---
title: LAB | VOICE COMMERCE UPDATE · Alexa European Marketing Flashbriefing S02 E12
description: "Voice Commerce, a quiet revolution, is growing steadily. In this episode, you'll learn how it works and even\nhow to design the ideal Voice-Shopping Experience!"
image: https://blog.bvirtual.com/hubfs/S02%20E12%20-%20Voice%20Commerce.jpg
---

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# LAB | VOICE COMMERCE UPDATE · Alexa European Marketing Flashbriefing S02 E12

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Sunday, November 29, 2020](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s02-e12-voice-commerce-update) [0 Comments](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s02-e12-voice-commerce-update?hsLang=en-gb#comments-listing)

![Alexa European Marketing Flash Briefing · S02 E12 - Voice Commerce · Barcelona Virtual · www.bvirtual.com · Photo: Amazon](https://blog.bvirtual.com/hs-fs/hubfs/AFB25%20-%20S02%20E12%20-%20Voice%20Commerce.png?width=600&name=AFB25%20-%20S02%20E12%20-%20Voice%20Commerce.png)  
Will v-Commerce be a catalyst for innovation and recovery after Covid?

As many know, e-Commerce has boomed  
throughout 2020, as a result of Covid.

Right behind that comes Voice Commerce,  
a quiet revolution, growing steadily in the United States  
and also here in Europe.

In this edition, you'll learn how it works, and even  
how to design the ideal Voice-Shopping Experience!

**Listen right here, and scroll down  
to consult additional resources related to this Episode.**

---

*The key difference in the creation  
of Voice User Interfaces is the use of  
Conversational Storyboards and  
Situational Design.*

---

 

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S02 E12 - Voice Commerce - Barcelona Virtual Alexa European Flash Briefing](https://soundcloud.com/user-492769183/s02-e12-voice-commerce-barcelona-virtual-alexa-european-flash-briefing)

---

### **Links Flash Briefing S02 E12 | November 2020** **IN THE NEWS**

- **SALES**  
  [Report: Voice Transactions on Smart Home Devices to Hit $164 B by 2025](https://www.businesswire.com/news/home/20201108005004/en/Juniper-Research-Smart-Home-Payments-Transaction-Value-to-Exceed-164-Billion-Globally-by-2025-Driven-by-Voice-Assistants)
  
  ![v-Commerce Stats 2025](https://blog.bvirtual.com/hs-fs/hubfs/v-Commerce%20Stats%202025.png?width=480&name=v-Commerce%20Stats%202025.png)
  
  ---
- **SLOWDOWN**  
  [Amazon Alexa Skill Growth Has Slowed Further in 2020](https://voicebot.ai/2020/10/25/amazon-alexa-skill-growth-has-slowed-further-in-2020/)
- **PRIVACY**  
  [Privacy Concerns are Limiting Voice Commerce](https://voicebot.ai/2020/02/27/privacy-concerns-are-limiting-voice-commerce-survey/)
- **EUROPE \[UPDATE!\] **  
  [Dramatic Growth in Spain: Latest Data: 45.7% Voice Users / 7.9% Buy](http://download.aimc.es/aimc/Rub9aYt/macro2019ppt.pdf)[\*](http://download.aimc.es/aimc/Rub9aYt/macro2019ppt.pdf)  
  \* Latest edition 2020 / 22ª Encuesta AIMC a usuarios de Internet \[PDF, folios 25-26\]

### **AMAZON PAY**

- **WEBSITES**  
  [International Site in English](https://pay.amazon.com) · [Web en castellano](https://pay.amazon.es/)
- **VOICE COMMERCE **  
  [How It Works: Enable Voice Shopping on Your Site](https://pay.amazon.com/how-it-works/voice)

A quick overview of Amazon Pay · [Vídeo en castellano](https://youtu.be/5036fUiNwOA)

### **VUI: THE VOICE USER INTERFACE**

- **VIDEO **  
  [How to Design A Voice-Shopping Experience · \[Webinar 22 minutes\]](https://youtu.be/qYXGj7bflo0)

[![VUI - Characteristics of a well-designed voice user interface - Source: Amazon](https://blog.bvirtual.com/hs-fs/hubfs/BLOG%20-%20Characteristics.png?width=600&name=BLOG%20-%20Characteristics.png)](https://youtu.be/qYXGj7bflo0)

[![VUI - Key components to a voice user interface - Source: Amazon](https://blog.bvirtual.com/hs-fs/hubfs/BLOG%20-%20VUI%20components.png?width=600&name=BLOG%20-%20VUI%20components.png)](https://youtu.be/qYXGj7bflo0)

[![VUI - Situation Design - Source: Amazon](https://blog.bvirtual.com/hs-fs/hubfs/BLOG%20-%20Situational%20Design.png?width=600&name=BLOG%20-%20Situational%20Design.png)](https://youtu.be/qYXGj7bflo0)Source: Amazon, Tony Cordova, Enterprise Solutions Architect

### **V-COMMERCE CASES**

- **RETAIL**  
  [French Grocery Chain Carrefour Debuts Google Assistant-Powered Voice Shopping](https://voicebot.ai/2020/06/16/french-grocery-chain-carrefour-debuts-google-assistant-powered-voice-shopping/)
- **ON THE GO**  
  [Ask Alexa to Pay for Gas at 11,5000 Exxon and Mobil Stations](https://voicebot.ai/2020/09/01/you-can-ask-alexa-to-pay-for-gas-at-115000-exxon-and-mobil-stations-as-amazon-enables-previously-teased-voice-commands/)
- **ON THE TOWN**  
  [In London? Ask Alexa to Buy Your Theatre Tickets](https://youtu.be/R0GtQ2JfrPQ)  
  <https://youtu.be/5036fUiNwOA>

### **BONUS CONTENT**

- **PARADIGM SHIFT**  
  [VOICE & V-COMMERCE | The Great Paradigm Shift](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-the-great-paradigm-shift-s01.e06?hsLang=en-gb)
  
  
  
  [AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S01 E06 VOICENEWS · The Great Paradigm Shift | Barcelona Virtual Alexa European Flash Briefing](https://soundcloud.com/user-492769183/voice-news-apr-2019-the-great-paradigm-shift-barcelona-virtual-alexa-european-flash-briefing-1)

---

**FIND IT FAST!** Fresh Ideas & **Tips to help you, [in our handy Podcast Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).**

---

#### **Podcast Transcript**

- **DOWNLOAD PDF**  
  [Transcript: Alexa European Marketing Flash Briefing S02 E12](https://drive.google.com/file/d/12QQTFupC0D3TxpzSPjBp73prLy0pgj0d/view?usp=sharing)

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- DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS  
  [Save 10% in London, Barcelona and Madrid using the code](https://www.derbyhotels.com/en)  
  mentioned in the Flash Briefing!

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We look forward to your feedback, at [podcast@bvirtual.com](mailto:podcast@bvirtual.com)!

  
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Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
We look forward to hearing from you.

 

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The Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul  
 

[![Learn how to Improve Your Results with Intelligent Marketing](https://no-cache.hubspot.com/cta/default/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4571597/c6577f10-27b5-4c4b-ac71-7ecfc97224ee)

 

Originally published on 20 November 2020.  
Flash Briefing release: 20 November 2020 on Alexa devices, here on this blog & popular podcast platforms.

**Updates:**

- 23 November 2020 (Rise in the use of Voice Assistants in Spain. See link above.)
- 29 November 2020 (Transcript added)

[Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [Voice Marketing](https://blog.bvirtual.com/tag/voice-marketing)

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[**Next** YEAR-END SALES | Put Some Muscle Behind Your Q4 Holiday Strategy](https://blog.bvirtual.com/yearend-sales-put-some-muscle-behind-your-q4-strategy?hsLang=en-gb)

[**Previous** E-COMMERCE | Paul's Take 5!](https://blog.bvirtual.com/paul-fleming-take-5-ecommerce?hsLang=en-gb)

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