FROM BEST CASES
15 Powerful Examples of Neuromarketing - PSYCHOLOGY TODAY
The Myth of the Rational Consumer
SEE ALSO
BV European Marketing Podcast S02 E11 · Why You Need Neuromarketing
MORE IDEAS AND RESOURCES
Facial Coding and Eye Tracking: see how it's done
- HOMER AND THE 6 STIMULI
Visual, Personal, Memory, Tangible, Contrast and Emotion.
BONUS RESOURCES
Feeder: A Quick Overview
SEE ALSO
BV European Marketing Podcast S04 E06 · Studio Live Session: Neuromarketing
Podcast Transcript
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We hope you enjoy the monthy podcasts, hosted by Paul Fleming,
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We look forward to hearing from you.
The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
The members of BV Story Studio's Voice Team — Carrie, George, Leslie and Henry — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
Caleb is our new intern. His southern US accent originated at Revoicer.
This post was originally published on 17 February 2023
Podcast release: 16 February 2023 on Alexa devices, here on this blog & popular podcast platforms.
Updates
- 20 May 2023
