_
Facebook's "Big News" last Fall had already been a reality 15 years earlier.
We rewind to revisit Metaverse 1.0 ... and explore Version 2.0!
· · · · · · · · · ·
Podcast · Rebobinado del Metaverso: El papel clave de Europa · Google Translate
· · · · · · · · · ·
Paul and his team launch Season 4
of our European Marketing Podcast by sharing 5 years
of experience gained in the Metaverse.
Version 1.0, that is!
We also update you
about the latest developments for Metaverse 2.0,
provide stats about projected growth
and explore Europe's key role in the creation
of this Brave New World.
And don't miss the surprise Intro,
in which Alba and Paul go "Back to the Future
in a very unexpected way!
Listen right here, and scroll down to consult
additional resources
in this episode's Programme Notes.
Analysts say the Metaverse market
could present an $800 billion
revenue opportunity
by 2024.
And Europe is listening.
METAVERSE 1.0
- THE ORIGINS
"Snow Crash", by Neil Stephenson · (1992) - OPINION
Paul Fleming: Reflections About My Second Life, Again
In 2008, Paul was asked to write the prologue for this pioneering book in Spain.
- SECOND LIFE
Here's what started it all: Metaverse 1.0 · (2007) - PIONEERS OF METAVERSE 1
> Habbo Hotel · (2000)
> World of Warcraft · (2004)
> Unity · (2005)
> Fortnite · (2017)
Metaverse 1.0 · The Island of Barcelona Virtual in Second Life · 2009
TALKING ABOUT THE METAVERSE
ON SPAIN'S RADIO 'ONDA CERO'
· · ·
Wednesday, 16 March 2022 · Start at Minute 11:28
METAVERSE 2.0
- OPINION
Why Facebook's Metaverse is Still Only a Pipedream - FACEBOOK META
> Horizon Workspaces for Oculus VR
> Why Facebook Is Taking the Metaverse to Europe - BUILDERS OF METAVERSE 2
> YBVR · (2016)
> Sansar · (2017)
> Decentraland · (2020)
> Odyssey · (2020)
> Topia · (2020)
5 Tips for Brands interested in having a presence in the Metaverse,
based on our experience.
A long-term vision + commitment is essential. Think "24/7", with resources to allow you to always be available.
In the Metaverse, a Brand can express itself in many new ways.
And consumers there wish to "play" with it.
Communities in Virtual Worlds can be challenging, yet very rewarding.
Be open and delegate to responible Super Fans.
During Metaverse 1.0, cloaked identities of avatars were a problem for Marketers In 2.0, privacy will be important, too.
The Metaverse: an exciting 24-hour Innovation Lab for any Brand eager
to embrace the Future, experiment and evolve.
SEE ALSO · Five Years of Experience in Metaverse 1.0
BONUS RESOURCES
- CONTEMPORARY VIEWPOINTS
> Starcom UK: Pros and Cons of The Metaverse
> "Future Tensions in The Metaverse" (Podcast series) - CONSUMER ELECTRONICS SHOW 2022
The Wunderman Thompson CES Experience - DE·FI | DECENTRALISED FINANCE
> Metaverse ETP Gains Approval in Europe
> DeFi is disrupting the financial landscape
FIND IT FAST! Fresh Ideas & Tips to help you, in our handy Podcast Directory.
Podcast Transcript
Our Content Sponsor
- DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS
Save 10% in London, Barcelona and Madrid using the code
mentioned in the Flash Briefing!
Get Updates:
- SIGN UP
Click below to sign up if you'd like to be notified when we release a new episode:
content.bvirtual.com/alerts
 |
 |
We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Alba Güell.
We look forward to your feedback, at podcast@bvirtual.com!
You can find this podcast at any time on various platforms:
By speaking to Alexa, here on the Barcelona Virtual Blog,
on Spotify, Google Podcasts, YouTube, Podbean, bCast,
Apple Podcasts, or at our Soundcloud profile page.
Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.
Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.
The original Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
* The four members of our Voice Services team — Carrie, George, Leslie and Henry — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
This post was originally published on 31 January 2022
Podcast release: 27 January 2022 on Alexa devices, here on this blog & popular podcast platforms.
Updates
- 03 February 2022
- 18 March 2022
- 24 May 2022
