Enjoy this first edition of Paul's "Take 5!", focused on getting better results in e-Commerce
★ 1 MIN READ | Quick Read | RESULTS★
Welcome! I'm really glad you've stopped by.
I was delighted when our blog team came up with the idea of this new "Take 5!" series:
A set of 5 Accionable Insights you can use right away.
We hope they will provide you with the resources and take aways that will help you grow —
and prosper — in these challenging times of Covid.
Is e-Commerce a key part of your Business Strategy?
Here's a quick 1-Minute Checklist to help you focus on what's truly important to succeed.
Focus on Profitability
Where is Wally?
Signore Pareto was right: 20% of your customers will cause 80% of your turnover.
 |
Create a detailed profile of your most profitable customer. Call her by her name. Get to know him intimately. Learn how to start here |
VIP Your Products
Only the Stars Make the Cut
Simplify your SKUs. Prioritise products you will only offer online. Not in the real world.
 |
Perfect online products: low seasonality, solid sales volume, intelligent pricing. They're small, light, easy & ethical to make. Learn how to choose your e-Commerce products |
Thanks to this strategy, online sales for Spanish chocolate leader Lacasa are breaking records
Better than Reality
The Always-On Customer Is Demanding
Solve my problem, fast! And in a way that fits my "Digital Lifestyle".
 |
There are millions of Free Ideas. The best way to know if yours sells? Be Customer Centric. Obsess about him, not features. |
 |
|
The Power of Geo
Stop Selling Bikinis to Eskimos
Selligent: Over 50% of consumers buy more when you use Geo Marketing
 |
42% of consumers would use an app more if it featured location-specific personalisation. But be sure to give privacy controls. Listen to advanced e-Commerce tips |
No Time Like Real-Time
Get ready for #TheSpeedOfNow!
McDonald's hashtag reminds us all to be agile and relevant: to the minute.
 |
Send-Time Optimisation matches offers with the time of day ... and weather! Use automated Business Rules for cross-/upselling. How AI helps increase sales conversions with Real-Time |
DON'T MISS Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting
Other helpful resources
- Sign up for our periodic Strategy Alerts
- Listen to our Alexa European Marketing podcast
- Follow our 4-post Mini-Course on e-Commerce
- Our Press Room is chock full of valuable resources
Original post published on 03 November 2020
Updates:
- 24 November 2020
- 25 November (video short added)
- 26 November 2020
- 12 April 2024
