Target 1 was a pioneer Marketing portal in the early days of Internet in Spain. Created and
maintained during 7 years by the agency, it was our contribution to the future of Digital Marketing.
As part of our celebration of the 20th Anniversary of Barcelona Virtual,
dedicated to the incipient and emerging profession of Interactive Advertising
and Digital Marketing. It was also a very early example of B2B
content marketing and e-mail marketing by an agency.
Case studies, articles, forums, conferences, the first display advertising,
a highly personalised newsletter, an online bookstore, radio programs,
a jobs board, interns from Valencia's Cardenal Herrera University
and e-learning made Target 1 a forerunner in many ways.