---
title: PODCAST 52 | German Innovation · The KI Factor · S05 E06
description: The Barcelona Virtual European Marketing Podcast with the latest Marketing, Business & Tech innovations from Europe. Interviews with European entrepreneurs, Voice-related News, Smart Data Tips and Case Studies from Europe.
image: https://blog.bvirtual.com/hubfs/S05%20E06%20-%20German%20Innovation%20The%20KI%20Factor.jpg
---

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# PODCAST 52 | German Innovation · The KI Factor · S05 E06

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Wednesday, August 09, 2023](https://blog.bvirtual.com/german-innovation-the-ki-factor-s05-e06) [0 Comments](https://blog.bvirtual.com/german-innovation-the-ki-factor-s05-e06?hsLang=en-gb#comments-listing)

In our 52nd episode, we take a “Deep Dive” into Deep Tech, with a focus on Innovation in Germany.

*Paul reports back after attending  
the 2023 Deep Tech Awards,  
an annual event in which the 'Senat'  
– Berlin's regional government –  
recognises 5 Berlin-based companies,  
in five different tech categories.

And we take the opportunity  
to do a mini "SWOT" Analysis on Germany's potential  
to win the global Innovation Race!*

**You can listen to the podcast right here.  
Just keep scrolling down!**

---

  
**Just what exactly is  
the “KI Factor”?

That secret ingredient found in  
Germany's "Secret Sauce"?**

---

 

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S05 E06 - German Innovation: The KI Factor - BV European Marketing Podcast](https://soundcloud.com/user-492769183/s05-e06-german-innovation-the-ki-factor-bv-european-marketing-podcast)

 

**Programme Notes and Links  
BV Podcast S05 E06 | POD 52**

### **THE BASICS**

- **THE EVENT**  
  – [The Berlin Deep Tech Awards 2023](https://www-berlin-de.translate.goog/deeptech/blog/artikel.1343198.php?_x_tr_sl=de&_x_tr_tl=en&_x_tr_hl=en) · [Info, Winners & Speakers](https://www-berlin-de.translate.goog/deeptech/blog/artikel.1343198.php?_x_tr_sl=de&_x_tr_tl=en&_x_tr_hl=en) · \[[original German](https://www.berlin.de/deeptech/blog/artikel.1343198.php)\]  
  – [The Agency, Uhura, Affinità Germany](https://www.uhura.de/) · [Affinità.com](https://www.affinita.com)  
  – [Photo Gallery](https://christophsoeder.com/ttsusergalerie/deep-tech-award-2023/?req=o&key=ui8jonbzg78uijbzgz8ujiuz78z89udweh8u8ihu9h) · <https://christophsoeder.com/ttsusergalerie/deep-tech-award-2023/?req=o&key=ui8jonbzg78uijbzgz8ujiuz78z89udweh8u8ihu9h>[Christoph Soeder Fotografie](https://christophsoeder.com/ttsusergalerie/deep-tech-award-2023/?req=o&key=ui8jonbzg78uijbzgz8ujiuz78z89udweh8u8ihu9h)
- **THE WINNERS**  
  🏆 [Artificial Intelligence · Bearcover, GmbH](https://www.bearcover.de/)  
  🏆 [Sustainable and Social Impact](https://yonicore.com/) · [YoniCore by CoreCreation UG](https://yonicore.com/)  
  🏆 [Web3 · DLT, Blockchain, NFT & Metaverse](https://li.fi/) ·[Li.Fi Service, GmbH](https://li.fi/)  
  🏆 [IoT / Industrie 4.0](https://www.assistme.io/en/assistme-en/) · [AssistMe, GmbH](https://www.assistme.io/en/assistme-en/)  
  🏆 [IT Security](https://www.neofonie.de/en/) · [Neofonie, GmbH](https://www.neofonie.de/en/)

![SENATORIN FRANSIKA GIFFEY - 172413_20230706_cc6_7129_deep_tech_award_2023_christoph_soeder](https://blog.bvirtual.com/hs-fs/hubfs/SENATORIN%20FRANSIKA%20GIFFEY%20-%20172413_20230706_cc6_7129_deep_tech_award_2023_christoph_soeder.jpg?width=625&height=417&name=SENATORIN%20FRANSIKA%20GIFFEY%20-%20172413_20230706_cc6_7129_deep_tech_award_2023_christoph_soeder.jpg)

Berlin Senator Franziska Giffey opened the event ([Christoph Soeder](https://christophsoeder.com/ttsusergalerie/deep-tech-award-2023/?req=o&key=ui8jonbzg78uijbzgz8ujiuz78z89udweh8u8ihu9h))

[![Keynote Presentation Senatorin Franziska Giffey Deep Tech Berlin 2023](https://blog.bvirtual.com/hs-fs/hubfs/Keynote%20Presentation%20Senatorin%20Franziska%20Giffey%20Deep%20Tech%20Berlin%202023.jpg?width=625&height=357&name=Keynote%20Presentation%20Senatorin%20Franziska%20Giffey%20Deep%20Tech%20Berlin%202023.jpg)](https://drive.google.com/file/d/1e5MW6N-7FRcPJomVm1nCkuXRZ9UJ2Hwk/view?usp=sharing)

Short video: Senator Giffey talks about Berlin's Innovation Roadmap \[in German\]

![FINALISTS - 191848_20230706_cc5_5487_deep_tech_award_2023_christoph_soeder](https://blog.bvirtual.com/hs-fs/hubfs/FINALISTS%20-%20191848_20230706_cc5_5487_deep_tech_award_2023_christoph_soeder.jpg?width=625&height=417&name=FINALISTS%20-%20191848_20230706_cc5_5487_deep_tech_award_2023_christoph_soeder.jpg)Recognising the Finalists from 5 award categories, at the end of Deep Tech 2023 in Berlin ([Christoph Soeder](https://christophsoeder.com/ttsusergalerie/deep-tech-award-2023/?req=o&key=ui8jonbzg78uijbzgz8ujiuz78z89udweh8u8ihu9h))

- GERMAN INNOVATION  
  <https://neurocatching.com>[💡](https://neurocatching.com)Webs: [Digital Hub Initiative Germany](https://www.de-hub.de/en/)<https://neurocatching.com> · [Deutschland.de](https://www.deutschland.de/en/topic/business) · [Germany Trade & Invest](https://www.gtai.de/en/invest/hot-topics/start-up-location-germany)
  
  <https://www.neuronsinc.com><https://neurocatching.com>💡 AI / KI: [Artificial Intelligence in Berlin](https://ai-berlin.com/)<https://neurocatching.com> · [AI Boom Sparks German Start-Up Recovery](https://www.gtai.de/en/meta/press/ai-boom-sparks-german-start-up-recovery-1018612)
  
  <https://www.getfeeder.com/><https://neurocatching.com>💡 Podcasts: [Innovation geht anders](https://www.trendone.com/podcast)<https://neurocatching.com> · [Saving European Innovation](https://blog.bvirtual.com/saving-european-innovation-bv-european-marketing-podcast-s03-e07?hsLang=en-gb)

![CHART - Breakdown of Startups in Germany - 2022 - blog](https://blog.bvirtual.com/hs-fs/hubfs/CHART%20-%20Breakdown%20of%20Startups%20in%20Germany%20-%202022%20-%20blog.png?width=700&height=394&name=CHART%20-%20Breakdown%20of%20Startups%20in%20Germany%20-%202022%20-%20blog.png)

 

---

DISCOVER 50+ EPISODES ON MARKETING & INNOVATION IN EUROPE  
[BV European Marketing Podcast Directory · Seasons 01 – 05](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-5?hsLang=en-gb)

---

 

**ADDITIONAL RESOURCES**

- **KEYNOTE SPEAKERS**  
  – [Prof. Dr. Bastian Halecker](https://www.linkedin.com/in/dr-bastianhalecker/), Founding Partner [German Deep Tech Institute ](https://www.germandeeptech.institute/)  
  – [Dr. Tina Klüwer](https://www-berlin-de.translate.goog/deeptech/blog/artikel.1340817.php?_x_tr_sl=de&_x_tr_tl=en&_x_tr_hl=en), Director of the [Artificial Intelligence Entrepreneurship Center](https://kiez.ai/) 

![IMG_9052](https://blog.bvirtual.com/hs-fs/hubfs/IMG_9052.jpg?width=650&height=488&name=IMG_9052.jpg)Prof. Dr. Halecker .The 5 Phases that let us to Deep Tech

 

![IMG_9057](https://blog.bvirtual.com/hs-fs/hubfs/IMG_9057.jpg?width=650&height=488&name=IMG_9057.jpg)Prof. Dr. Halecker .German Innovation's biggest challenges

 

![IMG_9067](https://blog.bvirtual.com/hs-fs/hubfs/IMG_9067.jpg?width=650&height=650&name=IMG_9067.jpg)Dr. Tina Klüwer paraphrased Goethe: "Grey, dear friend, is all theory," The research infrastructure is underexploited.

![IMG_9073](https://blog.bvirtual.com/hs-fs/hubfs/IMG_9073.jpg?width=650&height=650&name=IMG_9073.jpg)Dr. Klüwer: German AI-Startups are young, perform their own research, yet lack Marketing & Sales skills.

 

**BONUS RESOURCES**

The Daimler Benz "Avatar Vision", featuring their 2039 Concept Car

---

SEE ALSO  
[BV European Marketing Podcast S02 E05 · Innovation in Germany · 2020](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-innovation-in-germany.s02-e05?hsLang=en-gb)

---

 

### Get to know the BV Innovation Lab in less than 30 seconds. [see video on youtube](https://youtu.be/BQQVUvOa7l8) · [lab.bvirtual.com](https://content.bvirtual.com/lab-new?hsLang=en-gb)

### **Podcast Transcript**

- - **DOWNLOAD PDF**  
      TRANSCRIPT - BV European Marketing Podcast - S05 E06 · German Innovation

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---

 

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| --- | --- |

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**Full Disclosure and Transparency**

The members of BV Story Studio's Voice Team *—* *Carrie, George, Leslie, Henry and Sonia* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

*Caleb* is our new intern. His southern US accent originated at Revoicer.

This post was originally published on 04 August 2023.

Podcast release: 03 August 2023 on Alexa devices, here on this blog & popular podcast platforms.

· · · · ·   
Event photos featured in the trailer video are thanks to [Christoph Soeder Fotografie.](https://christophsoeder.com/)   
· · · · ·

**Updates**

- 07 August 2023
- 08-09 August 2023

[Alexa Flash Briefing](https://blog.bvirtual.com/tag/alexa-flash-briefing) [lab](https://blog.bvirtual.com/tag/lab)

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[**Next** 01 | PERSONALISATION · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-01-personalisation-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb)

[**Previous** PODCAST 51 | Euro Innovators · Gemma Cernuda, Women & e-Commerce · S05 E05 \[LIVE SESSION\]](https://blog.bvirtual.com/women-and-ecommerce-gemma-cernuda-bv-european-marketing-podcast-s05-e05?hsLang=en-gb)

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