--- title: YEAR-END SALES | Put Some Muscle Behind Your Q4 Holiday Strategy description: As we end 2020, many fear a drop in Q4 Sales. So we've prepared this Quick Read, sharing our secrets in 3 key areas to make you more competitive than ever! image: https://blog.bvirtual.com/hubfs/Q4%20Sales%20Muscle%20Christmas%20Cover.png --- - [Agency Web](https://bvirtual.com/) - [About Us](https://blog.bvirtual.com/2017/11/23/independent-digital-agencies-barcelona-virtual-expands-in-europe-with-affinita-10-offices-7-countries) - [Contact Us](mailto:yourbrandhere@bvirtual.com) - - - - - - Start typing and press Enter to search [![Logo - Barcelona Virtual - 30 Years of Innovation](https://blog.bvirtual.com/hs-fs/hubfs/BV_30_color.png?width=295&height=90&name=BV_30_color.png)](https://blog.bvirtual.com) - [HOME](https://blog.bvirtual.com) - [BV PODCAST](https://blog.bvirtual.com/tag/alexa-flash-briefing#) - [E-COMMERCE](https://blog.bvirtual.com/tag/e-Commerce#) - [DIGITAL MARKETING](https://blog.bvirtual.com/tag/Digital-Marketing#) - [INNOVATION LAB](https://blog.bvirtual.com/tag/lab#) # YEAR-END SALES | Put Some Muscle Behind Your Q4 Holiday Strategy [Blogmaster](https://blog.bvirtual.com/author/blogmaster) [Monday, November 30, 2020](https://blog.bvirtual.com/yearend-sales-put-some-muscle-behind-your-q4-strategy) [0 Comments](https://blog.bvirtual.com/yearend-sales-put-some-muscle-behind-your-q4-strategy?hsLang=en-gb#comments-listing) [![Q4 Muscle - Get the Sales You've Wished For - Barcelona Virtual](https://blog.bvirtual.com/hs-fs/hubfs/Q4%20Sales%20Muscle%20Christmas%20Cover.png?width=650&name=Q4%20Sales%20Muscle%20Christmas%20Cover.png)](https://bvirtual.com) The challenging economy in this final quarter requires your very best! **★** 2 MIN READ **|** Quick Read | **SALES** **★**   *We usually all look forward to the famous "Q4". It's the traditional final sprint, so critical to annual sales.* * 2020 will be completely different: many fear a drop in revenues.* *That's why we've prepared this Quick Read to help you. Keep scrolling down as we share our secrets in 3 critical areas, to put some "muscle" behind your sales strategy!*   # 1. Get New Customers According to [Marketing Charts](https://www.marketingcharts.com/customer-centric/lead-generation-and-management-115210), the #1 Lead Generation challenge for 43% of us is that of **gathering sufficient information** about potential new customers. Follow-up and contacting them is also difficult  for many, despite the fact that 3 in 10 companies have Lead Gen staff. The latter two points can be easily solved by organising and automating, yet if you *begin* with **a serious derth of data** about your Leads, everything you do will be more difficult. We all know that online forms need to be notoriously short, so how can you get the information you need? Here's what we do: --- **How to Get Quality Data Fast** - Capture information by offering something of value at discount (or for free) [Relevant inbound content](https://blog.bvirtual.com/create-relevant-content-keep-your-customers-loyal?hsLang=en-gb) drives traffic, feeds [your CRM](https://blog.bvirtual.com/fight-data-fragmentation-with-a-universal-consumer-profile?hsLang=en-gb) and lowers acquisition costs -61%. - Focus: Target relevant offers to "twins" of your Heavy Users Offer relevant "Star Products" to Leads who are identical to your best customers. - Don't forget to ask for essential information in the beginning. *Gender*, *First Name*, *Email* (business for B2B) and *Postcode* will help you personalise. - Narrative Forms: Keep It Quick, Easy & Fun 55% of Leads completed profiles in a promotion we [created for a European luxury hotel brand](https://cases.bvirtual.com/derby/). ---   ![Top Challenges to Lead Conversion · Barcelona Virtual · Source: Marketing Charts](https://blog.bvirtual.com/hs-fs/hubfs/BV%20Lead%20Gen%20Challenges.png?width=600&name=BV%20Lead%20Gen%20Challenges.png)     # 2. Keep (Spoil) Your Best! Customer Loyalty and Retention is absolutely critical. especially in Q4. Not only should you stay focused on [*the 20% who create 80% of your sales*](https://blog.bvirtual.com/intelligent-marketing-5-quick-ways-to-attract-profitable-customers-improve-your-roi?hsLang=en-gb), you should use this season as an opportunity to reward your most profitable customers. "Loyalty" itself is being redefined by "Always-On consumers. **Quality and efficiency are new loyalty levers:** an excellent product, caring personal service and responses at #TheSpeedofNow (McDonald's). Still, don't forget to surprise and spoil your Top Fans. Here are some great ideas: --- **How to Delight Your Best Customers** - Personalisation means never losing your memory: CRM is crucial Whether you use Excel or platforms like [Selligent](https://www.selligent.com/blog/personalization)\* (B2C) or [Hubspot](https://blog.hubspot.com/topic-learning-path/customer-retention)\* (B2B), know their sales history. - Packaging + Product Un-boxing: Golden e-Commerce moments Take special care in packing and preparing shipments, [with little extras, personal notes](https://blog.bvirtual.com/e-commerce-ensure-return-business-with-a-positive-unboxing-experience?hsLang=en-gb), etc. - Be Proactive! Surprise your best customers with VIP treatment "God Is in the Details", said architect, Mies van der Rohe. It looks like KLM got the message: ![Personalisation Drivers on e-Commerce Sites · Barcelona Virtual · Source: Marketing Charts](https://blog.bvirtual.com/hs-fs/hubfs/BV%20e-Commerce%20Retention%20Wins.png?width=600&name=BV%20e-Commerce%20Retention%20Wins.png) # 3. Hacks for Better Results Our mission here is to help you in the clearest way possible. That's why **we do our best to avoid industry jargon.** However, in the case of two important "Hacks" —*relatively small things you can do to improve results, fast!* —you simply need to know these "three-letter-words": - **SEO**· acronym for "Search Engine Optimisation" - **GEO**· short for "Geomarketing" Try these three simple hacks as soon as you can: ![3 Secrets Your Competitors Don't Want You to Know](https://blog.bvirtual.com/hs-fs/hubfs/Top%20Secret%203.png?width=600&name=Top%20Secret%203.png) Can you keep a secret? Use these tips to maintain a competitive advantage. --- **How to Quickly Improve Conversions** - Remember the Top 3 SEO Basics to be seen in Search Engines 1. "Meta-Tags" (TITLE + DESCRIPTION)  / 2. ["Headers" (H1, H2, H3)](https://blog.bvirtual.com/e-commerce-mini-course-how-to-promote-your-online-business?hsLang=en-gb), etc. / 3. "Keywords" (copys + links) - Constantly improve your UI (User Interface) and UX (User Experience) We use [Heatmaps to improve content](https://blog.bvirtual.com/how-to-manage-your-growing-e-commerce-business-data-is-key?hsLang=en-gb), and [Neuromarketing](https://blog.bvirtual.com/raquel-fructos-neuromarketing-branding-for-the-brain?hsLang=en-gb)to create a better online experience. - GEO: Target according to your customers' geographical location  Beginners: separate emailings [per regions or postcodes](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-ecommerce-growth-tips-s02-e06?hsLang=en-gb). Advanced: [use AI + dynamic content](https://blog.bvirtual.com/careful-with-artificial-intelligence-unless-you-know-what-youre-doing?hsLang=en-gb).    --- ### Other helpful resources - [Sign up](https://content.bvirtual.com/alerts?hsLang=en-gb) for our periodic Strategy Alerts - [Listen](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-directory?hsLang=en-gb) to our Alexa European Marketing podcast - [See more](https://content.bvirtual.com/video?hsLang=en-gb) about how Video can help you stand out --- \* Full disclosure: [Barcelona Virtual](https://bvirtual.com) is a Partner Agency of Selligent Marketing Cloud and Hubspot. Cover photo: [Andrea Piacquadio](https://www.pexels.com/@olly) Original post published on 05/11/2020. **Updates:** - 16/11/2020 - 17/11/2020 - 30/11/2020 [Customer Loyalty](https://blog.bvirtual.com/tag/customer-loyalty) [Digital Marketing](https://blog.bvirtual.com/tag/digital-marketing) [E-Commerce](https://blog.bvirtual.com/tag/e-commerce) [Voice Marketing](https://blog.bvirtual.com/tag/voice-marketing) [Crisis Management](https://blog.bvirtual.com/tag/crisis-management) [**Next** e-COMMERCE | Ensure Return Business with A Positive 'Unboxing' Experience](https://blog.bvirtual.com/e-commerce-ensure-return-business-with-a-positive-unboxing-experience?hsLang=en-gb) [**Previous** LAB | VOICE COMMERCE UPDATE · Alexa European Marketing Flashbriefing S02 E12](https://blog.bvirtual.com/alexa-european-marketing-flash-briefing-s02-e12-voice-commerce-update?hsLang=en-gb) No comments ### ABOUT US [![ABOUT US](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/homeCarrusel2.jpg)](https://www.bvirtual.com) [![Your Picture](https://blog.bvirtual.com/hubfs/BV%20LOGOS/Logo_cuadrado_PNG.png)](http://www.bvirtual.com) ## BARCELONA VIRTUAL [European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995.](https://www.bvirtual.com/) Unilever, PlayStation, Universal Pictures, Deutsche Bank, Martini, AMC. #Eurobest #CannesLions [**Co-Founder of the Affinità Network**](https://www.affinita.net/) [![](https://blog.bvirtual.com/hs-fs/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png?width=18&height=18&name=icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Text&widgetId=Text1&action=editWidget§ionId=profile-caption) - - - - - - ### Search within our Blog ### Author [![My photo](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/favicon.png)](https://www.blogger.com/profile/07157363780874675140) Blogmaster Welcome to the Blogs of Barcelona Virtual, *Intelligent Marketing*. Please visit us at **[our web](http://www.bvirtual.com)** and our older, specialised blog on VR,3D & Virtual Reality Marketing *[Mundos Virtuales](http://bvmundosvirtuales.blogspot.com/)*. Discover **[our 20 other offices across the world](http://www.affinita.net/)**, thanks to our Partners in the **[Affinità Network.](http://www.affinita.net)** Stay informed daily on our **[Twitter](http://www.twitter.com/BVirtualTweets)**. And also on **[Paul Fleming's Twitter](http://www.twitter.com/paulflemingmktg)** To view selected presentations from Paul's classes & conferences, please visit his [**Slideshare.**](http://www.slideshare.net/pwfleming) And don't forget to join us on **[Linked In](https://www.linkedin.com/company/99244/admin/)** or **[Instagram](https://www.instagram.com/barcelona.virtual/)**! ;-) [View my complete profile](https://www.blogger.com/profile/07157363780874675140) [![Bvirtual](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/icon18_wrench_allbkg.png)](https://www.blogger.com/rearrange?blogID=6687525294164513342&widgetType=Profile&widgetId=Profile1&action=editWidget§ionId=sidebar) ### Featured post ## [Have You Discovered Our Podcast Directory? | SEASONS 01–06](https://blog.bvirtual.com/barcelona-virtual-european-marketing-podcast-directory-seasons-1-to-6?hsLang=en-gb) ![jeff-bezos-60-minutes-interview](https://blog.bvirtual.com/hubfs/Bvirtual_July2018/Images/Jeff%20Bezos%20Amazon.jpg?t=1536080356158) ### OUR CONTENT OVER THE YEARS - [Alexa Flash Briefing (61)](https://blog.bvirtual.com/tag/alexa-flash-briefing) - [lab (56)](https://blog.bvirtual.com/tag/lab) - [E-Commerce (31)](https://blog.bvirtual.com/tag/e-commerce) - [Digital Marketing (27)](https://blog.bvirtual.com/tag/digital-marketing) - [Customer Loyalty (17)](https://blog.bvirtual.com/tag/customer-loyalty) - [Artificial Intelligence (14)](https://blog.bvirtual.com/tag/artificial-intelligence) - [Digital Lifestyle (13)](https://blog.bvirtual.com/tag/digital-lifestyle) - [Voice Marketing (13)](https://blog.bvirtual.com/tag/voice-marketing) - [ROI (10)](https://blog.bvirtual.com/tag/roi) - [Crisis Management (9)](https://blog.bvirtual.com/tag/crisis-management) - [E-Mail Marketing (9)](https://blog.bvirtual.com/tag/e-mail-marketing) - [Mobile Marketing (8)](https://blog.bvirtual.com/tag/mobile-marketing) - [Personal Cybersphere (8)](https://blog.bvirtual.com/tag/personal-cybersphere) - [B2B Marketing (6)](https://blog.bvirtual.com/tag/b2b-marketing) - [B2C Marketing (6)](https://blog.bvirtual.com/tag/b2c-marketing) - [Neuromarketing (5)](https://blog.bvirtual.com/tag/neuromarketing) - [Content Marketing (4)](https://blog.bvirtual.com/tag/content-marketing) - [Geo-Marketing (4)](https://blog.bvirtual.com/tag/geo-marketing) - [Social Media Marketing (4)](https://blog.bvirtual.com/tag/social-media-marketing) - [Case Studies (3)](https://blog.bvirtual.com/tag/case-studies) - [Smart Media (3)](https://blog.bvirtual.com/tag/smart-media) - [CRM (2)](https://blog.bvirtual.com/tag/crm) - [BV Plan (1)](https://blog.bvirtual.com/tag/bv-plan) - [Brandgibility (1)](https://blog.bvirtual.com/tag/brandgibility) - [Events Marketing (1)](https://blog.bvirtual.com/tag/events-marketing) - [PYMEs (1)](https://blog.bvirtual.com/tag/pymes) See all - - - - - - Copyright 2024 Barcelona Virtual. All Rights Reserved. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://4571597.fs1.hubspotusercontent-na1.net/hubfs/4571597/BV%20VIDEOS/eCommerce-Conversions-Bvirtual.com-FINAL.mp4", "dateModified" : "2022-03-08T14:04:53.284Z", "duration" : "PT24S", "height" : 1000, "name" : "eCommerce-Conversions-Bvirtual.com-FINAL", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/6347193213?portalId=4571597&size=medium&t=1646748293443", "uploadDate" : "2018-10-17T14:44:06.434Z", "width" : 1000 } ```