---
title: PODCAST 36 | Metaverse Rewind, Europe's Vital Role · S04 E01
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
image: https://blog.bvirtual.com/hubfs/S04%20E01%20-%20Metaverse%20Rewind.jpg
---

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# PODCAST 36 | Metaverse Rewind, Europe's Vital Role · S04 E01

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Monday, January 31, 2022](https://blog.bvirtual.com/metaverse-europes-vital-role-bv-european-marketing-podcast-s04-e01) [2 Comments](https://blog.bvirtual.com/metaverse-europes-vital-role-bv-european-marketing-podcast-s04-e01?hsLang=en-gb#comments-listing)

![METAVERSE REWIND: Europe's Vital Role · BV European Marketing Podcast · S04 E01](https://blog.bvirtual.com/hs-fs/hubfs/S04%20E01%20-%20A.jpg?width=650&name=S04%20E01%20-%20A.jpg)  
\_  
Facebook's "Big News" last Fall had already been a reality 15 years earlier.  
We rewind to revisit Metaverse 1.0 ... and explore Version 2.0!

· · · · · · · · · ·

[Podcast · Rebobinado del Metaverso: El papel clave de Europa · Google Translate](https://blog-bvirtual-com.translate.goog/europes-vital-role-bv-european-marketing-podcast-s04-e01?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=en)

· · · · · · · · · ·

Paul and his team launch Season 4  
of our European Marketing Podcast by sharing 5 years  
of experience gained in the Metaverse.

Version 1.0, that is!

We also update you  
about the latest developments for Metaverse 2.0,  
provide stats about projected growth  
and explore Europe's key role in the creation  
of this Brave New World.

*And don't miss the surprise Intro,  
in which Alba and Paul go "Back to the Future  
in a very unexpected way!*

**Listen right here, and scroll** **down to consult  
additional resources   
in this episode's Programme Notes.**

---

*Analysts say the Metaverse market  
could present an $800 billion  
revenue opportunity  
by 2024.*

*And Europe is listening.*

 

    
**Programme Notes and Links  
BV Podcast S04 E01 | January 2022**

## **METAVERSE 1.0**

- **THE ORIGINS**  
  ["Snow Crash", by Neil Stephenson · (1992)](https://www.penguinrandomhouse.com/books/172832/snow-crash-by-neal-stephenson/9780553380958)
- **OPINION**  
  [Paul Fleming: ¿Quo Vadis, Metaverso?](https://controlpublicidad.com/opinion-publicidad/quo-vadis-metaverso/)

[![De Second Life al Marketing en Metaversos · (2008). Autores: Carlos López Ramon y Manuel Alonso Coto. Prólogo por Paul Fleming.](https://blog.bvirtual.com/hs-fs/hubfs/08-1.jpg?width=450&name=08-1.jpg)](https://www.iberlibro.com/buscar-libro/titulo/de-second-life-al-marketing-en-metaversos/)In 2008, Paul was asked to write the prologue for this pioneering book in Spain.

- **SECOND LIFE**  
  [Here's what started it all: Metaverse 1.0 · (2007)](https://secondlife.com/)
- **PIONEERS OF METAVERSE 1**  
  > [Habbo Hotel · (2000)](https://habbo.com)  
  > [World of Warcraft · (2004)](https://worldofwarcraft.com/en-us/)  
  > [Unity · (2005)](https://unity.com/)  
  > [Fortnite · (2017)](https://www.epicgames.com/fortnite/en-US/home)

![La Isla de Barcelona Virtual en Second Life](https://blog.bvirtual.com/hs-fs/hubfs/La%20Isla%20de%20Barcelona%20Virtual%20en%20Second%20Life.jpg?width=650&name=La%20Isla%20de%20Barcelona%20Virtual%20en%20Second%20Life.jpg)Metaverse 1.0 · The Island of Barcelona Virtual in Second Life · 2009

 

## **TALKING ABOUT THE METAVERSE ON SPAIN'S RADIO 'ONDA CERO' · · ·** Wednesday, 16 March 2022 · Start at Minute 11:28

 

 

  
**METAVERSE 2.0**

- **OPINION**  
  [Why Facebook's Metaverse is Still Only a Pipedream](https://www.cmswire.com/digital-workplace/why-facebooks-metaverse-is-still-only-a-pipedream/)
- **FACEBOOK META**  
  > <https://www.oculus.com/blog/workrooms/>[Horizon Workspaces for Oculus VR](https://www.oculus.com/blog/workrooms/)   
  > [Why Facebook Is Taking the Metaverse to Europe](https://www.reworked.co/digital-workplace/why-facebook-is-taking-the-metaverse-to-europe/)
- **BUILDERS OF METAVERSE 2**  
  > [YBVR · (2016) ](https://www.ybvr.com/)  
  > [Sansar · (2017) ](https://www.sansar.com/)  
  > [Decentraland · (2020)](https://decentraland.org/)  
  > [Odyssey · (2020)](https://www.odyssey.stream/)  
  > [Topia · (2020)](https://topia.io/)

![PODCAST LESSONS LEARNED - 31.01.22](https://blog.bvirtual.com/hs-fs/hubfs/PODCAST%20LESSONS%20LEARNED%20-%2031.01.22.png?width=600&name=PODCAST%20LESSONS%20LEARNED%20-%2031.01.22.png)5 Tips for Brands interested in having a presence in the Metaverse,  
based on our experience.

![Metaverse 1.0 - Lessons Learned - ALWAYS-ON](https://blog.bvirtual.com/hs-fs/hubfs/Metaverse%201.0%20-%20Lessons%20Learned%20-%20ALWAYS-ON.png?width=600&name=Metaverse%201.0%20-%20Lessons%20Learned%20-%20ALWAYS-ON.png)A long-term vision + commitment is essential. Think "24/7", with resources to allow you to always be available.

![Metaverse 1.0 - Lessons Learned - 3D BRANDING](https://blog.bvirtual.com/hs-fs/hubfs/Metaverse%201.0%20-%20Lessons%20Learned%20-%203D%20BRANDING.png?width=600&name=Metaverse%201.0%20-%20Lessons%20Learned%20-%203D%20BRANDING.png)In the Metaverse, a Brand can express itself in many new ways.  
And consumers there wish to "play" with it.

![Metaverse 1.0 - Lessons Learned - LOSE CONTROL](https://blog.bvirtual.com/hs-fs/hubfs/Metaverse%201.0%20-%20Lessons%20Learned%20-%20LOSE%20CONTROL.png?width=600&name=Metaverse%201.0%20-%20Lessons%20Learned%20-%20LOSE%20CONTROL.png)Communities in Virtual Worlds can be challenging, yet very rewarding.  
Be open and delegate to responible Super Fans.

![Metaverse 1.0 - Lessons Learned - META IDENTITY](https://blog.bvirtual.com/hs-fs/hubfs/Metaverse%201.0%20-%20Lessons%20Learned%20-%20META%20IDENTITY.png?width=600&name=Metaverse%201.0%20-%20Lessons%20Learned%20-%20META%20IDENTITY.png)During Metaverse 1.0, cloaked identities of avatars were a problem for Marketers In 2.0, privacy will be important, too.

![Metaverse 1.0 - Lessons Learned -LIVING LAB](https://blog.bvirtual.com/hs-fs/hubfs/Metaverse%201.0%20-%20Lessons%20Learned%20-LIVING%20LAB.png?width=600&name=Metaverse%201.0%20-%20Lessons%20Learned%20-LIVING%20LAB.png)

The Metaverse: an exciting 24-hour Innovation Lab for any Brand eager  
to embrace the Future, experiment and evolve.  
 

---

SEE ALSO · [Five Years of Experience in Metaverse 1.0](https://blog.bvirtual.com/trends-metaverse-rewind-reflections-about-my-second-life-again?hsLang=en-gb) 

---

### **BONUS RESOURCES**

- **CONTEMPORARY VIEWPOINTS**  
  > <https://www.campaignlive.co.uk/article/starcom-launches-podcast-series-diving-pros-cons-metaverse/1737647>[Starcom UK: Pros and Cons of The Metaverse](https://www.campaignlive.co.uk/article/starcom-launches-podcast-series-diving-pros-cons-metaverse/1737647)  
  > ["Future Tensions in The Metaverse" (Podcast series)](https://open.spotify.com/show/6J2ImGa2g2gb3nSqnHSi9w)
- **CONSUMER ELECTRONICS SHOW 2022**  
  [The Wunderman Thompson CES Experience](https://www.wundermanthompson.com/campaign/wunderman-thompson-metaverse-experience)
- **DE·FI | DECENTRALISED FINANCE**  
  > [Metaverse ETP Gains Approval in Europe](https://blockworks.co/metaverse-etp-gains-approval-in-europe/)   
  > [DeFi is disrupting the financial landscape](https://defi.tech/about-defi/)

---

**FIND IT FAST! ** Fresh Ideas & Tips to help you, **[in our handy Podcast Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).**

---

### **Podcast Transcript**

- **DOWNLOAD PDF**  
  [TRANSCRIPT - Metaverse Rewind - Barcelona Virtual European Marketing Podcast S04 E01](https://drive.google.com/file/d/1RwD3pq_3iYZrIElqnsB2BQCTyqW7BMfH/view?_hsmi=2)

****Our Content Sponsor****

- DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS  
  [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en)  
  mentioned in the Flash Briefing!

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  Click below to sign up **if you'd like to be notified** when we release a new episode:[content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb)

---

 

| ![paul fleming](https://blog.bvirtual.com/hs-fs/hubfs/paul%20fleming.jpg?width=150&name=paul%20fleming.jpg) | ![alba güell](https://blog.bvirtual.com/hs-fs/hubfs/alba%20g%C3%BCell.jpg?width=150&name=alba%20g%C3%BCell.jpg) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>**[hosted by Paul Fleming, ](https://bvirtual.com/#team)**[together with](https://bvirtual.com/#team)**[Alba Güell](https://bvirtual.com/#team).**  
We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)!

  
**You can find this podcast at any time on various platforms:**

<https://soundcloud.com/user-492769183>[By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)**<https://soundcloud.com/user-492769183>[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),** [here on the](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**  
<https://soundcloud.com/user-492769183>[on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)**<https://soundcloud.com/user-492769183>[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5iY2FzdC5mbS9iYXJjZWxvbmEtdmlydHVhbC1ldXJvcGVhbi1tYXJrZXRpbmctcG9kY2FzdA==), [YouTube](https://www.youtube.com/watch?v=YU18bApMghc&list=PLtePiA5AnVebOWZ5aMBKRCe3FVV9oj9Ea), [Podbean](http://barcelonavirtual.podbean.com/), [bCast](https://podcasts.bcast.fm/barcelona-virtual-european-marketing-podcast),  
[Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en),** or at our **<https://soundcloud.com/user-492769183>[Soundcloud](https://soundcloud.com/user-492769183)**<https://soundcloud.com/user-492769183>[profile page.](https://soundcloud.com/user-492769183)

Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The original Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul  
 

**Full Disclosure and Transparency**

\* The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

This post was originally published on 31 January 2022  
Podcast release: 27 January 2022 on Alexa devices, here on this blog & popular podcast platforms.

**Updates**

- 03 February 2022
- 18 March 2022
- 24 May 2022

[Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab)

<http://www.facebook.com/sharer.php?u=https://blog.bvirtual.com/metaverse-europes-vital-role-bv-european-marketing-podcast-s04-e01> <http://twitter.com/share?url=https://blog.bvirtual.com/metaverse-europes-vital-role-bv-european-marketing-podcast-s04-e01> <http://www.linkedin.com/cws/share?url=https://blog.bvirtual.com/metaverse-europes-vital-role-bv-european-marketing-podcast-s04-e01>

[**Next** PODCAST 37 | MWC22, Mobile World Congress Barcelona · S04 E02](https://blog.bvirtual.com/mobile-world-congress-barcelona-2022-bv-european-marketing-podcast-s04-e02?hsLang=en-gb)

[**Previous** LAB | Web 3 and More Surprises · BV European Marketing Podcast · S03 E09](https://blog.bvirtual.com/web-3.0-and-more-surprises-s03-e09?hsLang=en-gb)

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