STUDIO LIVE SESSION | Neuromarketing · BV European Marketing Podcast · S04 E06

S04 E06
In our 41st Episode, we're joined by two European Neuromarketing pioneers.

Raquel Fructos, also known as @neurorachel on Instagram,
is a successful entrepreneur and Senior Specialist
at the BV Innovation Lab.

Pablo Filomeno, is co-founder and director of Feeder,
a Neuromarketing platform based on Facial Recognition
that provides Brands with “Emotional Analytics”.

In this LIVE Session, recorded in our Lab on 16 June 2022,
our goal was to bring "Neuro" down to earth.
To make Neuromarketing easier for you to understand.

95% of purchase decisions are unconscious.
– Gerald Zaltman – 

Listen to the podcast right here.
And just scroll down for
additional resources in this episode's
Programme Notes

Programme Notes and Links
BV Podcast S04 E06 | June 2022


Feeder: A Quick Overview

BV European Marketing Podcast S02 E11· Why You Need Neuromarketing


Facial Coding and Eye Tracking: see how it's done

Rachel Subheader - def-2

Visual, Personal, Memory, Tangible, Contrast and Emotion.


Pablo Filomeno explaining on Spanish Television how Feeder works,
at Mobile World Congress 2022.


HubSpot Video

The BV Innovation Lab in less than 30 seconds.

Podcast Transcript

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Paul Fleming, Host of the Barcelona Virtual European Marketing Podcast Alejandro Molina, Co-Host of the Barcelona Virtual European Marketing Podcast

We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Alejandro Molina.
We look forward to your feedback, at!

You can find this podcast at any time on various platforms:

By speaking to Alexa, here on the Barcelona Virtual Blog,
on Spotify, Google Podcasts, YouTube, Podbean, bCast,
Apple Podcasts,
or at our Soundcloud profile page.

Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.

Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.


The Alexa European Marketing Flash Briefing Team - Barcelona Virtual -

The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul

Full Disclosure and Transparency

The four members of our Voice Services team Carrie, George, Leslie and Henry are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

This post was originally published on 15 July 2022
Podcast release: 14 July 2022 on Alexa devices, here on this blog & popular podcast platforms.


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