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In the coming year, it will become more and more important to quickly identify and monitor what consumers are saying about your Brand on the social networks. Not to mention a related need you might have: that of monitoring your competitors.
With this in mind, Barcelona Virtual is partnering with Brandwatch, the leading Social Media monitoring application, in order to offer this critical data to our customers in 2011.
In the video above, you can see a basic introduction to this easy-to-use console, which provides invaluable information for your strategic Brand-oriented decisions.
More information can also be found in the following post:
http://www.brandwatch.com/2010/11/brandwatch-tutorial-session-1-social-media-monitoring-101/
