In our 41st Episode, we're joined by two European Neuromarketing pioneers.
Raquel Fructos, also known as @neurorachel on Instagram,
is a successful entrepreneur and Senior Specialist
at the BV Innovation Lab.
Pablo Filomeno, is co-founder and director of Feeder,
a Neuromarketing platform based on Facial Recognition
that provides Brands with “Emotional Analytics”.
In this LIVE Session, recorded in our Lab on 16 June 2022,
our goal was to bring "Neuro" down to earth.
To make Neuromarketing easier for you to understand.
95% of purchase decisions are unconscious.
– Gerald Zaltman –
Listen to the podcast right here.
And just scroll down for
additional resources in this episode's
Programme Notes.
THE BASICS
- OUR EXPERTS
Raquel Fructos · Senior Specialist, Neuromarketing · BV Innovation Lab
Pablo Filomeno · Co-Founder and CEO · Feeder - ABOUT FEEDER
The Feeder Website
Technology: How Feeder Works
Feeder: A Quick Overview
- NEURO AND MARKETING
Expert Viewpoints · Raquel Fructos Neuromarketing: Branding For The Brain - LEARN FROM BEST CASES
15 Powerful Examples of Neuromarketing - PSYCHOLOGY TODAY
The Myth of the Rational Consumer
SEE ALSO
BV European Marketing Podcast S02 E11· Why You Need Neuromarketing
MORE IDEAS AND RESOURCES
Facial Coding and Eye Tracking: see how it's done
- HOMER AND THE 6 STIMULI
Visual, Personal, Memory, Tangible, Contrast and Emotion.
BONUS RESOURCES
Pablo Filomeno explaining on Spanish Television how Feeder works,
at Mobile World Congress 2022.
The BV Innovation Lab in less than 30 seconds.
lab.bvirtual.com
Podcast Transcript
- DOWNLOAD PDF
Pending: TRANSCRIPT - Studio Live Session - BV European Marketing Podcast S04 E06 - FIND IT FAST!
Fresh Ideas & Tips to help you, in our handy Podcast Directory.
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We hope you enjoy the monthy broadcasts, hosted by Paul Fleming, together with Alejandro Molina.
We look forward to your feedback, at podcast@bvirtual.com!
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Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.
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We look forward to hearing from you.
The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
The four members of our Voice Services team — Carrie, George, Leslie and Henry — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
This post was originally published on 15 July 2022
Podcast release: 14 July 2022 on Alexa devices, here on this blog & popular podcast platforms.
Updates
- pending
