PODCAST 47 | Euro Innovators · Raquel Fructos, Easy Neuromarketing · S05 E01


In our 47th Episode, we begin Season 5 with an engaging chat with @neurorachel

Transcripción del podcast en castellano


Raquel Fructos, also known as @neurorachel on Instagram,
is a successful entrepreneur, European Thought Leader
and Senior Specialist at the BV Innovation Lab.

Always a favourite of our worldwide audience,
we’ve invited her back to give us an update on Neuromarketing.
Along with some cool new tools that can improve campaigns.

 


Companies around the world
are changing the rules about how they study
& understand consumer behavior.

And thanks to AI,
it's much easier, cheaper & more effective.

– Raquel Fructos – 



Listen to the podcast right here.
And just scroll down for
additional resources in this episode's
Programme Notes
.

 
 
Programme Notes and Links
BV Podcast S05 E01 | POD 47

THE BASICS

 

Danish start-up Neurons offers Predict AI, which they call "AI-driven Attention Analysis"


SEE ALSO
BV European Marketing Podcast S02 E11 · Why You Need Neuromarketing


 

 

MORE IDEAS AND RESOURCES

Facial Coding and Eye Tracking: see how it's done

  • HOMER AND THE 6 STIMULI
Rachel Subheader - def-2

Visual, Personal, Memory, Tangible, Contrast and Emotion.


BONUS RESOURCES

Feeder: A Quick Overview


SEE ALSO
BV European Marketing Podcast S04 E06 · Studio Live Session: Neuromarketing 


 

Get to know the BV Innovation Lab in less than 30 seconds.
see video on youtube · lab.bvirtual.com


Podcast Transcript

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Paul Fleming, Host of the Barcelona Virtual European Marketing Podcast IG-Oct-10-2022-04-33-50-02-PM

We hope you enjoy the monthy podcasts, hosted by Paul Fleming,
together with the Voice Team of the BV Story Studio.
We look forward to your feedback, at podcast@bvirtual.com!

You can find this podcast at any time on various platforms:


Please, don't forget to include your comments 
with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.

Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.

The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com

The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
 

Full Disclosure and Transparency

The members of BV Story Studio's Voice Team Carrie, George, Leslie and Henry are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

Caleb is our new intern. His southern US accent originated at Revoicer.

This post was originally published on 17 February 2023

Podcast release: 16 February 2023 on Alexa devices, here on this blog & popular podcast platforms.

Updates

  • 20 May 2023

 

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