In our 41st Episode, we're joined by two European Neuromarketing pioneers.
Raquel Fructos, also known as @neurorachel on Instagram,
is a successful entrepreneur and Senior Specialist
at the BV Innovation Lab.
Pablo Filomeno, is co-founder and director of Feeder,
a Neuromarketing platform based on Facial Recognition
that provides Brands with “Emotional Analytics”.
In this LIVE Session, recorded in our Lab on 16 June 2022,
our goal was to bring "Neuro" down to earth.
To make Neuromarketing easier for you to understand.
95% of purchase decisions are unconscious.
– Gerald Zaltman –
Listen to the podcast right here.
And just scroll down for
additional resources in this episode's
BV Podcast S04 E06 | June 2022
- OUR EXPERTS
Raquel Fructos · Senior Specialist, Neuromarketing · BV Innovation Lab
Pablo Filomeno · Co-Founder and CEO · Feeder
- ABOUT FEEDER
The Feeder Website
Technology: How Feeder Works
Feeder: A Quick Overview
- NEURO AND MARKETING
Expert Viewpoints · Raquel Fructos Neuromarketing: Branding For The Brain
- LEARN FROM BEST CASES
15 Powerful Examples of Neuromarketing
- PSYCHOLOGY TODAY
The Myth of the Rational Consumer
BV European Marketing Podcast S02 E11· Why You Need Neuromarketing
MORE IDEAS AND RESOURCES
Facial Coding and Eye Tracking: see how it's done
- HOMER AND THE 6 STIMULI
Visual, Personal, Memory, Tangible, Contrast and Emotion.
Pablo Filomeno explaining on Spanish Television how Feeder works,
at Mobile World Congress 2022.
The BV Innovation Lab in less than 30 seconds.
- DOWNLOAD PDF
Pending: TRANSCRIPT - Studio Live Session - BV European Marketing Podcast S04 E06
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The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
The four members of our Voice Services team — Carrie, George, Leslie and Henry — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
This post was originally published on 15 July 2022
Podcast release: 14 July 2022 on Alexa devices, here on this blog & popular podcast platforms.