In this 31st edition, our 'Alexa Flash Briefing' gets a new name!
Alba also makes her debut as Paul's co-host,
as together with George, they interview
Cristina Elson, a Senior Specialist at the
Barcelona Virtual Innovation Lab.
A recognised authority on Digital Disruption
in the Retail sector, Elson does not mince words.
That industry, she says, is in deep trouble.
If "Retail Is Dead" – as she claims –
we explore what can be done about it.
Listen right here, and scroll down to consult
additional resources
in this episode's Programme Notes.
"Traditional Retail,
as we understand it today,
is doomed to disappear.
Unless we can offer the consumer
something that they will never,
never find in e-Commerce.
And what’s that?
A unique, exciting, surprising experience!"
~ Cristina Elson
Programme Notes and Links
BV Podcast S03 E05 | May 2021
.
'PHYGITAL' CUSTOMER EXPERIENCES
- THE DEATH OF RETAIL
Expert Viewpoints · Cristina Elson: Understanding The New Retail - NO CHECK-OUT
Amazon Go and Amazon Fresh: How the 'Just walk out' tech works - CASE STUDY
How Tesco "Virtually" Created A New, Lifestyle-Based Market
Hello Twenty-First Century! The "Phygital Experience" is born.
Korea's virtual subway supermarket changed Retailing forever
IN MORE DEPTH
- MASTERCLASS
"Smart Commerce & Customer Experience", May 2021 [in Spanish] - VIDEO INTERVIEW
"Entrepreneurship in the Digital World": Paul Fleming & Cristina Elson - INNOVATION
The Barcelona Virtual Innovation Lab
RELATED "The Reality Revolution" · BV European Marketing Podcast · S03 E04
MORE RESOURCES
- CONVERSIONS & ROI
Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting - DIGITAL LIFESTYLE
Create Value In Your E-Commerce & Loyalty Strategies
FIND IT FAST! Fresh Ideas & Tips to help you, in our handy Podcast Directory.
Podcast Transcript
Our Content Sponsor:- DERBY HOTELS COLLECTION: EUROPEAN LUXURY HOTELS
Save 10% in London, Barcelona and Madrid using the code
mentioned in the Flash Briefing!
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We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Anna Hernández.
We look forward to your feedback, at podcast@bvirtual.com!
You can find this podcast at any time on various platforms:
By speaking to Alexa, here on the Barcelona Virtual Blog,
on Spotify, Podbean, bCast, Apple Podcasts, or at our Soundcloud profile page.
Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.
Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.
The Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
Full Disclosure and Transparency:
* The four members of our Voice Services team — Carrie, George, Leslie and Henry — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
This post was originally published on 28 May 2021
Podcast release: 27 May 2021 on Alexa devices, here on this blog & popular podcast platforms.
Updates:
- Pending
