In Episode 51, meet the "Motor of e-Commerce": Women!
A new study shows,
once again, the power women wield
in Online Commerce.
Gemma Cernuda began
her own consulting company 22 years ago,
exclusively focused on effective
communication strategies to women.
With her recent study,
Gemma is focusing on e-Commerce. Get ready
for some surprising ideas!
You can already listen to the podcast
right below.
And scroll down for
additional resources in this episode's
Programme Notes.
AUDIO VERSION
VIDEO IN ENGLISH
Be sure to click on the subtitles icon in the lower-right corner on YouTube.
VÍDEO EN INGLÉS
SUBTITULADO EN CASTELLANO
No olvides hacer clic sobre el icono para subtítulos en la esquina derecha inferior.
BV Podcast S05 E05 | POD 51
MEET GEMMA
Gemma Cernuda, LinkedIn
Web · Instagram · Blog
"Mujer y e-Commerce" ("Women & e-Commerce"
Gemma's most recent study (in Spanish)
RELATED TOPICS
STUDIES | Further Research on Gemma's Website
SUBSCRONOMY
FORBES | The Growth of Subscription Commerce
ENTREVISTA
LA VANGUARDIA | Gemma Cernuda en "La Contra"
The 2010 Commercial Ethnography Study for PlayStation Spain. Barcelona Virtual, together with Gemma Cernuda.
For Brands willing
to listen and learn,
the good news is that women
are very open and faithful.
They actively look for companies
genuinely interested in knowing
and understanding them.
A RECOGNISED THOUGHT LEADER
Gemma's well-known Tedx Talk, Barcelona (in Spanish) · 2016
MENCIONADO EN EL PODCAST
Platanomelón, created by European women in e-Commerce
"Valientes": The Documentary about 'Brave Brands' (in Spanish) · 2021
Podcast Transcript
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TRANSCRIPT PENDING - BV European Marketing Podcast - S05 E05
- DOWNLOAD PDF
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We hope you enjoy the monthy podcasts, hosted by Paul Fleming,
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We look forward to your feedback, at podcast@bvirtual.com!
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Please, don't forget to include your comments with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.
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We look forward to hearing from you.
The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul
The members of BV Story Studio's Voice Team — Carrie, George, Leslie, Henry and Sonia — are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.
Caleb is our new intern. His southern US accent originated at Revoicer.
This post was originally published on 30 June 2023
Podcast release:
29 June 2023 on Alexa devices; 30 June 2023 here on this blog & popular podcast platforms.
Updates
- 04 July 2023
- 28 July 2023
- 02 August 2023
- 09/10 August 2023
- 11 August 2023*
- 08 January 2024
- 12 April 2024
* HD video optimisation