--- title: 03 | GEOMARKETING · 5 Things AI Needs to Know about Intelligent Marketing description: A new video series from Barcelona Virtual to help you effectively apply AI to your own Marketing. Premiered on 25 October, running 5 succesive Wednesdays. image: https://blog.bvirtual.com/hubfs/Geomarketing%20%20-%20YT%20%E2%80%93%201.jpg --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # 03 | GEOMARKETING · 5 Things AI Needs to Know about Intelligent Marketing [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Wednesday, November 15, 2023](https://blog.bvirtual.com/video-03-geomarketing-5-things-ai-needs-to-know-about-intelligent-marketing) [0 Comments](https://blog.bvirtual.com/video-03-geomarketing-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb#comments-listing) ![Geomarketing - YT – 1](https://blog.bvirtual.com/hs-fs/hubfs/Geomarketing%20%20-%20YT%20%E2%80%93%201.jpg?width=700&height=394&name=Geomarketing%20%20-%20YT%20%E2%80%93%201.jpg) In Video 03, you'll see how the "combo" of Geomarketing + AI could redefine your Marketing game.   **★** 3 MIN READ **|** Quick Read | **ARTIFICIAL INTELLIGENCE ★**   ## *Go Glocal! * Welcome back to the third installment of our exciting series on AI and Intelligent Marketing! Alex, from our BV Innovation Lab, together with his colleague George will  unravel the secrets of Geomarketing. If you link Geo with AI, you have an explosive combination for your Marketing strategies. Among other things, Personalisation and Relevance that will drive your KPIs higher and higher. That's why we're so excited to share this third video with you!   --- ALL 5 EPISODES ON YOUTUBE & BV SOCIAL MEDIA And don't forget to join us again Wednesday, November 22nd, as we look at X-Commerce with Adele! --- ## *Cracking the Code: Geomarketing + AI * In the world of Marketing, precision is key, and that's where Geomarketing comes in. It's all about tailouring your strategies to specific locations, cultures, and targets. At BV, we're strong advocates for using Geomarketing to reach your most profitable customers. Let's dive into the practical benefits of incorporating Geomarketing into your strategy.   ## *Three Benefits of Geomarketing You Can't Ignore * In the world of Marketing, precision is key, and that's where Geomarketing comes in. It's all about tailouring your strategies to specific locations, cultures, and targets. At BV, we're strong advocates for using Geomarketing to reach your most profitable customers.   ### *1. You Start with Geography* Ever wondered where your best sales are coming from? Geomarketing helps you identify your top-performing regions, whether it's the thriving markets in Spain, the most profitable countries in the EU, or the specific states that your leading American customers call home. ### *2. Deep Dive into Customer Data* Collecting and analysing more data than ever about your customers is a Geomarketing superpower. From location and behavior to preferences and needs, this information boosts conversion rates, optimises budgets, and refines customer segmentation.   --- . HOW AI TRENDS FOR MARKETERS. [How AI Is Revolutionising the Marketing Landscape](https://offers.hubspot.com/ai-marketing) ---   ### *3. Precision Marketing: Tailour Your Approach* Geomarketing goes beyond location – it delves into the details that matter. From technical formats to e-commerce issues and tone of voice, this precision ensures your marketing resonates on a personal level with your audience.   ### *"But Wait, There's More!" Unlock Personalisation with Geomarketing* By incorporating Geomarketing, you elevate your Personalisation strategies to new heights. Your messages, content, products, and services connect better than ever because they seem native to the local culture, language, climate, and other factors of your customers' lives. You'll reap the rewards by developing glossaries for each market.  Craft campaigns that feel native by using use local time + date formats, the correct currency and payment details, even being careful of special codes around colours and numbers (think China!). ![At Barcelona Virtual, international glossaries help us to localise our Marketing](https://blog.bvirtual.com/hs-fs/hubfs/Intl%20Buyers.png?width=700&height=394&name=Intl%20Buyers.png) And take special very care of your Brand's tone of voice (the formal *You* vs the informal *you*). All of this will convert your Marketing into frictionless communication that weaves itself into the local culture of customers in your most important markets. ---   ## Thank you for watching Video 03.  We hope it helps you achieve amazing results! And remember: Episode 4 on X-Commerce drops Wednesday, November 22nd! ## Be sure to click on the subtitles icon in the lower-right corner on YouTube. ⬇️ EN CASTELLANO ⬇️ ## En YouTube, no olvides hacer clic sobre el icono para subtítulos en la esquina derecha inferior. ---   *– Legendary Mistakes –  The car company that promoted a flashy new car that "wouldn't go".* *The baby food company that seemed to be selling infant body parts.* *The designer who almost caused a political crisis by redrawing a map* --- ## *Avoiding Pitfalls: The Power of Details* At BV, we live by the saying "God is in the details," especially with Geomarketing. While powerful, it requires careful consideration. Here's where AI steps in. In Video 3, George shares other crucial aspects to consider: - ***Physical Location Matters*** Consider how geography and climate influences customer **needs, preferences, and logistics.** - ***Climate, History, Economy, and Politics*** **Dive deep (sensitively)** into understanding local issues like history, economy, and politics. - ***Cultural and Linguistic Aspects*** Celebrate holidays, respect cultural nuances, and do your homework. **Conversions rise by 60%** when campaigns celebrate local festivities, but understanding the emotional and historic meanings is absolutely key. --- ## *The Power of Smart Data + Geolocation* [This Billboard Ad Coughs When You're Smoking Near It](https://www.cnbc.com/2017/01/16/this-billboard-ad-coughs-when-youre-smoking-near-it.html) This example of Smart Media in Sweden attracted worldwide attention --- ## *AI Integration* Generative AI can help you in two key ways: First, when connected to your CRM or sales database, AI can quickly and efficiently pinpoint your most profitable markets. However, AI bots are not database management systems  and cannot access this data. You'll need to use a separate tool or API to extract the relevant data and feed it into your AI for analysis. Second, tools such as Chat GPT (and others) can definitely provide you with detailed information about local aspects of your customers' lives. And even warn you of errors you might unwittingly commit. *Tech Resources for the Geeks Among Us ;-)* - [How to Use ChatGPT for Market Research](https://zapier.com/blog/chatgpt-market-research/) - [How to Retrieve MYSQL Date with ChatGPT](https://blog.devart.com/power-up-your-mysql-queries-how-chatgpt-can-help-you-retrieve-mysql-data.html) - [ChatGPT for SQL: A Beginner’s Guide With Examples](https://blog.enterprisedna.co/chatgpt-for-sql/) - [Turn Your Location Data into Actionable Geomarketing Insights.](https://www.spotzi.com/en/products/spotzi-profiling/) ---   **BONUS RESOURCES**      "A Love Letter from Barcelona" | Excellent Geomarketing!    Your Starter Kit, with "Glocal" Advice   --- AFFINITÀ: LOCAL EVERYWHERE [Podcast · 6 Expert Voices from around the World to Guide You](https://blog.bvirtual.com/affinita-local-everywhere-bv-european-marketing-podcast-s05-e02?hsLang=en-gb) ---      This article was originally published on the blog on 15 November 2023.   **Updates:** - 16/11/2023 - 17/11/2023   [Artificial Intelligence](https://blog.bvirtual.com/tag/artificial-intelligence) [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [Geo-Marketing](https://blog.bvirtual.com/tag/geo-marketing) [lab](https://blog.bvirtual.com/tag/lab) [**Next** 04 | X-COMMERCE · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-04-xcommerce-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) [**Previous** 02 | SMART ROI · 5 Things AI Needs to Know about Intelligent Marketing](https://blog.bvirtual.com/video-02-smart-roi-5-things-ai-needs-to-know-about-intelligent-marketing?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/) Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions [**Co-Founder of the Affinità Network**](https://www.affinita.net/) [![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget§ionId=profile-caption) - - - - - - ### Search within our Blog ### Author [![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140) Blogmaster Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*. Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*. 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And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. 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