It's the classic "Double or Nothing!"
Cinesa, a major European cineplex chain (and client of the agency) has put out a major challenge to all its fans on Facebook:
If we DOUBLE the amount of fans (from 25,000 to 50,000), we will ALL enjoy a DOUBLE PRIZE. Sound fair?
We think so... so let's get to work! We need to reach 50,000 fans by the end of the day, Sunday 27 June at MIDNIGHT.