04 | X-COMMERCE · 5 Things AI Needs to Know about Intelligent Marketing

In Video 4, you'll see how AI can help you prepare for X-Commerce – and its demanding Always-On consumers.

★ 3 MIN READ | Quick Read | ARTIFICIAL INTELLIGENCE ★

The X Factor

Welcome back to the fourth episode of our series on AI and Intelligent Marketing.

Presented by Adele and her colleague Sonia from the BV Innovation Lab, in this video, we delve into the dynamic realm of X-Commerce and Artificial Intelligence.

ALL 5 EPISODES ON YOUTUBE & BV SOCIAL MEDIA
And don't forget to join us again Wednesday, November 29nd,
as we look at Real-Time with Liam!

X-Commerce: E-Commerce on Steroids

In this episode, we explore the evolution of e-Commerce into what we fondly call "e-Commerce on Steroids", the fascinating world of X-Commerce. As we approach the midpoint of the Third Decade of the 21st Century, paradigm shifts have reshaped the online shopping experience.

The emergence of the "Always-On" Consumer, driven by advancements like Wi-Fi, the Mobile Revolution, and Voice Commerce, has propelled us into a new era of consumer expectations.

Why X-Commerce?

So, why X-Commerce? Picture this: Your best customer decides to make a purchase using her smartwatch at 2 AM, having learned about your product during an exciting brand launch on her AirPods. She buys your new product from bed, in a customer journey is seamlessly guided by AI, special VIP codes, and a limited-time offer through Apple Pay.

This is the reality of X-Commerce – a new frontier in online retail.

Video 04, "X-Commerce", premiered on 22 November 2023.
Be sure to click on the subtitles icon in the lower-right corner on YouTube.

⬇️ EN CASTELLANO ⬇️

En YouTube, no olvides hacer clic sobre el icono para subtítulos en la esquina derecha inferior.

Three Practical Tips

Now, let's explore how AI can be your ally in meeting the demands of Always-On X-Commerce consumers. In our video, Sonia shares practical tips in three key areas: attracting and retaining customers, streamlining backend processes, and embracing future trends.

1. Attracting and Retaining Customers

Generative AI plays a crucial role, deploying chatbots and virtual agents for 24/7 human-like interactions. Tools like Empathy's Smart Search enhance Commerce Search results and provide contextual information, while Virtual Experiences in VR and Augmented Reality offer realistic shopping visits.

2. Streamlining Backend Processes

In the realm of Analytics, Generative AI provides real-time contextual customer data, predictive analytics, and personalised recommendations. Businesses are experimenting with AI in content creation, from product descriptions to marketing blogs and emails.

AI tools are increasingly becoming a one-stop solution for X-Commerce backoffice tasks such as online product generation, task management, storefront management and ad management.

. AI AND THE FUTURE.
Gartner Looks at How AI Will Impact Companies – and X-Commerce

3. Future Trends

As we look ahead, Gartner predicts that by 2024, 40% of enterprise applications will seamlessly incorporate conversational AI. Additionally, generative AI is expected to automate 60% of the design process for new websites and apps by 2026.

Last not least, a fascinating development is expected by 2026, as over 100 million individuals
are expected to engage daily with so-called "Robo Colleagues" in the workplace.

. FROM THE BV EUROPEAN MARKETING PODCAST.
The Great Paradigm Shift: Voice + Ultra-Flow · The New Retail: Cristina Elson

Learn More in the Rest of Our Video

We hope this episode empowers you to leverage AI for X-Commerce success. Remember, Speed and Relevance are paramount. At Barcelona Virtual, we strive for "Ultra-Flow," removing obstacles for smooth, organic sales conversions.

As you embark on your X-Commerce journey, consider the predictions and insights shared here in this blog post. And don't miss the Bonus Resources below for a deeper dive into the future of e-Commerce!

And we sincerely invite you to contact us here at Barcelona Virtual
for personalised assistance in achieving success with X-Commerce and AI.

Let's shape the future of Intelligent Marketing together!