Showing posts with label #cluetrain manifesto. Show all posts

Why Many Social Media Strategies Fail

"Wally & the WOMs": CRM & Customer Lifetime Value

We hope you are enjoying our series of posts on the value of your "Wallys", the 20% of your

Communicating Your DNA, Creating a Lovemark

We have spoken many times on this blog about the merits of knowing your company's "DNA". Not only

Fresh Milk, Brand Myopia and One-Word Equity

 

"Where's Waldo?", Or, How to Find Your Most Profitable Client

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    Jeff Bezos: The '60 Minutes' Interview

    This video with the interview of Amazon founder Jeff Bezos by the CBS news programme 60 Minutes should be an obligatory part of the curriculum in business schools, worldwide.

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