What if you could guarantee the success of your next Marketing campaign? @Neurorachel tells you how!
★ 3 MIN READ | Expert Viewpoints ★
"Never underestimate absolutely any detail of your Communication: your websites, corporate colours and claims. To reach your goals, you must arrive at the primal brain of your customer in the most effective way."
Get ready for your own "mini-course" on the latest Marketing innovation, thanks to her very practical and engaging guest post!
Voyage to Your Customer's Brain
Neurowhat? Yes, I am very used to this question.
Marketers will probably try to answer it, but with only 50 years of history, Neuroscience as a discipline sounds pretty broad to most of us. Here's a good initial definition:
||95% of purchase decisions are unconscious*|
- Neuro TV In 2016, Google Australia's Neuromarketing Research collected data on what — and how — Australians watched TV adverts served during the study.
What Are Neurometrics?
The key factor of Neuromarketing studies consists in analysing Neurometrics that reveal the unconscious approach of the audience to the Brand.
This testing measures:
- AOI (Areas of Interest)
- Emotional Triggers
- Memory and Recall
||Nielsen invests $8M a year in Neuromarketing*|
It seems to be working: Neuromarketing is an essential part of Marketing practice in the leading market in Global Advertising spending (USA):
How Can Neuromarketing Help You?
As Senior Specialist here at Barcelona Virtual, I lead a range of Neuromarketing services that can give Brands a definite competitive advantage. The audits and tests we run improve the ROI of our customers' Marketing investments immediately.
Some of these services include:
- Campaign Pre-Testing
- Supermarket Shelf & Packaging Analyses
- Persuasion Index scoring for Brands
- Customised Neuroaudits and more!
Engage with me now in a different way, by listening to my recent interview on our podcast:
The Alexa European Marketing Flash Briefing:
So, what do you think?
Why don't we try — together— to change Neuro What? ... to Neuro Wow!
Now, more than ever, it is vital to:
- Go beyond customary quantitative analytics
- Understand the importance of emotional and physical responses
- Validate Marketing effectivity using Neuromarketing
* Sources: Gerald Zaltman / Nielsen
Original post published on 21 October 2020.
- 11 November 2020
- 27 January 2021
- 02 March 2021
- 08 April 2021