Showing posts with label #new brands. Show all posts

Communicating Your DNA, Creating a Lovemark

We have spoken many times on this blog about the merits of knowing your company's "DNA". Not only

How to Maximise Engagement: Beware of Andrés, the "False Fan"

"I Need Spain", Spirit of the New Brand

Social Media Monitoring with Brandwatch

Co-Creation: Facebook Fans Help Name Mascot

The Age of Social Media is making one of our long-held dreams of Interactive Marketing come true:

Search within our Blog

    Featured post

    Jeff Bezos: The '60 Minutes' Interview

    This video with the interview of Amazon founder Jeff Bezos by the CBS news programme 60 Minutes should be an obligatory part of the curriculum in business schools, worldwide.



    See all