--- title: PODCAST 56 | Flying High at Mobile World Congress 2024 · S06 E02 description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe. image: https://blog.bvirtual.com/hubfs/S06%20E02%20%20Flying%20High%20at%20%23MWC24-1.png --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # PODCAST 56 | Flying High at Mobile World Congress 2024 · S06 E02 [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Wednesday, March 20, 2024](https://blog.bvirtual.com/flying-high-at-mobile-world-congress-barcelona-2024-bv-european-marketing-podcast-s06-e02) [0 Comments](https://blog.bvirtual.com/flying-high-at-mobile-world-congress-barcelona-2024-bv-european-marketing-podcast-s06-e02?hsLang=en-gb#comments-listing) \_An exuberant George reports back from #MWC24 in Barcelona. Click on the notepad icon, lower right, for captions. | *IMPORTANT NOTE* After 30 years of Innovation (1995–2025), as an Internet pioneer and Spain’s first Digital Marketing agency, we  closed our doors in March 2025. For this reason, we regret any cases of broken links you might find in the Programme Notes. Links to the video and audio versions of the podcast are kept updated to provide you with the rich resources of this archive of the 6 seasons of the BV European Marketing Podcast. | | --- | *Say hello to the Future!* *For our 56th episode, we’ve prepared a very special episode, in which we’ll be flying quite high. So, fasten your seat belts for this one! It’s going to be quite a ride!* **You can listen to the podcast right below.** **And just scroll down for additional resources in this episode's Programme Notes****.**  --- *101,000 attendees. 1,100 speakers. 25 Country Pavilions with 205 nations and territories represented.* *Barcelona's MWC simply exploded with News and Innovation!* --- ## **AUDIO VERSION** [![IMG56](https://blog.bvirtual.com/hs-fs/hubfs/IMG56.jpg?width=500&height=500&name=IMG56.jpg)](https://drive.google.com/file/d/1FbDVGB37CjN5Gw1qzHxslpU5U62XdsDM/view?usp=sharing) ## [Click here to listen to the audio version.](https://drive.google.com/file/d/1FbDVGB37CjN5Gw1qzHxslpU5U62XdsDM/view?usp=sharing) ---   **Programme Notes and Links BV Podcast S06 E02 | POD 56**   ## **MOBILE WORLD CONGRESS 2024** – Official Websites –[#MWC24 "Experience the Power of Connectivity"](https://www.mwcbarcelona.com/) [#4YFN Powering Startups for the last Ten Years](https://www.4yfn.com/)   – Overview –   ![mwc24 stats](https://blog.bvirtual.com/hs-fs/hubfs/mwc24%20stats.png?width=2546&height=1428&name=mwc24%20stats.png)   ## **THE FLYING CAR** [Alef Aeronautics](https://alef.aero/)  [Mobile World Live - Unplugged - Alef CEO, Jim Dukhovny](https://www.mobileworldlive.com/old_latest-stories/interview-jim-dukhovny-alef-aeronautics/)    ... **KEYNOTE SPEECHES MENTIONED** Click on the Photos below to Watch [![CLICK TO WATCH: Demis Hassabis, Goole Deep Mind](https://blog.bvirtual.com/hs-fs/hubfs/Slide2.png?width=1280&height=720&name=Slide2.png)](https://www.mwcbarcelona.com/agenda/sessions/4665-keynote-3-our-ai-future)   [![CLICK TO WATCH: Brad Smith, Microsoft AI Access Principles](https://blog.bvirtual.com/hs-fs/hubfs/Slide1.png?width=717&height=403&name=Slide1.png)](https://www.mwcbarcelona.com/agenda/sessions/4404-keynote-5-new-strategies-for-a-new-era) [![CLICK TO WATCH: Dr Zina Cinker, Jim Dukhovny, Game Changers](https://blog.bvirtual.com/hs-fs/hubfs/LIENZO%20MWC.png?width=717&height=403&name=LIENZO%20MWC.png)](https://www.mwcbarcelona.com/agenda/sessions/4405-keynote-9-partners-to-game-changers)   --- **MICROSOFT** [AI Access Principles for the new AI Economy](https://blogs.microsoft.com/on-the-issues/2024/02/26/microsoft-ai-access-principles-responsible-mobile-world-congress/) ---     **FOUR YEARS FROM NOW** **– Overview –**     **– Founders Summit: "Empower Your Brand" –** [Roundtable with Dina Mostovaya, Paul Fleming & Hanisha Vaswani](https://www.mwcbarcelona.com/agenda/sessions/4348-founders-summit-evolve) [![Earth Stage #4YFN - Roundtable with Dina Mostovaya, Paul Fleming & Hanisha Vaswani](https://blog.bvirtual.com/hs-fs/hubfs/eartth%20stage%20-%20long%20view2.jpeg?width=700&height=467&name=eartth%20stage%20-%20long%20view2.jpeg)](https://www.mwcbarcelona.com/agenda/sessions/4348-founders-summit-evolve) [![Brandgibility.com · A Tangible Brand Is A Profitable Brand](https://blog.bvirtual.com/hs-fs/hubfs/post_Brandgibility.png?width=700&height=700&name=post_Brandgibility.png)](https://content.bvirtual.com/brandgibility?hsLang=en-gb) Paul Fleming explained his concept of "Brandgibility" at #4YFN, providing [a helpful Resource Page on the subject.](https://content.bvirtual.com/brandgibility?hsLang=en-gb) --- ##  –BONUS   An interesting 21-minute summary about  Figure and the latest in humanoid Robotics  This episode reminded Paul of this mega-hit from the 1970s ;-)  [Discover the Qoob Zone](https://qoob.zone/), shown at #4YFN24.  ![group foto 2 - thumbs up](https://blog.bvirtual.com/hs-fs/hubfs/group%20foto%202%20-%20thumbs%20up.jpeg?width=600&height=400&name=group%20foto%202%20-%20thumbs%20up.jpeg) Event photos: Mindset Consulting ![lc3](https://blog.bvirtual.com/hs-fs/hubfs/lc3.png?width=600&height=595&name=lc3.png) ### Case in Point At #4YFN during Mobile World Congress 2024, we presented [Lacasa "Megatubos"](https://www.tienda.lacasa.es/59-personalizados) of "Lacasitos" & "Conguitos" chocolates to co-speakers [Dina Mostovaya](https://www.linkedin.com/in/dinamostovaya/) of [Mindset Consulting](https://www.mindsetcomms.com/) and [Hanisha Vaswani](https://www.linkedin.com/in/hanishavaswani/) of [Majority Fund](http://www.majority.fund), personalised with their Brands. 💡 Get "Brandgible" 💡 That might even be a good idea for you: to "sweeten" the Relationship [with your own company's best clients](https://tienda.lacasa.es/regalos-de-empresa/)!  [CONTACT FORM IN ENGLISH](https://www-tienda-lacasa-es.translate.goog/index.php?controller=FormContacto&_x_tr_sl=es&_x_tr_tl=en&_x_tr_hl=es&_x_tr_pto=wapp) ---   ![hologram ai](https://blog.bvirtual.com/hs-fs/hubfs/hologram%20ai.jpg?width=4752&height=3168&name=hologram%20ai.jpg)  Exhibitors were showing AI visualisations as disembodied holographic faces floating in glass orbs.   --- **Podcast Transcript** - - **DOWNLOAD PDF** TRANSCRIPT \[Pending\] - BV European Marketing Podcast - S06 E02 ****Our Content Sponsor**** - - BV Innovation Lab [We Bring You the Future, Today](https://content.bvirtual.com/lab-new?hsLang=en-gb) ### **Get Updates** [Click here to sign up](https://content.bvirtual.com/subscribe?hsLang=en-gb) **if you'd like to be notified** when we release a new episode. ---     | [![Paul Fleming, Host of the Barcelona Virtual European Marketing Podcast](https://blog.bvirtual.com/hs-fs/hubfs/IG%20Paul%20Seniors-1.jpg?width=154&height=154&name=IG%20Paul%20Seniors-1.jpg)](https://www.linkedin.com/in/paulflemingbvirtual/) | [![IG-Oct-10-2022-04-33-50-02-PM](https://blog.bvirtual.com/hs-fs/hubfs/IG-Oct-10-2022-04-33-50-02-PM.jpg?width=150&height=150&name=IG-Oct-10-2022-04-33-50-02-PM.jpg)](https://content.bvirtual.com/lab-new?hsLang=en-gb) | | --- | --- | We hope you enjoy the monthy podcasts,**[hosted by Paul Fleming,](https://www.linkedin.com/in/paulflemingbvirtual/)** together with the Voice Team of the BV Story Studio**.** We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)! Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe. **Your own project just might be featured in one of our future Flash Briefings!** We look forward to hearing from you. [![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&height=540&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com) The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul   **Full Disclosure and Transparency** The members of BV Story Studio's Voice Team *—* *Carrie, George, Leslie and Sonia* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited. *Caleb* is our new intern. His southern US accent originated at Revoicer. *Henry* and *Andrea* are new members of our [BV Story Studio](https://content.bvirtual.com/bv-story-studio?hsLang=en-gb). This post was originally published on 20 March 2024 Podcast release: 19 March 2024 on Alexa devices; 20 March 2024 here on this blog & popular podcast platforms. **Updates** - 25-27 March 2024 - 05 April 2024 - 03 October 2024 - 11 September 2026 (audio link)   [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab) [**Next** YOUTUBE | How to Gain a Competitive Advantage from the BV Channel](https://blog.bvirtual.com/how-to-gain-a-competitive-advantage-from-the-bv-youtube-channel?hsLang=en-gb) [**Previous** VIDEO SERIES | 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-series-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. 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And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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