VOICE COMMERCE UPDATE · Alexa European Marketing Flashbriefing S02 E12

Alexa European Marketing Flash Briefing · S02 E12 - Voice Commerce · Barcelona Virtual · www.bvirtual.com · Photo: Amazon
Will v-Commerce be a catalyst for innovation and recovery after Covid?

As many know, e-Commerce has boomed
throughout 2020, as a result of Covid
.

Right behind that comes Voice Commerce,
a quiet revolution, growing steadily in the United States
and also here in Europe.

In this edition, you'll learn how it works, and even
how to design the ideal Voice-Shopping Experience!

Listen right here, and scroll down
to consult additional resources related to this Episode.


The key difference in the creation
of Voice User Interfaces is the use of
Conversational Storyboards and
Situational Design.


 



Links
Flash Briefing S02 E12 | November 2020

IN THE NEWS


AMAZON PAY

A quick overview of Amazon Pay · Vídeo en castellano

VUI: THE VOICE USER INTERFACE


VUI - Characteristics of a well-designed voice user interface - Source: Amazon

VUI - Key components to a voice user interface - Source: Amazon

VUI - Situation Design - Source: AmazonSource: Amazon, Tony Cordova, Enterprise Solutions Architect

V-COMMERCE CASES


BONUS CONTENT



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Podcast Transcript

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Photo: Paul Fleming · Barcelona Virtual Photo: Anna Hernández · Barcelona Virtual

We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Anna Hernández.
We look forward to your feedback, at podcast@bvirtual.com!


You can find this podcast at any time on various platforms:

By speaking to Alexa, here on the Barcelona Virtual Blog,
on Spotify, Podbean, Apple Podcasts, Twitter Periscope or at our Soundcloud profile page.

Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.

Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.

The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com

The Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
 

Learn how to Improve Your Results with Intelligent Marketing
 

Originally published on 20 November 2020.
Flash Briefing release: 20 November 2020 on Alexa devices, here on this blog & popular podcast platforms.

Updates:

  • 23 November 2020 (Rise in the use of Voice Assistants in Spain. See link above.)
  • 29 November 2020 (Transcript added)

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