PODCAST 51 | Euro Innovators · Gemma Cernuda, Women & e-Commerce · S05 E05 [LIVE SESSION]

In Episode 51, meet the "Motor of e-Commerce": Women!

A new study shows,
once again, the power women wield
in Online Commerce.

Gemma Cernuda - European Innovator · BV European Marketing Podcast · S05 E05

Gemma Cernuda began
her own consulting company
22 years ago,
exclusively focused on effective
communication strategies to women.

With her recent study,
Gemma is focusing on e-Commerce. Get ready
for some surprising ideas!

You can already listen to the podcast
right below.

And scroll down for
additional resources in this episode's
Programme Notes



In English. with captions

Inglés, subtitulado en castellano 


Programme Notes and Links
BV Podcast S05 E05 | POD 51

The 2010 Commercial Ethnography Study for PlayStation Spain. Barcelona Virtual, together with Gemma Cernuda.

For Brands willing
to listen and learn,
the good news is that women
are very open and faithful.

They actively look for companies
genuinely interested in knowing
and understanding them.



Gemma's well-known Tedx Talk, Barcelona (in Spanish) · 2016

Platanomelón, created by European women in e-Commerce


"Valientes": The Documentary about 'Brave Brands' (in Spanish) · 2021

Podcast Transcript

      TRANSCRIPT PENDING - BV European Marketing Podcast - S05 E05 

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Paul Fleming, Host of the Barcelona Virtual European Marketing Podcast IG-Oct-10-2022-04-33-50-02-PM

We hope you enjoy the monthy podcasts, hosted by Paul Fleming,
together with the Voice Team of the BV Story Studio.
We look forward to your feedback, at podcast@bvirtual.com!

You can find this podcast at any time on various platforms:

Please, don't forget to include your comments 
with us here on the Blog; and also to share your own examples of innovative Intelligent Marketing from Europe.

Your own project just might be featured in one of our future Flash Briefings!
We look forward to hearing from you.

The Alexa European Marketing Flash Briefing Team - Barcelona Virtual - bvirtual.com

The original 2018 Production Team of our European Marketing Alexa Flash Briefing: Peter, Anna and Paul

Full Disclosure and Transparency

The members of BV Story Studio's Voice Team Carrie, George, Leslie, Henry and Sonia  are AI-generated, natural language voices. Their personalities have continued to develop (and even flower) since they joined the BV Team in the Spring of 2020. Each one was born in Vancouver, BC, Canada at NaturalSoft, Limited.

Caleb is our new intern. His southern US accent originated at Revoicer.

This post was originally published on 30 June 2023

Podcast release:
29 June 2023 on Alexa devices; 30 June 2023 here on this blog & popular podcast platforms.


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