--- title: Why You Need Neuromarketing · Alexa European Marketing Flashbriefing S02 E11 description: A full 95% of our purchase decisions are unconscious. In this interview, Raquel Fructos shows us how Neuromarketing can help optimise Marketing & increase sales. image: https://blog.bvirtual.com/hubfs/S02%20E11%20-%20Neuromarketing.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # LAB | NEUROMARKETING · Alexa European Marketing Flashbriefing S02 E11 [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Friday, October 16, 2020](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s02-e11-neuromarketing-an-interview-with-raquel-fructos) [0 Comments](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s02-e11-neuromarketing-an-interview-with-raquel-fructos?hsLang=en-gb#comments-listing) ![Alexa European Marketing Flash Briefing podcast · NEUROMARKETING: A Chat with Raquel Fructos · Barcelona Virtual · www.bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/AFB%2024%20-%20Neurorachel%20-%20Neuromarketing.png?width=600&name=AFB%2024%20-%20Neurorachel%20-%20Neuromarketing.png) Neuromarketing's time has come, especially for "Brands we fall in love with". Like yours? If you've ever wondered just what the heck "Neuromarketing" is, then this special episode is for you. Join us for an engaging conversation with [Raquel Fructos](https://www.linkedin.com/in/raquel-fructos/), founder of The Smart Bubble & [Senior Consultant at Barcelona Virtual](https://www.bvirtual.com/#team). You'll finish the podcast saying, "WOW!" **Listen right here, and scroll down to consult additional resources related to this Episode.** --- *Pre-test the Effectivity of your campaigns, using new tools to measure emotional & physical responses.* *Increase the value of your investment by understanding your Persuasion Index score. Know beforehand if your Packaging changes will succeed on store shelves.* ---   [AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S02 E11 - NEUROMARKETING - Barcelona Virtual Alexa European Flash Briefing](https://soundcloud.com/user-492769183/s02-e11-neuromarketing-barcelona-virtual-alexa-european-flash-briefing) --- ### **Links Flash Briefing S02 E11 | October 2020** **IN THE NEWS** - **MICROSOFT BING** [One “Unbelievable” Call-to-Action Color Makes $80 Million](https://shockmarketer.com/call-to-action-color/) - **SOCIAL MEDIA** [Twitter Announces 6s Ads After Eye Tracking Study](https://eyesee-research.com/twitter-introduces-6s-ad-bidding-following-eyesee-study/) - **PSYCHOLOGY TODAY** [The Myth of the Rational Consumer](https://www.psychologytoday.com/us/blog/inside-the-consumer-mind/201603/the-myth-the-rational-consumer?collection=1086885) - **WARC** [The Possibilities of Neuro-Creative](https://www.warc.com/newsandopinion/news/the-possibilities-of-neuro-creative/42045) Facial Coding and Eye Tracking: see how it's done ---   #### This Mercedes-Benz TV spot's Neurotest shows the emotional & physical reactions measured. --- [![Raquel Fructos, founder of the European Neuromarketing agency, The Smart Bubble](https://blog.bvirtual.com/hs-fs/hubfs/Neurorachel.png?width=600&name=Neurorachel.png)](https://www.thesmartbubble.com/) In Spain, Raquel — "@NeuroRachel" on Social Media — is a Neuromarketing pioneer. --- #### **MORE IDEAS & RESOURCES** - **MEASURE YOUR RESULTS** [10 Charts That Are Changing the Way We Measure Content](https://contently.com/2014/04/04/10-charts-that-are-changing-the-way-we-measure-content/) - **LEARN FROM BEST CASES** [15 Powerful Examples of Neuromarketing](https://imotions.com/blog/neuromarketing-examples/) - **VISIT THE SMART BUBBLE** [Visita la Web de Neuro Rachel](https://thesmartbubble.com) · \[[English](https://translate.google.com/translate?hl=en&sl=es&tl=en&u=https%3A%2F%2Fthesmartbubble.com)\] - **BONUS CONTENT!** [NETFLIX | The Great Hack \[Trailer\]](https://youtu.be/-bLGb_cr1i8) · [The Social Dilemma \[Trailer\]](https://youtu.be/uaaC57tcci0) - **BONUS CONTENT!** [ARTICLE | Raquel Fructos | Neuromarketing: Branding For The Brain](https://blog.bvirtual.com/raquel-fructos-neuromarketing-branding-for-the-brain?hsLang=en-gb) Silicon Valley insiders reveal how the AI of Social Media is "re-programming civilization\*. --- **FIND IT FAST!** Fresh Ideas & **Tips to help you, [in our handy Podcast Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).** --- #### **Podcast Transcript** - **DOWNLOAD PDF** [Transcript: Alexa European Marketing Flash Briefing S02 E11](https://drive.google.com/file/d/165VJiEsbePnwKI3GFd3NbjCUiiCxhxpH/view?usp=sharing) **Our Content Sponsor:** - DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en) mentioned in the Flash Briefing! **Get Updates:** - **SIGN UP** Click below to sign up **if you'd like to be notified when we release a new episode** [content.bvirtual.com/alerts](https://content.bvirtual.com/alerts?hsLang=en-gb) ---   | ![Photo: Paul Fleming · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/01_paul.png?width=125&name=01_paul.png) | ![Photo: Anna Hernández · Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/14_anna.png?width=125&name=14_anna.png) | | --- | --- | We hope you enjoy the monthy broadcasts,****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[Anna Hernández](https://bvirtual.com/#team).**** We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)! ****You can find this podcast at any time on various platforms:**** [By speaking to ](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa)****[Alexa](https://www.reviewed.com/smarthome/features/everything-that-works-with-amazon-echo-alexa),**** [here on the](https://soundcloud.com/user-492769183)****[Barcelona Virtual Blog](https://blog.bvirtual.com/?hsLang=en-gb),**** [on](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe)****[Spotify](https://open.spotify.com/show/74ZwMfyYqDHkoH7KN9q2Xe), [Podbean](http://barcelonavirtual.podbean.com/), [Apple Podcasts](https://podcasts.apple.com/es/podcast/alexa-european-marketing-flash-briefing/id1508314539?l=en), [Twitter Periscope](https://www.pscp.tv/BVirtualTweets/1lDGLyXDDLQJm)****or at our ****[Soundcloud](https://soundcloud.com/user-492769183)****[profile page.](https://soundcloud.com/user-492769183) Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe. **Your own project just might be featured in one of our future Flash Briefings!** We look forward to hearing from you. [![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com) The Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul   [![Learn how to Improve Your Results with Intelligent Marketing](https://no-cache.hubspot.com/cta/default/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee)   Beta version post (without the audio of the podcast) was published on 15 October 2020. Flash Briefing release: 16 October 2020 on Alexa devices, here on this blog & popular podcast platforms. **Updates:** - 16 / 19 / 21 October 2020 [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [Neuromarketing](https://blog.bvirtual.com/tag/neuromarketing) [lab](https://blog.bvirtual.com/tag/lab) [**Next** EXPERT VIEWPOINTS | Raquel Fructos Neuromarketing: Branding for the Brain](https://blog.bvirtual.com/raquel-fructos-neuromarketing-branding-for-the-brain?hsLang=en-gb) [**Previous** CRISIS, HOPE & OPPORTUNITY · Alexa European Marketing Flash Briefing · S02 E10](https://blog.bvirtual.com/crisis-hope-opportunity-alexa-european-marketing-flash-briefing-s02-e10?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. 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And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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