---
title: SAVING EUROPEAN INNOVATION · BV European Marketing Podcast · S03 E07
description: "Paul & Alba discuss the current Innovation Crisis in Europe with the BV Innovation Lab Voice Team.\nAlong with ways to fix it."
image: https://blog.bvirtual.com/hubfs/S03%20E07%20-%20Saving%20European%20Innovation.jpg
---

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# SAVING EUROPEAN INNOVATION · BV European Marketing Podcast · S03 E07

[Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Thursday, September 30, 2021](https://blog.bvirtual.com/saving-european-innovation-bv-european-marketing-podcast-s03-e07) [0 Comments](https://blog.bvirtual.com/saving-european-innovation-bv-european-marketing-podcast-s03-e07?hsLang=en-gb#comments-listing)

![S03 E07](https://blog.bvirtual.com/hs-fs/hubfs/S03%20E07.jpg?width=700&name=S03%20E07.jpg)Paul & Alba discuss the current Innovation Crisis in Europe with the BV Innovation Lab Voice Team.  
Along with ways to fix it.

As we all get back to work after summer,  
Paul is joined in the studio by the entire Voice Services Team  
of our[BV Innovation Lab](https://content.bvirtual.com/lab?hsLang=en-gb).

Whilst Leslie reports on a worrisome decline  
in European business leadership, George and Henry   
point to a new generation of Euro Innovators  
in advanced technologies.

At the same time, Carrie informs us of new  
EU draft legislation to "protect us from AI".  
Will such regulation from Brussels help,  
or hinder?

**Listen right here, and scroll** **down to consult  
additional resources   
in this episode's Programme Notes.**

---

*"As recently as the 1990s,  
Western Europe made up 32%  
of companies in the top 1%  
of economic profit, globally.*

*By 2016, that slice of the pie  
had shrunk by half, where only 16%  
of these leading firms came  
from Europe."

Today, Europe is investing  
in Data Analytics, Cloud Computing,  
IoT... and European innovators  
lead in AI, Robotics and Voice.*

*Is a comeback in the making?*

---

 

[AFFINITÀ | Barcelona Virtual](https://soundcloud.com/user-492769183) · [S03 E07 - Saving European Innovation - Barcelona Virtual European Marketing Podcast](https://soundcloud.com/user-492769183/s03-e07-saving-european-innovation-barcelona-virtual-european-marketing-podcast)

---

# **Programme Notes and Links BV Podcast S03 E07 | September 2021**

## **.** **IN CONTEXT**

- **MCKINSEY GLOBAL INSTITUTE**  
  [Reviving Innovation in Europe](https://www.mckinsey.com/featured-insights/innovation-and-growth/reviving-innovation-in-europe)
- **DELOITTE INSIGHTS**  
  [Innovation in Europe](https://www2.deloitte.com/content/dam/insights/us/articles/DE_897_Innovation-in-Europe/DI_Innovation-In-Europe.pdf)
- **EUROPEAN LEADERS**  
  [13 Companies You Never Knew Were European](https://www.insider.com/companies-you-never-knew-european-2018-8)
- **GERMANY: DRIVING INNOVATION**  
  [In-Car Voice Assistant Users: Strong Adoption in Germany](https://voicebot.ai/2021/08/23/in-car-voice-assistant-users-127-million-in-the-u-s-with-strong-adoption-in-the-uk-and-germany-as-well-new-report/)

---

![CHART - EU losing ground - McKinsey - 2018](https://blog.bvirtual.com/hs-fs/hubfs/CHART%20-%20EU%20losing%20ground%20-%20McKinsey%20-%202018.png?width=600&name=CHART%20-%20EU%20losing%20ground%20-%20McKinsey%20-%202018.png)

![CHART - Triggers for Innovation 2019 Deloite](https://blog.bvirtual.com/hs-fs/hubfs/CHART%20-%20Triggers%20for%20Innovation%202019%20Deloite.png?width=600&name=CHART%20-%20Triggers%20for%20Innovation%202019%20Deloite.png)

---

![CHART - Euro Investments in Innovation 2019 Deloite](https://blog.bvirtual.com/hs-fs/hubfs/CHART%20-%20Euro%20Investments%20in%20Innovation%202019%20Deloite.png?width=600&name=CHART%20-%20Euro%20Investments%20in%20Innovation%202019%20Deloite.png)

 

---

## **THREE EUROPEAN INNOVATORS**

- **UNITED KINGDOM**  
  [Arm launches hardware platforms for software-defined cars ·](https://venturebeat.com/2021/09/15/arm-launches-hardware-platforms-for-software-defined-cars/)[Arm.com](https://www.arm.com/)
- **CZECH REPUBLIC**  
  [Alexa Prize Grand Challenge IV Awarded to Team from Czech Technical University](https://voicebot.ai/2021/08/16/alexa-prize-grand-challenge-4-awarded-to-team-from-czech-technical-university/)
- **SWEDEN**  
  [Artificial Solutions - Website and Resources](https://www.artificial-solutions.com/)

---

**RELATED ** [Discover additional cases of European Innovation](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-innovation-in-europe-s02-e08?hsLang=en-gb)

---

### **BONUS RESOURCES**

- **TECH BARCELONA**  
  [A European Engine of Change](https://techbarcelona.com/en/)
- **THE BV INNOVATION LAB**  
  "[We take you to the Future, today](https://content.bvirtual.com/lab?hsLang=en-gb)"

---

**FIND IT FAST! ** Fresh Ideas & Tips to help you, **[in our handy Podcast Directory](https://blog.bvirtual.com/european-marketing-flash-briefing-directory-episodes-1-to-11?hsLang=en-gb).**

---

### **Podcast Transcript**

- **DOWNLOAD PDF**  
  Transcript: BV European Marketing Flash Briefing S03 E07 (Coming Soon)

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---

 

| ![paul fleming](https://blog.bvirtual.com/hs-fs/hubfs/paul%20fleming.jpg?width=150&name=paul%20fleming.jpg) | ![alba güell](https://blog.bvirtual.com/hs-fs/hubfs/alba%20g%C3%BCell.jpg?width=150&name=alba%20g%C3%BCell.jpg) |
| --- | --- |

We hope you enjoy the monthy broadcasts,<https://bvirtual.com/#team>****[hosted by Paul Fleming, ](https://bvirtual.com/#team)****[together with](https://bvirtual.com/#team)****[Alba Güell](https://bvirtual.com/#team).****  
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Please, don't forget to **include your comments** with us here on the Blog; and also to** share your own examples **of innovative Intelligent Marketing from Europe.

**Your own project just might be featured in one of our future Flash Briefings!**  
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[![The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Alexa%20Team%20Social.png?width=600&name=BV%20Alexa%20Team%20Social.png)](https://www.bvirtual.com)

The original Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul  
 

**Full Disclosure and Transparency:**

\* The four members of our Voice Services team *—* *Carrie, George, Leslie and Henry* *—* are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

This post was originally published on 30 September 2021  
Podcast release: 30 September 2021 on Alexa devices, here on this blog & popular podcast platforms.

Cover Photo by **[Kindel Media](https://www.pexels.com/@kindelmedia?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels)** from **[Pexels](https://www.pexels.com/photo/low-angle-shot-of-robot-8566526/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels)**

**Updates:**

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