--- title: 02 | SMART ROI · 5 Things AI Needs to Know about Intelligent Marketing description: A new video series from Barcelona Virtual to help you effectively apply AI to your own Marketing. Premiered on 25 October, running 5 succesive Wednesdays. image: https://blog.bvirtual.com/hubfs/Smart%20ROI%20-%20YT-2.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # 02 | SMART ROI · 5 Things AI Needs to Know about Intelligent Marketing [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Tuesday, November 07, 2023](https://blog.bvirtual.com/video-02-smart-roi-5-things-ai-needs-to-know-about-intelligent-marketing) [0 Comments](https://blog.bvirtual.com/video-02-smart-roi-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb#comments-listing) ![Smart ROI - YT](https://blog.bvirtual.com/hs-fs/hubfs/Smart%20ROI%20-%20YT.png?width=700&height=366&name=Smart%20ROI%20-%20YT.png) In Video 02, we explain how you can prepare for AI-Optimised ROI.   **★** 3 MIN READ **|** Quick Read | **ARTIFICIAL INTELLIGENCE ★**   # *Get Smart!* Welcome back to the second episode of our series on AI and Intelligent Marketing. We're thrilled to have you join us once again. Rose and her colleague Adele from the [BV Innovation Lab](https://content.bvirtual.com/lab-new?hsLang=en-gb) will guide you through the exciting world of AI. You'll discover how it can help you achieve "Smart ROI" (Return on Investment) in Marketing. --- ALL 5 EPISODES ON YOUTUBE & BV SOCIAL MEDIA And don't forget to join us again Wednesday, November 15th, as we look at Geomarketing with Alex! --- ## *Understanding the Basics* Before we delve into the details, let's begin with some essential definitions. ROI is a term often used in Marketing to measure the success of campaigns. Controlling costs is vital in this process, and that's where AI comes into play. ### *"Radio RFM"* In our previous episode, we emphasised the importance of identifying your most profitable clients. RFM, which stands for Recency, Frequency, and Monetary Value, is one way to do so. With AI, RFM Analysis has become faster and more efficient than ever. ### *Long-term Relationships* Another crucial element in maximizing ROI is cultivating long-term relationships with your best customers. As we often say in the agency, "Profitability comes from People." The more you understand your customers, including their life cycles, the more effective and relevant your Marketing efforts will be. This not only saves costs by avoiding unnecessary investments but also helps in delighting your customers and turning your brand into a profitable Lovemark. --- THE BV INNOVATION LAB [Future-Proof Your Best Products & Strategies!](https://blog.bvirtual.com/bv-innovation-lab-future-proof-your-best-products-and-strategies?hsLang=en-gb) ---   ### *The Customer-Centric Approach* As we mentioned, AI plays a pivotal role in creating a customer-centric Marketing strategy. By putting the customer at the center of your Marketing efforts, you can achieve Smart ROI. It's all about understanding and serving people's needs. Keeping in mind LTV (their Lifetime Value) and the changing life cycles they go through, which create different needs and aspirations. --- . Thank you for watching Video 02.  We hope it helps you create truly personalised & profitable Intelligent Marketing. And remember: Episode 3 on Geomarketing drops Wednesday, November 15th! ---   *As we say in BV, "Profitability comes from People". The more you know your best customers, the more relevant & effective you'll be.* *Cutting costs by not investing in the wrong media or launching flawed content. – Rose –* --- ## *Preparing for the AI Revolution* So, how can you prepare to integrate AI with your Marketing data effectively? Let's start with your database: - ***Collect relevant data from various sources***, such as CRM, Social Media, web analytics, and e-Commerce. - ***Correct and eliminate*** inaccurate or duplicate records. - ***Analyse your data*** using various techniques, with RFM being just one of them. - ***Visualise your findings*** using Infographics. - ***Train and integrate*** your generative AI with your database. ## *McKinsey's Insights* To put things into perspective, [McKinsey published a report in May](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai) that highlighted the adoption of AI strategies in companies. According to the report, three key factors are critical for success: 1. ***A clearly-defined AI vision*** and strategy. 2. ***An investment of more than 20%*** in AI Technology. 3. ***Teams of data scientists*** to optimise algorithms. Discover an exciting new way to create [Buyer Personas](https://blog.bvirtual.com/intelligent-marketing-5-quick-ways-to-attract-profitable-customers-improve-your-roi?hsLang=en-gb) for your Brands   ## *Real-World Examples* Several startups are already harnessing the power of AI for Marketing optimisation. Names like [Browse.ai](https://www.browse.ai/), [Copy.ai](https://www.copy.ai/), [Beautiful.ai](https://www.beautiful.ai/), and [Synthesia.io](https://www.synthesia.io/) are leading the way. In the BV Story Studio, we regularly use [Feeder's Predictive AI](https://www.getfeeder.com/inicio) to pre-test videos, helping us locate and correct any issues before launch. Moreover, platforms like [Synthetic Users](https://www.syntheticusers.com/) offer valuable insights into customer behaviour, allowing you to speak your customers' language and make informed Media buying decisions. Integrated Marketing Technology platforms like [Marigold's Selligent Cortex](https://www.selligent.com/resources/videos/harness-the-power-of-ai-with-selligent-cortex/) centralise Omnichannel customer data in the CRM. Cortex's Machine Learning capabilities recommend Smart Audiences, Smart Offers, and even Smart Subjects for Email Marketing, enhancing your overall Mmarketing strategy. ### *Conclusion* We hope you've gained valuable insights from these Programme Notes and that you're already envisioning how AI can help you achieve your Marketing goals. We encourage you to explore the resources and examples here on our blog. And please join us for the remaining videos in our series. In closing, we urge you to focus your efforts on creating Intelligent Marketing.  Not only is it more profitable, but it's also a lot more fun.  --- ### *Wednesday is AI Day!* Be sure to tune in every Wednesday, starting on October 25th, 2023, to join us on this enlightening journey. Our series will provide you with invaluable ideas, strategies, and real-world examples that will give you a competitive edge in the ever-changing world of Marketing. ### *Stay Connected with Us* As we explore the realms of Intelligent Marketing, we encourage you to [visit us at Bvirtual.com](https://www.bvirtual.com) for more insightful content and updates. Together, we can unlock the full potential of AI and lead the way in Intelligent Marketing. If you'd like to be reminded when we release new episodes, [sign up for our Strategic Alerts](https://content.bvirtual.com/subscribe?hsLang=en-gb). --- **BONUS RESOURCES**       [Don't miss our extended "Premium Interview" with Kwame, founder of Synthetic Users](https://www.youtube.com/playlist?list=PLtePiA5AnVea5k5Aw-6GFkikV7Yc2oZWT)   [AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S05 E07 - Synthetic Users & AI · Kwame Ferreira - BV European Marketing Podcast](https://soundcloud.com/user-492769183/s05-e07-synthetic-users-ai-kwame-ferreira-bv-european-marketing-podcast) [Don't miss our extended "Premium Interview" with Kwame, founder of Synthetic Users](https://blog.bvirtual.com/kwame-ferreira-synthetic-users-ai-bv-european-marketing-podcast-s05-e07?hsLang=en-gb)   --- . HOW TO TRAIN YOUR CHATGPT . [A Marketer's Guide](https://blog.hubspot.com/marketing/how-to-train-chatgpt) ---   [A detailed presentation of the power of Marigold's Selligent Cortex](https://www.selligent.com/resources/videos/how-to-make-ai-run-your-marketing-campaigns-successfully/)    This article was originally published on the blog on 08 November 2023.   **Updates:** - 10 November 2023 - 04 January 2024   [Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence) [Digital Lifestyle](https://blog.bvirtual.com/tag/digital-lifestyle) [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [ROI](https://blog.bvirtual.com/tag/roi) [lab](https://blog.bvirtual.com/tag/lab) [**Next** 03 | GEOMARKETING · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-03-geomarketing-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) [**Previous** 01 | PERSONALISATION · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-01-personalisation-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/) Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions [**Co-Founder of the Affinità Network**](https://www.affinita.net/) [![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget§ionId=profile-caption) - - - - - - ### Search within our Blog ### Author [![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140) Blogmaster Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*. Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*. Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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