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"Wally & the WOMs": CRM & Customer Lifetime Value

We hope you are enjoying our series of posts on the value of your "Wallys", the 20% of your

How to Maximize Engagement: Beware of Andrés, the "False Fan"

"Where's Waldo?", Or, How to Find Your Most Profitable Client

New Web, Botox-Free!

We are pleased to finally present a fresh, new look online that gives a much more accurate idea of

Goodbye, Steve

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    Jeff Bezos: The '60 Minutes' Interview

    This video with the interview of Amazon founder Jeff Bezos by the CBS news programme 60 Minutes should be an obligatory part of the curriculum in business schools, worldwide.

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    OUR CONTENT OVER THE YEARS

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