Immersed in a complex economic context in constant technological evolution, accompanied by changes in consumer purchase habits in Fashion, the Redcats Group, through its brands La Redoute and Vertbaudet in Spain, has radically changed the way it sells its clothes.
- Keeping your Database clean and enriched with information about
user behaviour, online and offline
- Creating multi-channel Communication campaigns, taking into account their efficacy using Internet
- Communicating such campaigns with techniques adapted to each medium: moving from the paper mailing, to Mobile Marketing and online access according to profiles, then further on to adapting the messages by type of Social Media on the Net (Twitter, Facebooks, blogs and forums)
- Measuring the efficacy of your Direct Marketing, including the results of all online campaigns
What new possibilities do Social Networks offer to Direct Marketing?
What trends and challenges do you forsee in the future?
I am definitely closely watching Mobile Marketing and Geocoding
as well as Interactive Social Shopping.