Showing posts with label #millennials. Show all posts

STRATEGY | The Dangers & Opportunities of the Personal Cybersphere

The Always-On Customer has arrived. Now that she’s here, we are seeing the fulfillment of early

s-COMMERCE | Do You Speak Millennials' Social Language?

Millennials -- and to an even greater degree the Gen Z'ers -- have both grown up using Internet and

The Personal Cybersphere | R3: “Respect”

In this post, we continue our journey up the four levels of the Personal Cybersphere to the “Third

The Personal Cybersphere | R1: “Recognition”

If you have trouble believing in the existence of the Personal Cybersphere (see Introduction), just

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