---
title: PODCAST 45 | European Innovation in Generative AI · S04 E10
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
image: https://blog.bvirtual.com/hubfs/S04%20E10%20%C2%B7%20European%20Innovation%20In%20Generative%20AI.jpg
---

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# PODCAST 45 | European Innovation in Generative AI · S04 E10

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Thursday, December 22, 2022](https://blog.bvirtual.com/european-innovation-in-generative-ai-bv-european-marketing-podcast-s04-e10) [0 Comments](https://blog.bvirtual.com/european-innovation-in-generative-ai-bv-european-marketing-podcast-s04-e10?hsLang=en-gb#comments-listing)

![S04 E10 · European Innovation In Generative AI_YT](https://blog.bvirtual.com/hs-fs/hubfs/S04%20E10%20%C2%B7%20European%20Innovation%20In%20Generative%20AI_YT.jpg?width=700&height=393&name=S04%20E10%20%C2%B7%20European%20Innovation%20In%20Generative%20AI_YT.jpg)  
In Episode 45, we explore Generative AI innovations from Europe to help you in 2023.

We look at amazing solutions from  
Europe that can also help your  
Bottom Line, in uncertain times.

George explains the impact of Generative AI,  
whilst Carrie shares the human side  
of Fashion and x-Commerce.

Henry wraps it all up with forecasts  
from a German futurologist about 2023,  
including the unnerving speed of  
Genetic Editing.

**To listen right here,  
just scroll** **down to the embedded  
audio. Or ask Alexa herself to play this  
latest edition of our Flash Briefing.**

---

*AI Text-to-Image tools allow us  
to create photos, illustrations and  
even videos, with a few keystrokes.*

*Reducing production time,  
slashing costs & creating valuable  
copyright-free assets**.*

---

 

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S04 E10 - Excel in 2023 with European Innovation - BV European Marketing Podcast](https://soundcloud.com/user-492769183/s04-e10-excel-in-2023-with-european-innovation-bv-european-marketing-podcast)

 

**Programme Notes and Links  
BV Podcast S04 E10 | NOV 22**

 

**PREPARING FOR 2023**

- **BERNARD MARR**  
  > [The 7 Biggest Business Challenges in 2023](https://bernardmarr.com/the-7-biggest-business-challenges-every-company-is-facing-in-2023/)  
  > [2023 Tech Trends You Must Be Ready For](https://bernardmarr.com/the-top-10-tech-trends-in-2023-everyone-must-be-ready-for/)   
  > [Handling Change at Work: 12 Practical Ideas](https://bernardmarr.com/12-practical-steps-to-handle-change-at-work/)
  
  **THOUGHT BYTES**  
  💡 [Forget the Metaverse: Focus on Gaming](https://www.warc.com/content/feed/forget-the-metaverse-focus-on-gaming/en-gb/7567)  
  **💡 [Tough Times Call for Left-Brain Marketing](https://www.warc.com/newsandopinion/opinion/tough-times-call-for-more-left-brain-marketing/en-gb/5993)  
  💡** [The Ultimate 2023 Guide to B2B Marketing](https://blog.hubspot.com/marketing/b2b-marketing)

![2023 B2B Buyer](https://blog.bvirtual.com/hs-fs/hubfs/2023%20B2B%20Buyer.png?width=600&height=701&name=2023%20B2B%20Buyer.png)

Data from North America and the UK

---

  
**GENERATIVE AI**

- **TRENDS AND TOOLS**  
  > [Everyone's An Artist with Generative AI](https://wavemakerglobal.com/uk/growth-trends-2023-everyones-an-artist-with-generative-ai/)  
  > [Dalle-2](https://openai.com/dall-e-2/) · [Stable Diffusion](https://stablediffusionweb.com/)   
  > AI Video: [Synthesia Studio](https://www.synthesia.io/) · [Case Study](https://www.synthesia.io/case-studies/teleperformance)  
  > AI Video: [Soul Machines](https://www.soulmachines.com/)
  
  | ![Photo_gifts_wrapped_in_gold_paper_on_a_table_with_gingerbread_men_cookies_1 (1)](https://blog.bvirtual.com/hs-fs/hubfs/Photo_gifts_wrapped_in_gold_paper_on_a_table_with_gingerbread_men_cookies_1%20(1).png?width=250&height=250&name=Photo_gifts_wrapped_in_gold_paper_on_a_table_with_gingerbread_men_cookies_1%20(1).png) | ![Photo_gingerbread_house_on_a_table_with_hot_cocao_and_presents_wrapped_in_gold_paper_1](https://blog.bvirtual.com/hs-fs/hubfs/Photo_gingerbread_house_on_a_table_with_hot_cocao_and_presents_wrapped_in_gold_paper_1.png?width=250&height=250&name=Photo_gingerbread_house_on_a_table_with_hot_cocao_and_presents_wrapped_in_gold_paper_1.png) | ![Photo_gifts_wrapped_in_gold_paper_on_a_table_with_gingerbread_men_cookies_4](https://blog.bvirtual.com/hs-fs/hubfs/Photo_gifts_wrapped_in_gold_paper_on_a_table_with_gingerbread_men_cookies_4.png?width=250&height=250&name=Photo_gifts_wrapped_in_gold_paper_on_a_table_with_gingerbread_men_cookies_4.png) |
  | --- | --- | --- |
  
  
  
  Photos created by AI Text to Image tools in the BV Innovation Lab using variations of the prompt  
  *"gifts wrapped in gold paper on a table with gingerbread house / men cookies"*

The final multilingual video below was created in under an hour, using Synthesia Studio.

 

[![Synthesia Video Stats](https://blog.bvirtual.com/hs-fs/hubfs/Synthesia%20Video%20Stats.png?width=650&height=284&name=Synthesia%20Video%20Stats.png)](https://www.synthesia.io/)Source: Synthesia

---

  
*Do pioneers such as Swedish  
start-up Asket spell the end for  
Fast Fashion, as well as the disdainful  
moniker,“Fashion Victims?*

---

  
**CONSCIOUS CUSTOMERS**

- **TRANSPARENT TECH**  
  > [Sweden: Asket](https://www.asket.com/gb/)  
  > [Asket: Full Transparency](https://www.asket.com/gb/campaigns/merino-unraveling-the-thread)  
  > <https://www.synthesia.io/>[United Kingdom: Pennies](https://pennies.org.uk/)  
  > [Stitch Fix](https://www.stitchfix.com/)

---

RELATED: FROM PREVIOUS EPISODES  
[The Reality Revolution · S03 E04](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s03-e04-the-reality-revolution?hsLang=en-gb)

---

 

### **BONUS RESOURCES**

- ROBOTS + AI IN DISTRIBUTION & RETAIL  
  [>](https://www.getfeeder.com/)[United Kingdom: Ocado Automated Centre](https://www.ocadogroup.com/)  
  > [The Ocado Smart Platform](https://www.ocadogroup.com/our-solutions/what-is-osp/) 

 

---

**BV PODCAST DIRECTORY  
[Links and Resources from Over 45 Episodes](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-4?hsLang=en-gb)**

---

### **Podcast Transcript**

- - **DOWNLOAD PDF**  
      TRANSCRIPT S04 E10 · Excel in 2023 with European Innovation \[Pending\]

****Our Content Sponsor****

- - BV Innovation Lab  
      [We Bring You the Future, Today](https://content.bvirtual.com/lab-new?hsLang=en-gb)

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---

 

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| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>**[hosted by Paul Fleming, ](https://bvirtual.com/#team)**[together with](https://bvirtual.com/#team)**[Alejandro Molina](https://bvirtual.com/#team).**  
We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)!

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Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul  
 

**Full Disclosure and Transparency**

The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

This post was originally published on 09 December 2022.  
Podcast release: 08 December 2022 on Alexa devices, here on this blog & popular podcast platforms.

**Updates**

- 12 December 2022
- 13 March 2023

[Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab)

<http://www.facebook.com/sharer.php?u=https://blog.bvirtual.com/european-innovation-in-generative-ai-bv-european-marketing-podcast-s04-e10> <http://twitter.com/share?url=https://blog.bvirtual.com/european-innovation-in-generative-ai-bv-european-marketing-podcast-s04-e10> <http://www.linkedin.com/cws/share?url=https://blog.bvirtual.com/european-innovation-in-generative-ai-bv-european-marketing-podcast-s04-e10>

[**Next** PODCAST 46 | A Vision of Christmas Past, challenges in 2023 · S04 E11](https://blog.bvirtual.com/a-vision-of-christmas-past-bv-european-marketing-podcast-s04-e11?hsLang=en-gb)

[**Previous** PODCAST 44 | Human Innovation, Your Secret Weapon · BV Innovation Lab · S04 E09](https://blog.bvirtual.com/lab-human-innovation-your-secret-weapon-bv-european-marketing-podcast-s04-e09?hsLang=en-gb)

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