--- title: E-COMMERCE | Paul's Take 5! description: "Paul Fleming's new \"Take 5!\" Series provides 5 accionable Insights you can use right away. In only one minute, you'll find helpful ideas and resources." image: https://blog.bvirtual.com/hubfs/BV%20Blog%20Cover%20-%20Take%205%20-%20eCommerce%20Panes%20-%20small.png --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # E-COMMERCE | Paul's Take 5! [Paul Fleming](https://blog.bvirtual.com/author/paul-fleming) [Thursday, November 26, 2020](https://blog.bvirtual.com/paul-fleming-take-5-ecommerce) [0 Comments](https://blog.bvirtual.com/paul-fleming-take-5-ecommerce?hsLang=en-gb#comments-listing) ![Paul Fleming's "Take 5!" on e-Commerce, focused on getting better results - Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Blog%20Cover%20-%20Take%205%20-%20eCommerce%20Panes%20-%20small.png?width=600&name=BV%20Blog%20Cover%20-%20Take%205%20-%20eCommerce%20Panes%20-%20small.png) Enjoy this first edition of Paul's "Take 5!", focused on getting better results in e-Commerce **★** 1 MIN READ **|** Quick Read | **RESULTS****★**   *Welcome! I'm really glad you've stopped by.* * I was delighted when our blog team came up with the idea of this new "Take 5!" series: A set of 5 Accionable Insights you can use right away.* *We hope they will provide you with the resources and take aways that will help you grow — and prosper — in these challenging times of Covid. ![PF firma small](https://blog.bvirtual.com/hs-fs/hubfs/PF%20firma%20small.png?width=125&name=PF%20firma%20small.png)* --- **Is e-Commerce a key part of your Business Strategy?** Here's a quick 1-Minute Checklist to help you focus on what's truly important to succeed. # Focus on Profitability ### Where is Wally? Signore Pareto was right: 20% of your customers will cause 80% of your turnover. | ![TAKE FIVE - 1](https://blog.bvirtual.com/hs-fs/hubfs/TAKE%20FIVE%20-%201.png?width=165&name=TAKE%20FIVE%20-%201.png) | Create a detailed profile of your most profitable customer. Call her by her name. Get to know him intimately. [Learn how to start here](https://blog.bvirtual.com/intelligent-marketing-5-quick-ways-to-attract-profitable-customers-improve-your-roi?hsLang=en-gb) | | --- | --- |   # VIP Your Products ### Only the Stars Make the Cut Simplify your SKUs. Prioritise products you will only offer *online*. Not in the real world. | ![TAKE FIVE - 2](https://blog.bvirtual.com/hs-fs/hubfs/TAKE%20FIVE%20-%202.png?width=163&name=TAKE%20FIVE%20-%202.png) | Perfect online products: low seasonality, solid sales volume, intelligent pricing. They're small, light, easy & ethical to make. [Learn how to choose your e-Commerce products](https://blog.bvirtual.com/the-basics-how-to-build-the-foundation-of-your-new-e-commerce-business?hsLang=en-gb) | | --- | --- |   [![e-Commerce Growth Keys: Personalise, Automate, Remind and Refill, Cross- and Up-Sell · Barcelona Virtual (example Spain's Chocolates Lacasa)](https://blog.bvirtual.com/hs-fs/hubfs/DEF%20-%20BV%20e-Commerce%20Growth%20Lacasa.png?width=665&name=DEF%20-%20BV%20e-Commerce%20Growth%20Lacasa.png)](https://www.tienda.lacasa.es/conguitos/423-conguitos-megatubo-feliz-ano-08-kg.html)Thanks to this strategy, online sales for Spanish chocolate leader Lacasa are breaking records  # Better than Reality ### The Always-On Customer Is Demanding Solve my problem, fast! And in a way that fits my "Digital Lifestyle". | ![TAKE FIVE - 3](https://blog.bvirtual.com/hs-fs/hubfs/TAKE%20FIVE%20-%203.png?width=166&name=TAKE%20FIVE%20-%203.png) | There are millions of Free Ideas. The best way to know if yours sells? Be Customer Centric. Obsess about him, not features. [Why Digital Lifestyle is so critical](https://blog.bvirtual.com/2014/02/18/digital-lifestyle-essential-for-e-commerce-customer-loyalty-strategies?hsLang=en-gb) | | --- | --- |   --- | [![Ir a ecommerce.bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/sm%20-%20ecommerce%20pop-up.png?width=500&height=430&name=sm%20-%20ecommerce%20pop-up.png)](https://ecommerce.bvirtual.com/) | [![Haz despegar tu e-Commerce](https://blog.bvirtual.com/hs-fs/hubfs/haz%20despegar.png?width=280&height=259&name=haz%20despegar.png)](https://ecommerce.bvirtual.com/)   | | --- | --- | --- # The Power of Geo ### Stop Selling Bikinis to Eskimos [Selligent](https://www.selligent.com): Over 50% of consumers buy more when you use Geo Marketing | ![TAKE FIVE - 4](https://blog.bvirtual.com/hs-fs/hubfs/TAKE%20FIVE%20-%204.png?width=166&name=TAKE%20FIVE%20-%204.png) | 42% of consumers would use an app more if it featured location-specific personalisation. But be sure to give privacy controls. [Listen to advanced e-Commerce tips](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-ecommerce-growth-tips-s02-e06?hsLang=en-gb) | | --- | --- |      # No Time Like Real-Time ### Get ready for #TheSpeedOfNow! McDonald's hashtag reminds us all to be agile and relevant: to the minute. | ![TAKE FIVE - 5](https://blog.bvirtual.com/hs-fs/hubfs/TAKE%20FIVE%20-%205.png?width=165&name=TAKE%20FIVE%20-%205.png) | Send-Time Optimisation matches offers with the time of day ... and weather! Use automated Business Rules for cross-/upselling. [How AI helps increase sales conversions with Real-Time](https://blog.bvirtual.com/careful-with-artificial-intelligence-unless-you-know-what-youre-doing?hsLang=en-gb) | | --- | --- |    --- **DON'T MISS**  [Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting](https://blog.hubspot.com/marketing/online-shoppers-customer-experience) ---   [AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S02 E06 - E-Commerce Growth Tips | Barcelona Virtual Alexa European Flash Briefing](https://soundcloud.com/user-492769183/s02-e06-e-commerce-growth-tips-barcelona-virtual-alexa-european-flash-briefing)   --- ### Other helpful resources - [Sign up](https://content.bvirtual.com/alerts?hsLang=en-gb) for our periodic Strategy Alerts - [Listen](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-directory?hsLang=en-gb) to our Alexa European Marketing podcast - [Follow our](https://blog.bvirtual.com/why-you-need-an-e-commerce-strategy-asap?hsLang=en-gb) 4-post Mini-Course on e-Commerce - Our [Press Room](https://content.bvirtual.com/press?hsLang=en-gb) is chock full of valuable resources --- Original post published on 03 November 2020 **Updates:** - 24 November 2020 - 25 November (video short added) - 26 November 2020 - 12 April 2024 [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [Crisis Management](https://blog.bvirtual.com/tag/crisis-management) [lab](https://blog.bvirtual.com/tag/lab) [**Next** LAB | VOICE COMMERCE UPDATE · Alexa European Marketing Flashbriefing S02 E12](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s02-e12-voice-commerce-update?hsLang=en-gb) [**Previous** EXPERT VIEWPOINTS | Raquel Fructos Neuromarketing: Branding for the Brain](https://blog.bvirtual.com/raquel-fructos-neuromarketing-branding-for-the-brain?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/) Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions [**Co-Founder of the Affinità Network**](https://www.affinita.net/) [![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget§ionId=profile-caption) - - - - - - ### Search within our Blog ### Author [![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140) Blogmaster Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*. Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*. Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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