PODCAST 55 | How to Unmask Your Most Profitable Customer · S06 E01

Blogmaster Friday, February 02, 2024 2 Comments

This first episode of Season 6 is a gold mine of ideas, strategies and practical tools.
Click on the notepad icon, lower right, for captions.


In our 55th Episode,
our team faces current problems head-on,
while at the same time presenting
proven strategies and some surprising
New Tech solutions.

“Pain points” we all share, such as:

• How hard it’s getting to get find Leads
• The huge challenge of retaining loyal customers
• How urgent it’s becoming to increase sales

You can listen to the podcast
right below.

And just scroll down
for additional resources in this episode's
Programme Notes. 

AUDIO VERSION 

 
Programme Notes and Links
BV Podcast S06 E01 | POD 55
 

THE PERSONAL CYBERSPHERE

– cybersphere.bvirtual.com –
Learn more about the "4 R's"

– blog –
Dangers & Opportunities of The Personal Cybersphere

The Personal Cybersphere - The 4 Rs - Paul W. Fleming

The "4 R's" of The Personal Cybersphere, created by Paul Fleming in 2001.


 

The Personal Cybersphere
is a Digital Shield that 21st Century
consumers use to protect themselves.

From what?
The Tsunami of information
and data that attacks
us all daily.

Only relevant information enters,
all the rest is simply noise
and bounces right off
this protective circle.

 


MENTIONED IN THIS EPISODE

Marigold 2024 Global Consumer Trends Report

Download the Marigold 2024 Global Consumer Trends Report

Marigold - My Lovemark-1
 
KEY CONCEPTS

– Ultraflow: #TheSpeedOfNow –

Fast and fluid responses, R2, are essential components of X-Commerce and Real-Time Marketing


– Recency, Frequency, Monetary Value –
 
 
Subtitulado en castellano
No olvides hacer clic sobre el icono para subtítulos en la esquina derecha inferior.
 
Gamification, combined with Narrative Forms, drove the success of the "Derby Suitcase" promotion.
 
– Narrative Forms –
The Unilever Loyalty Programme, "Unilever y tú"
Narrative Forms - Unilever Spain Example-1
Narrative Forms are flowing and fun, nothing like arduous surveys.

 
 
 

RELATED

Don't miss our 4-part e-Commerce Mini-Course!


  –BONUS– 

Cannes - The Personal Cybersphere - Poster

Although he had created the "Cybersphere" more than a decade earlier, in 2015 and 2016,
Paul presented the model at the Eurobest & Cannes festivals, respectively.

Click on the poster above to go to his Cannes Lions presentation.

BVbreakfast_1
 At our BV Breakfasts, we equip our clients to connect better with consumers and customers.
 
 
 

 

Podcast Transcript

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Paul Fleming, Host of the Barcelona Virtual European Marketing Podcast IG-Oct-10-2022-04-33-50-02-PM

We hope you enjoy the monthy podcasts, hosted by Paul Fleming,
together with the Voice Team of the BV Story Studio.
We look forward to your feedback, at podcast@bvirtual.com!

You can find this podcast at any time on various platforms:


Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.

Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.

The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com

The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
 

Full Disclosure and Transparency

The members of BV Story Studio's Voice Team — Carrie, George, Leslie, Henry and Sonia — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

Caleb is our new intern. His southern US accent originated at Revoicer.

This post was originally published on 02 February 2024

Podcast release:
01 February 2024 on Alexa devices; 02 February 2024 here on this blog & popular podcast platforms.

Updates

  • 06 February 2024
  • 15 February 2024
  • 03 October 2024

Digital Marketing E-Commerce Personal Cybersphere Alexa Flash Briefing lab

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